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Macs Goes Viral. WTF Indeed


Viral video campaigns are kinda like Jeffree Star; you either love'em, hate'em, or don't give a rat's ass cuz you never hear about them. Not sure if we're ever gonna hear about that guy again, but I have yet to burn my bridges with viral marketing campaigns targeting Torontonians.

A couple of videos were recently released to promote a new bile-yellow coloured drink called "WTF" being sold by Macs. There're 6 videos, and they're some of the weirdest shorts I've seen in recent memory. They aren't laughably bad like the whole "All I want for Christmas is a PSP" campaign launched by Sony late last year, but one gets the feeling that people are going to have mixed, well, feelings about them. They're all contained within two Youtube videos, both of which await your eyes after the jump.

What the Fuck?
Hose Leg - Mr. Tree

Interpretive Dance - Phone Call - Secret Room - Witch Doctor

So, what's the verdict? They're a success in the sense that I thought they were cool/weird/awesome/dumb enough to see to it that blogTO had them posted, but what do you think? Better yet, just how bad is viral advertising, particularly the kind that targets Torontonians, for consumers? Has anyone thought of the children?

And does anyone else wish they were the tree getting chopped down? The videos' details are as follows.

Agency: Bos
Creative Director: Chad Borlase / Gary Watson
Production Company: Untitled Toronto
Editorial Company: Bijou Toronto
Director: Steve Mottershead (MOTORHEAD FTW!!!)


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