Burrito Branding

Burrito Branding Gone Wrong?

This might need to be my last burrito post for a while. But at the risk of sounding like a traditionalist, I couldn't resist posting a photo of the sign for Burrito Amigos on Bathurst just north of King.

If any restaurant has an identity crisis, this just might be it. It used to be a falafel joint but than mysteriously became a burrito place at around the same time that King Burritos around the corner transformed into Ali's King Falafel.

But it doesn't look like they've quite committed to being a burrito restaurant as the photo - instead of depicting, say, a burrito - favours a shawarma spit.

Here's a larger photo.

Burrito Amigos

Join the conversation Load comments

Latest in Eat & Drink

Here's a map of heated patios in Toronto

Toronto restaurants frustrated and confused after getting warnings from bylaw officers

10 organic food delivery options in Toronto

Jollibee is opening its first location in Midtown Toronto

Doug Ford claps back at Toronto's famous celebrity chef over restaurant lockdown

Closing of Starbucks in Toronto has locals worrying about the future of the economy

Toronto restaurant lets you eat inside a private yurt

Toronto's Christmas-themed bar is coming back this holiday season