Burrito Branding

Burrito Branding Gone Wrong?

This might need to be my last burrito post for a while. But at the risk of sounding like a traditionalist, I couldn't resist posting a photo of the sign for Burrito Amigos on Bathurst just north of King.

If any restaurant has an identity crisis, this just might be it. It used to be a falafel joint but than mysteriously became a burrito place at around the same time that King Burritos around the corner transformed into Ali's King Falafel.

But it doesn't look like they've quite committed to being a burrito restaurant as the photo - instead of depicting, say, a burrito - favours a shawarma spit.

Here's a larger photo.

Burrito Amigos

Join the conversation Load comments

Latest in Eat & Drink

Popular Toronto drag bar stops accepting bachelorette party reservations

Lena's Roti and Doubles is the place to go in Brampton for Caribbean eats

Laduree is about to open its first downtown Toronto location

A chocolate festival is coming to Toronto and it will last for a whole month

Toronto bakery forced to close after 30 years because of huge rent hike

50 essential restaurants in Scarborough you need to try

One of the original bars on Queen West is closing in Toronto after 30 years

Popular pho restaurant shut down by Toronto health inspectors