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City of Toronto announces Nuit Blanche People's Choice winners

Posted by Derek Flack / November 9, 2010

8 Comments


The People's Choice winners have been announced from Scotiabank Nuit Blanche 2010, along with the event's economic impact. And they are:

  • Exhibition Project: Aurora, 2010 - Philip Beesley Architect Inc., Toronto
  • Open Call Project: XXIX, 2010 - Laurel MacDonald, Toronto
  • Independent Project: Flux and Fire - Christine Irving & Site3 coLaboratory, Toronto

And, economically speaking, the 2010 edition was quite the success. According to the City of Toronto, "Nearly one million people attended, including close to 140,000 out-of-town visitors. Based on results from an Ipsos Reid survey, the economic impact of Scotiabank Nuit Blanche 2010 was calculated to be $34.7 million with an additional $4.4 million spillover impact for the Province of Ontario - a 48 per cent increase over 2009."

For more coverage of Nuit Blanche 2010, see these posts:

Discussion

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Alex / November 9, 2010 at 12:50 pm
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Dumb question, how exactly does one get much benefit economically from 860,000 Torontonians attending a free event? I really doubt very much the extra hot chocolate/parking/ttc revenue amounted to all that much.

I'd also be astounded if 140,000 people came in specifically for Nuit Blanche...

I am not saying it isn't a positive as an event...but I'd bet anything it wasn't worth 35 million in extra dollars to the city of Toronto.
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qwerty / November 9, 2010 at 01:09 pm
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It was a shame that Aurora and XXIX were the ones you had to wait in line for hours to see.
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Leah / November 9, 2010 at 01:55 pm
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Oh, I'm glad Aurora won. There was some nice stuff and some meh stuff this year, but that's one of the only ones that really hit me in the gut.
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Christine / November 9, 2010 at 01:57 pm
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THANK YOU! Thank you to everyone who visited, interacted and voted for Flux and Fire. I look forward to producing more interactive - be it media or fire - art to share.
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Christine / November 9, 2010 at 01:59 pm
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For those that did not get to talk to us - including the reviewer for zone three - feel free to check out the Flux and Fire website for the philosophy behind the art piece: http://www.fluxandfire.ca/
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e / November 9, 2010 at 05:30 pm
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How did Erik Satie's Vexatations not win?
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e / November 9, 2010 at 05:31 pm
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Vexations* I meant and by Martin Arnold and Micah Lexier
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seanm / November 9, 2010 at 05:50 pm
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I'm not sure, perhaps you should ask the many people whose choice it was.

Alex, a lot of the revenue would've been generated by increased food and liquor spending. More people out of their homes and bars open past 2 AM definitely contributed.
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