Toronto Fashion Week brings rogue events into the fold
This morning, IMG Fashion announced a preliminary calendar for Toronto's World MasterCard Fashion Week. The bi-annual event - happening from March 18 to 22 at David Pecaut Square - will showcase fall/winter 2013 collections by both established and emerging Canadian designers.
Though this'll only be the second season IMG will manage Toronto's fashion week after taking the reins from Robin Kay, their knowledge and expertise is intended to ultimately (a.k.a. hopefully) propel the Canadian fashion industry to the same level as New York, Milan, and the like.
The schedule found on the World MasterCard Fashion Week website is already loaded with shows and presentations by veteran designers including Pink Tartan, VAWK, and Bustle. Even the much anticipated full runway show of last season's Mercedes-Benz Start Up winner DUY is slated for the second evening of the week. But, IMG will also introduce jazzy new concepts to bring more of the city's fashion-related happenings (including some of what were previously "rogue" events that took place prior to or during the official fashion week) to the tents at David Pecaut Square.
The Collections (a collective of designers Chloé Comme Parris, Laura Siegel, Sid Neigum, Klaxon Howl, Matthew Gallagher, and Thomas Bálint), previously held off-site a the Burroughes Building (see photos here), will take over the studio and runway along with the others. Plus, not one, but two Press and Buyer's Lunches held by Toronto Fashion Incubator will serve as opportunities for bigwigs to meet and collaborate with designers in an intimate new setting.
Though this calendar is still subject to more and more slots being filled in the coming weeks, it already looks like IMG is making all the right moves to call international attention to Canadian designers. The rest of us just have to keep our fingers crossed for Toronto fashion's globally relevant future.