As everyone knows, blogTO is an advertising supported site. We don't have a ton of ad revenue coming in but we are getting enough these days to help pay our contributors a little bit for their efforts or spring for some food and drinks when we get together for a meeting.

You might notice this morning that we have a new advertiser, MINI, who have just launched their new models for the Mini Cooper and Mini Cooper S. They like what we're doing with blogTO and approached us a while ago about doing something a little bit beyond the usual on the site. The product of our discussions is what you see today.

Inevitably, we expect some of you will think this is pretty cool and others maybe not so much. Please know that what we have tried to do with the latest sponsorship is not negatively impact your experience on the site. You won't see any of those annoying ads that float over the page or otherwise prevent you from getting to the content you came here to read.

Maybe we succeeded. Maybe we didn't. The sponsorship as it appears today will only look like this for a short time period. If you have any feedback, feel free to let us know.