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TasteAway enters the Toronto restaurant delivery space

Posted by Tim / December 22, 2012

TasteawayOver the past couple of years there's been heated competition in the online restaurant delivery space in Toronto. Two main competitors - Just Eat and OrderIt - have been blanketing the city, signing up restaurants to help them reach hungry diners everywhere. Now, there's a new player in town. TasteAway launched earlier this fall and is starting to create some inroads with restaurants such as Amaya Express, Thai Room and Ginger among its current crop of customers.

Earlier this week I connected with founder Constantine Daicos who told me he's been in the industry for three years after stating a site called MenuBaby in Oakville. What he hopes to create with TasteAway is (in his words) a better, more visual marketplace for customers to..."eat with their eyes" and he wants to offer restaurant customers better tools than the competition.

For now, better tools mean restaurants can set delivery zones that don't force them into servicing an entire postal-code, the ability to accept orders from their own website without paying a high commission and the ability to update their own menu whenever they feel like it. They're also mobile-friendly right out of the box with native apps launching in the new year.

What do you think? Will you give TasteAway a try? Do you think they can succeed in what is already a hotly-contested market?



M. Bison / December 22, 2012 at 12:10 pm
No they will not succeed.
Lauren / December 22, 2012 at 01:13 pm
I'm not sure tasteaway will do well... Just eat has thousands of restaurants signed up across Canada and have tons of happy customers (myself included)! I think tasteaway will have to do something very interesting and different to somehow come out on top!
Vaq / December 22, 2012 at 02:08 pm
>i don't know anything about how internet business works

if they can pick up businesses, they'll last as long as the competition.
jer / December 22, 2012 at 07:27 pm
Well, who would have thought that a company would beat Yahoo in search engine market years ago. I am sure there is room for improvement on the current model, wish them luck, competition is always good for innovation!
artvis / December 23, 2012 at 12:34 am
I'm a diehard Just-Eat user but I've often thought their interface is severely outdated design-wise (and some restaurants have clearly used finicky workarounds to get around their technological limitations), and that they'd either have to modernize and become more slick, visual and app-like or someone else would.

It's a scary market because it's all about convenience and it's hard to build brand loyalty. If someone can do it more conveniently than you, they'll win. So if this startup can aggregate more restaurants and make it more user-friendly, they can crush Just-Eat. I love Just-Eat because of the service it offers, not the brand itself - if a different service has a restaurant I like, I'd just as happily order from them.

I will say one thing however - I've consistently had better-than-expected service from Just-Eat's online chat support. Like when a Greek restaurant I ordered from botched a transaction, they got the refund in order within minutes without any complicated crap. They talk like real, smart human beings instead of helpless drones hitting copy-paste. I hope TasteAway does the same.
Brandon Routhe / January 4, 2013 at 03:36 pm
If they have passion and conviction for what they're doing, then yes, I believe they can and will succeed in the new space. Good luck to them!
SlickRick / January 10, 2013 at 10:20 pm
Competition is great but it's pretty hard to beat a winning formula!
Outdated you mentioned? What are you expecting, lot's of colors, fancy graphics? Pictures of generic food?
I've been a die hard user and I simply love how easy and simple the formula is! My teenagers are starting to use it, we love the fact that it loads quickly, I don't have to look through some fake/generic pictures of a meal that once I order won't look remotely close to the pic!!!
Good Luck Taste Away, you copied Groupon and couldn't beat them, now you are playing in backyard, what next should Apple be worried?
Tim / January 14, 2013 at 02:07 pm
Competition is good. The more the better for us customers.

Check the new food delivery and take out website Very similar to JE, but I found it easier to order.
Tiffany / January 21, 2013 at 04:39 pm
I think TasteAway can do well in the marketplace. As a customer, I like to see what I'm about to eat and their pictures are actual food from the restaurants...there's nothing fake about it at all. I've ordered from them and so far, their customer service is great. I can't wait until this site gets bigger in the T.O market!!
Corina / January 28, 2013 at 05:14 pm
Thought I'd weigh in since I work with ... it's always good to see healthy competition! We have heard that TasteAway has had to remove some of its stickers, FYI... (always a good idea to get restaurant owner's explicit permission; something Orderit strongly believes in).

For those of you who enjoy Restaurant Delivery and are interested, here's a few of the key differences in services: Orderit provides their own delivery fleet for restaurants without delivery drivers, which means some unique options and a higher degree of quality control; Orderit also offers exclusive discounts via Facebook or their newsletter which results in a lower cost as compared to other services; and finally - the main reason I joined Orderit - is Canadian created, owned and operated with 15 years of experience.

Personally, I'll always go with the restaurant I love for the lowest price -- competition drives this offering! :)
Corina replying to a comment from Tiffany / January 28, 2013 at 05:15 pm
I 100% agree with being able to see what you eat... the new Orderit website (launching in Feb-March) not only offers photos of the restaurant's food, but also reviews and photos from users so you can get a REALLY good sense of what you're about to order. Good call... photos are everything.
Jesse / May 12, 2013 at 06:56 pm
Thank god I didn't pay on the website and ticked "pay in cash"!
Jesse / May 12, 2013 at 06:57 pm
Basically they lost my order after I waited 10 minutes for them to "confirm" it. Apparently my order was successful on the tasteaway website, but the restaurant never even received it.
Jean-Michel / September 22, 2013 at 10:38 am
Personally i find TasteAway's interface much easier and much more user friendly than Just Eat. The fact i can see pictures of what i'm about to order is great.
I made an order a few days ago and it was perfect, i paid online, received my food on time.
I recommend it.
para / February 11, 2014 at 03:04 pm
I have been ordering on and am very impressed. Waaay better than (haven't used justeat) from what i saw - restaurants offer no or less delivery charge compared to Orderit and offers really good promo codes. Very user-friendly site as well. btw the website applies the promo code on the TOTAL ie. not the subtotal! So great discount, no delivery, efficient service ... I recommend it !! Have used up to 40% discount that they offered ! I dont like calling the restaurant directly cos it's easier ordering online. the only time I would do that is if there is a delivery charge which restaurants will sometimes ask for on tasteaway like sites but not if you call them directly but the restaurants don't usually offer discounts which Tasteaway does (20% off over a weekend is common!). Plus you have a better chance at resolution when ordering from Tasteaway. Just remember order is confirmed by email 15 min later and when the restaurant declines the order due to whatever issue you won't find out till later i.e. hopefully 15 min. But don't forget you have access to random cheap restaurants on Tasteaway so if you are concerned you can order only from well-established restaurants to circumvent this issue. I did have a problem once with Orderit and Tasteaway when I was advised of order cancellation by restaurant after approx 40 min (though this is not common). In case of Tasteaway they were great with customer service response.
than / July 31, 2015 at 03:26 pm
Avoid order online with tasteaway .Many special discount for customer and no money to pay back all restaurant they keep money for themselves.The account manager make up stories about cheques that they owes such as it is on its way or it is lost . we called every single day or they see our phone no they just cut off the line.No office address . business resgister said 82 peter st 3 floor toronto.we went to this address but not tastaway. All business owner Please avoid this company .
Jack / August 6, 2015 at 09:30 am
This company is a fraud. Haven't got paid for more than eight months. Call the office always make stories. Lately they don't pick up my call or say will call back never call back. Avoid this company
Linda / August 7, 2015 at 04:40 pm
Yes, we have same issue since we joined in this website, we didn't receive any payment for about 4 months.
We call their office every day, but nobody give us a certain reply, I believe they want to deny the payments, and intentional to keep our revenue to their own pocket.
Is this a real company?
Avoid this website-customers!
This is my third time to add my comment here, but I don't know why they delete them.
Rich / August 7, 2015 at 07:33 pm
I think we need to report to police.
and also make an issue in the Toronto Star.
LULU replying to a comment from than / August 11, 2015 at 04:13 pm
Totally agree. The company is not searchable under the name "Tasteaway" which makes our life a little bit harder since we got the intention to sue Tasteaway on small claim court for the two months payment they owed us. No responses about the unpaid money whatsoever. Can somebody help me with their business name?
LULU replying to a comment from than / August 11, 2015 at 04:32 pm

This is a link I found about the company and I wish everybody who got their money unpaid could eventually get them back.
Mohammed / August 11, 2015 at 04:37 pm
I went through some of the same issues, but in the end they were resolved and all payments were cleared and I'm back online with them with no issues. Maybe they're just going through a transition.
Linda replying to a comment from LULU / August 12, 2015 at 10:01 pm

The website link from CRA is very helpful for us to go the small claim court. We will sue them for sure!!

Which address will you sent the plaintiff file?

Would you like to put our restaurant as co-plaintiff with you?
LULU replying to a comment from Linda / August 12, 2015 at 11:03 pm
I am preparing the plaintiff form this week. I think I am gonna go with the spadina address since no other valid sources pointing to other locations.

Yeah, have more people on our side will definitely make the case more outstanding. I think you have a very good point to start an alliance among all the restaurants who got cheated by Tasteaway. However, we still have to consider that there is a limit on how much money you claim on small court(limit 25,0000). Tasteaway owed us over 5k.
Here is my email below and maybe we can help each other by discussing details about filing plaintiff together to get better results.
Raymond replying to a comment from LULU / September 8, 2015 at 07:40 pm
Hi LULU, Please keep us posted in regards to your legal action against these SCUMBAGS! at TASTEAWAY Inc.

I have been ripped off also, and haven't received any payments in over eight month's.

I'm still totaling which has been stolen by TASTEAWAY Inc., but I can assure you it is in excess of Five Thousand Dollars.

P.S. I can be reached at
Unclebuck001 / September 26, 2015 at 04:27 pm
Probably why they left Oakville. The Jig was up......
LULU / September 28, 2015 at 02:10 pm

Amy Grief from BLOGTO did an article about Tasteaway and our restaurant experience was referenced within. We never had anything to hide and because that is exactly how badly we got treated by Tasteaway Inc. And filed a legal(small claims) case against the company just seemed to be the right and only thing to do then and now. However, this media article got us to receive an email from Tasteaway state their legal team will take care of the matter from now. Yeah, that is totally fine with me as long as this so-called "legal team" exist as believable as they claimed still in-process cheques they owned to us for more than 4 months(last year we even had late payments more than 6months, and i don't even want to start..).

Again, feel free to email me if you are in the similar situation and just want to share or have questions with small court(small claims court website is a very good resource and I found a lot of our questions got answered by reading the guides). Believe me that you are not alone.

Here is what i got from Tasteaway's email today. Their last email, whew, should I feel relieved? who are they kidding, isn't ignoring their clients is always their forte?

"Hi Lulu,

As per your last email, I will be sending a cheque in the amount of $500 as a show of good faith. It will be sent to the restaurant this week. Moving forward, I will leave it to my legal team to deal with this matter, mainly because of the BlogTo article that was started by yourself. This will be my last communication with you.

dn / October 4, 2015 at 04:08 am
I lulu, we too here also got ripped off from for 5 months. In an excess of more than 5 thousand dollars. N ready to take illegal action against them. They kept saying next week, next week n yet we never got a anything. Like u they only give us 500 dollars and never heard from tasteaway again. We called and called and it came to the point that they dont even answer the phone . Can u give us an update on ur situation plz. My email is

Jim / October 4, 2015 at 12:17 pm
I have also encountered the same with taste away and will be paying them a personal visit. They have no idea who they are messing with and trust me I will get my money. They have done they same thing by avoiding my phone calls and emails but they won't be able to avoid me when I show up at their office with my boys. Don't do business with these guys as there support sucks. Poor business people. Avoid at all costs.
Suhas / October 7, 2015 at 12:37 am
Hi guys. I own an indian restaurant named butter chicken factory and tasteaway owes me $15,000. I ran a piece on cbc news but that shook them for just a few days and they didnt take any actions. They have now filed for bankruptcy and I am not sure what to do. I am planning to visit the city hall and create a scene to get the government to do something as there should be some way to get these crooks to pay up. Please email me at so we could go together to make a strong case or take some sort of an action. Thanks
Jignesh / October 10, 2015 at 02:19 pm
Lulu, what's the plan now? The company shut down. How do we gets our money? Like yourself, I filed a small claims and was awarded the settlement. What are the next steps to get our money?
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