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Film

A tour of the TIFF Bell Lightbox

Posted by Chandra Menard / September 9, 2010

TIFF Bell LightboxIn three days, Toronto's newest cultural attraction will officially open at King and John. So while the last exhibit pieces are being mounted and the bustling crew adds a few more finishing touches, TIFF invited media to visit its swanky new Bell Lightbox.

Keen to see more of the soon-to-be movie megahub, this time I went in without a hardhat and with blogTO photographer Dennis Marciniak. We didn't get the sponsors' deluxe champagne tour, but we did get tons of photos, plus a sneak peek at the inaugural Essential Cinema exhibit and post-TIFF 2010 programming.

TIFF Bell LightboxThe official launch of the space will be during this year's TIFF, with a celebratory a ribbon cutting ceremony and bloc party from 11 am to 4 pm on Sunday, September 12, 2010. It's a free open house event, and if the crowds are manageable, an opportunity to check out the space and exhibits, with music, special guests, a movie star lookalike contest... and did I mention the cupcakes and ice cream?

TIFF Bell LightboxTIFF Bell LightboxLike it or not, the building is designed (by architect Bruce Kuwabara) to showcase the art of cinema. Its tall, white, open space lobby offers a clear view of the main floor gallery, reception desk, restaurant, lounge, twin escalators with red linings (to mimic a red carpet), cinemas on the second floor, an enormous multistorey wall that will be used for projections, and an orange "master control" box where all of the building's screens are monitored. To put it simply, Noah Cowan, Artistic Director of the TIFF Bell Lightbox, has described the space as boxes within a box.

20100908-tiffbelllightbox_06.jpgCowan walked us to the main gallery space to check out what's on display at the first ever Lightbox exhibit, Essential Cinema. First, through a commissioned installation piece by Guy Maddin with projected fragments of lost films.

TIFF Bell LightboxTIFF Bell LightboxNext, a room covered in iconic movie posters from the TIFF Cinematheque's Essential 100 films list, covering the history of cinema. There, we find gems like a rare print of La passion de Jeanne d'Arc and Saul Bass' famous spiral designed piece for Vertigo, images from Wings of Desire, Citizen Kane, the French New Wave's greatest hits, and a few odds and ends like Robert De Niro's license from Taxi Driverand a 160 degrees lens used as HAL 9000's view in 2001: A Space Odyssey. Hopefully, TIFF will lend me some of this stuff to decorate at home.

TIFF Bell LightboxUpstairs, in the 150-seat Cinemas 4, Atom Egoyan's new installation piece, 8 ½ Screens, has just been installed. Egoyan takes a key scene from one of my favourite films, Fellini's 8 ½, spices it, and projects it onto 8 ½ carefully positioned screens. All this, plus Michael Snow, Douglas Gordon, and lots more, free and open to all from September 12th to the 19th, and September 23rd to October 23rd.

Sure, the galleries, museum café, lounge, restaurants, and reference library are great features, but the essential draw for cineasts like me is the TIFF Bell Lightbox movie theatres and year-round programming.

TIFF Bell LightboxThere are 5 public cinemas in all (and a concession stand!) We got to test the comfy seats and insulated sound space of Cinema 1 with an Essential 100 teaser montage. The largest at 530ish seats, Cinema 1 has 35mm, rare 70mm and state-of-the-art digital capabilities, plus a performance stage for musical guests and Q&As. In that couple of minutes of clip watching, it occurred to me that I'd be spending a lot of time here in the years to come.

Additional Photos:

TIFF Bell Lightbox

TIFF Bell Lightbox

TIFF Bell Lightbox

TIFF Bell Lightbox

Photos by Dennis Marciniak

Discussion

14 Comments

don / September 9, 2010 at 10:48 pm
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what a waste! what is it supposed to be? a museum for canadian films? this shrine for meaningless canadian content will not turn a profit and i guarantee the building will have a new owner in 3 years.
Le Corton / September 9, 2010 at 11:53 pm
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Its an amazing space you should check it out. As for owners go there are multiple who are probably not worried about making a profit. The land and almost everything was donated for the love of film...all film and that includes canadians too. These "owners" have been planning this for over 25 years, I doubt they will back out after 3. Don't hate something just because you can't appreciate it.
Jordan / September 10, 2010 at 02:07 am
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Don, don't be such a Debby Downer.

Have you ever gone to the film fest? If you had, you might understand what this building is about, and why it will be successful. The museum will hold both great Canadian content as well as international stuff - Tim Burton's exhibition is coming next month. The Burton exhibition being the most popular in MOMA's history. I'd suggest you make an effort this year to come to tiff - and understand what you're missing out on.
Tom / September 10, 2010 at 09:50 am
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All I can say is that Bell makes huge truck loads of money for overpriced and poor services and terrible customer service. Don, you hit it right on. That fat cats at Bell are fattening their pockets and burning cash for vainglorious projects because Torontonians accept whatever prices are thrown at them. Wake up, Toronto. Demand better services and customer service. Don't give your money to Bell.
Le Corton / September 10, 2010 at 10:19 am
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Tom you must work at the "other" terrible customer service and over priced phone/internet provider. I have yet to see one that is perfect. Just to note...Bell has made a donation and is not the only "owner" of the building. You should do research on something you have such strong opinions about, rather than blabbering on about it with just the miniscule thoughts in your head. Another point, if you are having such bad experiences with customer service it might be because of your attitude. I have been with Bell and another service provider for 10 years and have never had any major problems with service.
Moi / September 10, 2010 at 11:13 am
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it's so ummmmmmm.......WHITE!
RG / September 10, 2010 at 03:01 pm
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It looks beautiful and is a much needed addition to the city's cultural life. I see the usual philistines have already had their say of course.
Aaron M. / September 10, 2010 at 05:12 pm
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If I had the opportunity, I would punch Don (the first comment) right in the face with all my force. What a stupid comment. You deserve to get herpes.
Ernesto / September 12, 2010 at 06:13 am
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To Aaron M.: Do you always deal with opposing opinions to yours with violence? What a shame. I dare say that your comment is even more stupid than Don's.
Aaron M. / September 12, 2010 at 09:07 am
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I agree.. the herpes is a little much. But, how has the heart to say something like that about an amazing building?
R.Satchithananthan / September 18, 2010 at 11:06 pm
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I was very disappointed when the reviews said this building did not work. I went there yesterday around sundown to find out for myself. I am not easy to please. The Globe and Mail review was so wrong. But this building and the interior is the best thing in Toronto. Period.

I love the new AGO. But this building moved me in a different and more profound way yesterday. Just blow your mind modern exterior and fabulous interior.

I love the way how when you are upstairs you can walk to the end of the floor and the huge glass wall stops you from falling down three or four floors! Love all that white - like you are in some dream (almost reminds me of some film).

Oh and in the exhibit section the whistling part of the Good the Bad and the Ugly - great to whistle along with.

This was a long time coming and its finally hear and its just absofabulousgorgeousbeautifultastic! So proud!
Nick / November 9, 2010 at 03:16 pm
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I don't think Don hates the building... he said that it's a shame that it was built just to show Canadian films and that it won't turn a profit, not that it's a bad building.

I do agree, though, with Don if that's what he meant---the Bell Lightbox is almost like using a sledgehammer to swat a fly.
Ookla / December 27, 2010 at 07:44 pm
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It looks to me that the screen is VERY small compared to the room.
It's not gonna be a very immersive experience.
jim / May 3, 2011 at 01:03 pm
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can you say joe fresh...

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