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Fashion & Style

This Week in Fashion: Moon launches menswear collection, J. Crew opens in Yorkdale, Levis caters to cyclists, and the Art of Fashion application deadline fast approaches

Posted by Paul Aguirre / August 17, 2011

Toronto Fashion NewsMoon, the Mimran/Bay collab, launches new collection with menswear in the mix
Coming to a Bay store near you this week, Moon, the lower-priced fashion-for-the-budget-conscious line at The Bay, has launched a new collection for men. With nothing priced at over $175, you'll find a selection of sleek coats and pants and all those smart separates for work and play that you don't have to pay J. Crew prices for. There's also a shindig-to-do happening with an appearance by the brand's spokesgal Leigh Lezark of New York DJ trio the Misshapes. Check out the image above featuring pieces of the new collection. Not bad.

J. Crew opens tomorrow at Yorkdale
Beloved Americana clothing brand J. Crew is opening its first Canadian store at Yorkdale mall on August 18. While media types get to check out the store tonight, the official ribbon cutting of the 5,000-sq.-ft. store happens tomorrow morning, marking the latest brand to set up shop in our American retailer invasion. No more Internet shopping and shipping for you, but expect long lines for the opening weekend. Oh, and the store is also all women's, no work on men's items being brought in yet. But at least all we have left to look forward to next is Target, Intermix, a downtown Marshalls, and Nordstrom.

Cyclists unite: Hit the launch of the new Levi's Commuter line for bikers
Tomorrow night Dundas West shop Lost & Found will play host to the official launch party of Levi's Commuter line of jeans. Designed for the male urban cyclist, the new selection of "skinnier" fit pants (and a jacket) is designed for maximum comfort, durability, and flexibility. I mean, with all the crouching and peddling and stuff, it's harder to wear fitted denim and spandex shorts aren't exactly for everyone. I'll refrain from saying anything like "without sacrificing style", etc. — well, you get it anyway. And if it rains? Keep on truckin' — the jeans are water-repellent. There'll be water guns to test that out, and lots of Pabst Blue Ribbon for the drinking. Lots. Get on the list here.

Art of Fashion competition deadline this coming Monday
The designer showcase and exhibit Art of Fashion participant entry deadline has be moved to August 22. In its 12th year, the competition offers Canadian fashion and accessory designers another avenue to gain exposure. Seasoned designer veterans like David Dixon and Pat McDonagh will decide on this year's prizewinner with a final, themed exhibit of the top finalists taking place in October. Apply here.

Just announced...

TNT's big Back To School event
On August 31 from to 10 p.m., the newly-renovated TNT in Hazelton Lanes will offer 20 per cent off in store (good until the end of September) when you donate $10 to the Save A Child's Heart charity. Treats, a DJ, prizes. Go, go.

Topshop open at The Bay
In case you forgot, Topshop is now at The Bay's Queen St. store . Also announced: the flagship location will unveil its full range of Topman (for the dudes, finally!) with its shop-in-shop on October 5. There is, however, still a small capsule selection currently available for men at Queen. Look for the Yorkdale location to open in early October, followed by Vancouver and Calgary.

Primer by Greta Constantine
The lower-priced line of everyday basics by red carpet masters Greta Constantine. The duo is set to officially launch the inception of the collection past its capsule status on Thursday. Look for it in stores this fall.

Lead image from Moon collection



lowrez / August 17, 2011 at 04:17 pm
UGHHHH womens' wear only.
C / August 17, 2011 at 04:19 pm
Not sure if it's just a temporary pop-up store, but Topman opened at Yonge & Queen 3 weeks ago.
sho / August 17, 2011 at 04:29 pm
Two things - I was at the Bay, Queen St, Topman was there already, are they making a bigger section?

Also, I looked at moonapparel, one word BLAHHHHHH. Not sure about the ladies section, but the mens section looks very boring, overpriced and unispiring, I could find all those items at the Bay already, nothing new......they will not compete with joe, their price point is much lower.

decide yourself:
Elaine / August 17, 2011 at 04:58 pm
Ugh, Mimram hired Princess Coldstare to be their spokesperson? What the hell Joe? You couldn't find someone with more personality - and who was actually Canadian?
Elle / August 18, 2011 at 08:42 am
I don't know why anyone would want to enter the Art of Fashion Competition. First of all, you're designing according to their specific theme which may not be part of your own collection or something you can potentially sell. If you're one of the "lucky" finalists, you get to pay for your own fabric, your own labour to create a total of SIX OUTFITS, plus pay for the setup for the 10' X 10' "exhibit space (Lighting, prop, mannequin or model+makeup+hair, etc). (Did I mention you actually have to pay $25 to enter competition?)

In return, all you're getting is some sort of vague media recognition on an assortment of media websites that they have accounts with, some free "VIP" tickets and supposedly publicity during nuit blanche where more than half the participants are drunk.

At least in the previous year, there was the promise of a $1000 cash prize for the top winner, this year the top winner will supposedly get a photoshoot and a pr campaign for FW 2012 plus $250 in drycleaning. I guess if there's money/energy left in you to produce another season, by all means - enter. For the rest of the finalists that didn't win, too bad.

Plus they can't even bother to write up a new application for this year and just recycle the one from last year. How do they expect people to take their competition seriously?
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