Drake's new OVO Store at the Eaton Centre in Toronto was not the place to be today if you wanted to avoid the crowds.

Before the store officially opened for the first time today at 9:30 a.m., there was already a massive line snaking around the railing on the upper floor of Toronto's most popular downtown mall.

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This isn't the first OVO Store in Toronto and probably won't be its last. The first one ever opened on Dundas West way back in 2015.

There's also one at Yorkdale which opened to huge crowds in 2017 and they've since branched out to Square One, Vancouver, New York, Los Angeles and London.

But this OVO Store at the Toronto Eaton Centre promises to be different and people just couldn't wait to get a first look.

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While the store carries the usual line of OVO merch, this so-called Yonge Street Dreams store stocks some exclusive items not available anywhere else including limited edition t-shirts, a capsule collection and other collaboration pieces.