Toronto's Fashion Santa sets the internet on fire

Along with its extensive renovations, Toronto's Yorkdale mall - and a local model - have helped give Santa Claus a lumbersexual makeover. Yes, you'll definitely want to get your picture taken with Santa this year.

Model Paul Mason, and his glorious white beard, will be hanging out at Yorkdale this holiday season. And in the Yuletide spirit, as CTV News reports, Yorkdale will be donating $1 to the SickKids Foundation for every #YorkdaleFashionSanta selfie that's uploaded to a social media platform. The shopping centre will be giving a maximum of $10,000, according to the Toronto Star.

Although Mason doesn't wear a red-and-white hat, he always dons a black belt and red velvet jacket. But as he tells CTV, it's Ferragamo.

Publications such as Zooey Deschanel's Hello Giggles have picked up on Fashion Santa. He's been causing quite a stir on Twitter and Instagram as well.

Will you be visiting Fashion Santa this year? Let us know in the comments.