second cup toronto

Second Cup debuts flashy new look at King and John

In an effort to claw back their market share from Starbucks, Tim Hortons, and a trillion independent cafes, Canada's other coffee chain has mounted a massive revitalization campaign that starts with a total overhaul of their King and John location. They've added trendy-upscale flourishes like marble counters and a showshopping espresso machine - but is it enough to get Torontonians back in the door?

Read my profile of the new Second Cup Coffee Co. in the cafes section.

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