Shawarmaskewer.jpg

CBC Provides 300 Pounds of Juicy Promotions

Starting now at Yonge-Dundas Square, CBC-TV is giving away sandwiches made from the world's largest Halal chicken shawarma. All 300 lbs. of tender marketing savvy come with a side order of "hey, watch our new show", Little Mosque on the Prairie, a comedy expected to generate even more buzz -- articles have appeared in The NYT, The IHT, Maclean's, The Toronto Star and The Jerusalem Post -- when it premieres January 9. In fact, The Star and others now report that CNN's Paula Zahn "visited the Toronto set yesterday, for a segment to air tonight at 8 on CNN."

Hat tips to say it with pie and Torontoist, though I heard about this on CBC Radio as well.

Image from Wikipedia


Latest Videos



Join the conversation Load comments

Latest in Eat & Drink

A popular Italian soda is actually made right here in Toronto

Toronto candy store that was open for 25 years permanently closes due to rent increase

Toronto restaurant known for its Middle Eastern food opening massive new 3-storey location

Toronto butcher permanently closes after 20 years

You can now get gold-covered Egyptian donuts just outside Toronto

Toronto park-goers shocked to be offered free samples of dog meat

Toronto bar just permanently closed to make way for new subway station

Harbourfront Centre just cancelled Toronto Veg Fest 2022 after months of planning