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Tech

New Toronto car wash service comes to you

Posted by Robyn Urback / February 25, 2012

WashlyOnly a certain special few (and everyone under five years old) can appreciate the thrill of driving through a commercial car wash. But such delights usually come in exchange of free time, with which most of us would probably rather hit the bar than the car wash depot. You could do the deed yourself, but washing your car in your driveway usually uses an obscene amount of water, nevermind the eco-unfriendly soapy runoff.

So York University students Karan Walia and Aysar Khalid came up with a plan — a business, rather — where the car wash comes to you. Washly is the proliferation of that idea. The on-the-spot car wash service has launched in Mississauga and is poised to hit Toronto in the spring, offering eco-friendly washes wherever you park you car.

The signup process for the actual wash is fairly simple; check-in on your phone or computer with your car's license plate, description, and parked location, request a time and pay via PayPal, and leave your car to be washed. The cost is $20, no matter the vehicle, and it can be washed anywhere — a lot, your driveway, the street, or any other easily accessible public area.

My first question when I heard about the service was how, exactly, Washly's "waterless" washes are eco-friendly. And naturally, like all other things in life, television offers the answer. Washly uses a waterless car cleaner that was featured on Dragon's Den called GoClean. It's basically spray on, wipe off, which is what the six contracted Mississauga washers and to-be-determined number of Toronto washers will use to pretty up your vehicle.

While the convenience of having your car cleaned while you sit at work is undeniable, there are a few pretty obvious limitations of the service. For one, if you're the finicky type, you won't be able to look over the washer's shoulder to make sure he or she wipes out all of those invisible spots. Paying ahead of time (which is required) just exacerbates those concerns. Then there's the interior of the car, which will, of course, be left untouched (though when I speak to Walia, he tells me they're planning to introduce interior packages sometime in the future). I'm also wary of how, say, mall security will respond to a cleaning on one of its lots, though Walia assures me that public washings shouldn't be an issue.

Once launched, the come-to-you car washes can be scheduled any time between 9 a.m. and 5 p.m. and will be available all throughout the City of Toronto. To me, Washly seems an ideal option for a couch-minded car owner, questionable for a micromanager, and totally boring for a thrill-seeking five-year-old.

Discussion

7 Comments

Jamie / February 25, 2012 at 11:22 am
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Awesome service, definitely will give it a try when weather clears up!
John / February 25, 2012 at 11:38 am
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Curious about the GoClean product and how it works. The City of Toronto urges people not to wash their car in their driveways to avoid sending dirts, oils, soaps and detergents into the storm sewer system, and thus into our rivers and the lake. GoClean is supposedly a wipe-on, wipe-off process, which presumably means all the gunk can be disposed of safely. Wouldn't mind a few more details here, though.
Kareem / February 25, 2012 at 12:45 pm
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This business is a clone of Cherry, the San Francisco startup that launched last year with $750K in funding from Max Levchin.

http://cherry.com/
Aysar replying to a comment from Kareem / February 25, 2012 at 06:51 pm
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At a more affordable pricing and the fact that we brew our own product (goClean was Karan's previous startup)- I think we provide a superior service than Cherry because of our past experience in the industry. Cherry is definitely a startup that's doing great things in the west.
Karan replying to a comment from John / February 25, 2012 at 08:35 pm
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Hi John, so basically the product combines synthetic polymers with surfactants to encapsulate and emulsify grime and dirt particles, lifting them off all non-porous surfaces ready for removal by our microfiber car clean towels. For more information, you can visit our “How it works”, section @ http://wash.ly/how-it-works
amedeo / March 1, 2012 at 11:51 pm
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Shine time auto deatiling in mississauga was a great experiance.The car came out like new for an amazing price. Thanks shinetime auto detailing.
Karl / March 8, 2012 at 08:37 am
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If you are looking for a company that offers full detailing of interior and exterior, C-SPEC DETAILING does an amazing job! They service anywhere in the GTA, and have a soap-free exterior wash system, while also using steam for the interior!

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