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Broom Wagon Cyclery

Posted by Ryan Bolton / Posted on April 27, 2012

Broom Wagon CycleryBroom Wagon Cyclery has been open for four days when I first walk in. But they sold a bike on their second day, so that's a good start, right? Nestled in the hodgepodge neighbourhood of Danforth and Pape, this new bike shop is directed at the everyday city cyclist.

In short, the focus is on urban bikes and the daily commuter that rides them.

Broom Wagon CycleryOpened by Marty Vanderhoek, who was the sales manager at Urbane Cyclist, and Theo Tsimbidis, the shop's mechanic, they have high hopes for servicing the cycling needs of Greek Town. Both guys are pretty laid back. Having both just left their long-term bike shop gigs, they exude a mixture of child-like giddiness and restrained uncertainty of having just opened their own shop. That's fair.

Broom Wagon CycleryBroom Wagon is the nickname for the vehicle that follows riders at the Tour de France and picks up those who just can't continue or who have gotten too far behind the time limit. The people like me. "It [the name] really fit with what we're trying to do here, which is to help people with their cycling needs," says Marty, alluding to tune-ups, accessories or a new ride. "We're here for the neighbourhood."

Broom Wagon CycleryAs you'd expect given the focus, there's a strong city-bike roster with brands like Opus and KHS. Despite the commuter focus, you'll also find racers, mountain bikes, kids bikes, and hybrids here as well.

Broom Wagon CycleryAnd in case your ride breaks down, Theo, who has six years of bike mechanic experience, is your man. He does full service, which is really just a fancy way of saying whatever problem you may have; he's got you covered. "From the ground up, I wanted the shop to be full service and to have every tool that was necessary to do every possible thing," says Theo.

Any last advice you may have for Toronto's everyday bike commuter, I ask? Marty doesn't skip a beat: "Always assume the car doesn't see you." Well put.

THE SKINNY

Who the store caters to: the everyday city cyclist

Bike price range: $400-$1,000 (sweet spot at $600)

Service capabilities: Full service

The tune-up: The "Mini-Tune" is $30 and it covers the basics like brake adjustments, bolt tightening, lubrication, tire inflation. The "Mid-Tune" is all adjustments to all parts, a general clean, inspection, and more. They have a "Mega-Tune" coming soon.

Broom Wagon CycleryWriting and photography by Ryan Bolton

Discussion

22 Comments

Trevor / April 27, 2012 at 01:20 pm
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Marty's taken care of me many times at Urbane. Great attitude and full of answers, even when I was new to riding in the city. Glad to see he's got his own place - he deserves it! I'll be getting my next ride here for sure.
Paul D. / April 27, 2012 at 01:25 pm
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Excellent. A new bike shop is always a good thing. Welcome to the Danforth, guys. I will come by soon.
Lauren / April 27, 2012 at 02:22 pm
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Really, really excited to have this new bike shop around the corner. Next stop, tune up!
W-hat / April 27, 2012 at 03:05 pm
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I'm due a new bike this spring - will definitely support the guys in my neighbourhood.
Evert / April 27, 2012 at 03:58 pm
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Great name. Your going to have to keep the floors spick and span.
Evert / April 27, 2012 at 03:58 pm
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Great name. Your going to have to keep the floors spick and span.
Josh / April 27, 2012 at 09:06 pm
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What the? This isn't real. Gotta be fake!
Ἀντισθένης / April 28, 2012 at 06:14 am
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Selling everyday bikes? Hope there's money in virtue.

Seems Urbane is spinning off employees to new shops. There's also www.hoopdriver.ca, but that's a different purpose and pricepoint.
Cinzia / April 28, 2012 at 04:07 pm
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What a great atmosphere...I am due for a new bike and Marty is the one to buy from!!! Thanks for opening :)
Gabe / April 29, 2012 at 01:08 am
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Cyclery? Is that what their calling it? What happened to Broom Wagon Bikes. Or Broom wagon bike shop. Or BroomWagon Velottech
TdB / April 29, 2012 at 12:10 pm
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I used to work with Theo in the service department of another shop. He's one of the better mechanics I've meet in Toronto, and I highly recommend his work.
Ryan / April 29, 2012 at 04:39 pm
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Just got my roadie rebuilt from the boys at Broom Wagon and after the experience, I won't be going to any other shop in the city. Both Theo and Marty gave me great advice and the turn around for the job was super quick. These guys love bikes and it shows! Thanks Broom Wagon!
Chris / April 29, 2012 at 09:19 pm
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I will definitely be getting my next bike from Marty! He knows his stuff and is always so friendly and helpful... keep up the great work Marts!!
Brooke / July 23, 2012 at 06:13 pm
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So helpful and friendly. Can't say enough - great shop.
Jay / August 17, 2012 at 10:47 pm
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This is a great shop folks. Marty is a stand up guy and Theo is a great mechanic. You know a shop is good when they don't hide their mechanic in the back. Nobody is hiding anything at this shop. Both guys are extremely helpful and the prices are great. They just built a bike from scratch for me and I couldn't be happier. From simple commuter bikes to all out race bikes...they can handle it. I hope they are around for a long time to come... They deserve to be.
James / August 23, 2012 at 01:38 pm
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I have used all the bike shops in East End of TO and Marty runs by far the most approachable, helpful and efficient shop out of all of them. Keep up the good work guys!
Jim / November 25, 2012 at 11:07 am
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Hi Marty, it was good to see you again. Your shop looks great. It was a pleasure doing business with you at Urbane, & I look forward to dealing with you at your new shop. I wish you the best of luck in your new venture. Thanks for giving me the history of the Broom Wagon.

Cheers, Jim.
Hank / September 2, 2013 at 03:09 pm
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I live in the neighborhood and have taken a couple of my crappy 2nd/3rd-hand bikes to Marty for tune-ups. They're very accomodating, patient, and do very thorough jobs. I did get my road bike back once and encountered another issue the next day. Took it in again and they fixed it wthin a couple of hours and didn't charge me anything. Very honest guys without the snobbyness that other small bike shops sometimes have (despite their being located in a somewhat snobby neighbourhood!). I've bought most of my bike gear there because I want to support local small businesses. They're lodged a few blocks from both a Cyclemania and a Cyclepath, and, to my surprise, their prices are actually a few bucks cheaper than the other two. I thought the bigger shops would be cheaper. They're not the biggest bike store in the world but they have a decent selection, and I get the sense that they believe in what they sell. I highly recommend these guys.
Jorge / September 11, 2013 at 02:29 pm
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Recently took my commuter to Marty and Theo and they figured out my outstanding issues. Glad to have another bike shop in the neighbourhood. Great little shop. Very organized and good looking.
Sally / April 8, 2014 at 01:57 pm
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The best bike shop I have been to in this city. It is the only shop that I don't get the whole bike dude macho attitude. I'm just a girl with a bike of unknown make or model. They have fixed my bike several times this past winter and have helped me maintain my year round commuter hunk of junk with no hassles, up-sales or judgments. Great guys doing great work.
Martino / May 2, 2014 at 04:43 pm
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I have to agree with all the positive comments here. I live nearby and brought my bike in for a tune up. They were so helpful and courteous. No attitude here, just good cycling advice enthusiasm.
disenchanted / June 6, 2014 at 09:05 pm
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i used to send people to this store
as the only non-rude bike shop in town.
but learned that just saying that a thing is so,
does not necessarily make it true.

today i went in asking for 11 bar tyres
and was dismissed as not knowing what i wanted
by both the mechanic and guy working the cash.
they tried to sell me a set of 8 bar tyres instead.

i told them that they are the only polite bike shop,
and that i would much rather wait 2 weeks for THEIR tyres
than give my money to some rude bike shop in toronto.
the guy on the cash took this as his cue to be rude.

after trying to make me feel stupid for calling my tyres 'sapphires'
when in actuality they are zaffiros by vittoria (sapphire in italian)
he proceeded to try again to sell me on tyres in store 3 bars too soft,
and revised his estimate from 2 week wait up to 4 week wait.

then a lady came in looking strictly for a couple of used bikes.
he let her be, i pointed out a $400 new bike and she decided to stay
he ignored his $70 tyre purchase (me) and shunted her to a $500 bike.
i said to her that a less upright position causes less back trouble.

he came back with animosity directing to let him handle his customer,
since i was not even an employee there. at that point i took my leave.
sure you can say that you have worked retail and customers ruin sales.
i personally know a chiropractor that says there are higher priorities.

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