You can't desire something if you don't know it exists. Case in point: you've probably been cruising along in life completely content using regular glass jars to store your food. But then, like a child who witnesses his reflection in a mirror and has his first intimation of a full-bodied identity, you encounter the smart jar, and (cue Drake) nothing was the same. All at once, you experience lack. Why, you ask, do I not possess the smart jar? My current containers just won't do.

One of those curious but admittedly intriguing products of the late capitalist push to improve everything, Neo is a Bluetooth-enabled jar that allows users to track the weight and nutritional content of food placed inside it. Designed by Madhuri Eunni for Toronto-based startup SKE Labs, the smart jar will also suggest recipes based on what else you have in your cupboards (sent to your phone or tablet) and keep track of best before dates.

In short, this jar is better than your jar. How does that make you feel?