West Elm Toronto (Midtown)
West Elm in Midtown is the long awaited second location of the American-based furniture store specializing in contemporary pieces.
Nearly a decade after opening its first location in Liberty Village, the store takes over a massive 16,295 square foot space where a Restoration Hardware once stood.
Unlike the spot in Liberty Village, this Midtown location has two floors of furniture ranging between pieces from their own line of decor – designed for condo living – as well as products from local artists.
On the first floor, products are separated generally with modern furniture at the front like hex side tables ($279) and crescent swivel chairs ($839).
Pure designs (read: industrial-style and deconstructed wood) can be found in the middle, and global designs featuring more prints are tucked in the back.
The highlight of this dog-friendly store, however, is actually right at checkout, where you'll find West Elm's local section of Toronto collaborators.
All the local merch is arranged on coffee tables from local carpenter Son of a Woodcutter, with small reclaimed barn wood tables ($595) that fit well with West Elm's mantra of catering to small spaces.
Moving further into the store is where you'll find dining tables where the store will hold pop-ups and workshops for crafts like calligraphy and terrarium-making, just like at the Liberty location.
In the back you'll find housewares like the popular animal themed Rachel Kozlowski plates ($14 each).
The upstairs floor is entirely dedicated to bedding, unlike the Liberty store which has a much smaller selection. You'll also find the design lab where, as per all Williams Sonoma retailers, staff are available to conduct free consultations.
A new partnership the store is particularly proud of is with Leesa, the American memory foam brand which – for every ten mattresses sold – donates a matress to non profits like Community Living Toronto and Furniture Bank Toronto.
A queen mattress is $1,190 while a king size will set you back $1,290.
A rug wall features some handmade, fair-trade products created in partnership with co-ops in India, Peru and the Philippines, to name a few countries.
Another wall features West Elm's branded Belgian linen in a variety of colours; full or queen sized duvet covers are all stonewashed and cost $269.
Real furniture fans will recognize furniture from Road and Rabbit, in particular their swivel chair ($1,119) and ceramic lamps ($251).