VdeV hasn't had a hard time fitting in on Ossington, giving a fresh take on a space that previously hosted clothing pop-up shops. Walking in reminds me of entering H&M Home or the Urban Outfitters apartment section - only it's way better.
Fanny Vergnolle de Villers, owner and namesake to VdeV (pronounced "Vee de Vee") is no stranger to the industry. VdeV has been open in Montréal for four years. Vergnolle de Villers thought was "time for a change," and thus opened a second store in brand new territory.
The aesthetic of the space is paramount, and it isn't until you really dive into each display that you realize how many unique items are available. It feels as though it's lived on the corner of Argyle and Ossington for years.
VdeV is filled with living room and kitchen items, accessories, gifts, lighting fixtures and hardware. There's contemporary art pieces, loft-inspired statements items, and even high-end furniture.
I'm told by Vergonolle de Villers (when asked if there's much difference between Toronto and Montreal shops) that "we've dialled down the rustic look, and adapted it for something more sleek and contemporary."
But what's the best part? The price. Yes, there are select high-end furniture pieces (the mandalay sofa in outback tan ($2960) and black marble table ($1139.50) are to die for), but the majority of the items are under $100. Not only that, there are many things in the $10-$40 range, meaning you can walk out with a great gift or fresh new apartment decor for under $50.
The front windows are set up like a living room set or front entrance-way, showing off the diversity in product and highlighting some of their key pieces - like their diverse pendant lighting selection (from $60-$338), industrial mirrors (from $42-$268), variety of cushions and throws or reclaimed mango wood console tables ($360), all nestled among perfect greenery and plants.
There's some quirky pieces - like the monkey lamp ($118) or affordable fluorescent light box ($60) that comes with alphabet and emojis to craft a message - but also some easy decor pieces, like birdie wind chimes ($6-$10) or decorative geometric shapes ($12-$42).
There's real cacti or fake felt cacti, available in various sizes and pots. Mat & Nat and Pixie and Mood bags are available, along with cute jewellery and handmade candles. There's really something here for everyone.
Many of the items are available at a few price points, and Vergonolle de Villers mentions that "consumers have the opportunity to compare and choose what level of quality and what price they're willing to spend."
While Vergonolle de Villers has a Masters in Political Science, she gets her creative eye from her family (who own a similar shop in Montréal), and also from her travels. "When you travel, your eyes are always open. That's where I get most of my inspiration."
She's fallen in love with the city, and plans to rotate her time between Montréal and Toronto, while feeling very much at home on pedestrian-friendly Lower Ossington.
Delivery is available at an extra cost. Most items can also be found online at www.vdevmaison.com .
Photos by Hector Vasquez.