Is Moon the next Club Monaco?

The Mimrans are expanding their empire. Canada's reigning fashion family has continued its sartorial onslaught with the reveal last week of its affordable new women's line, Moon, which will be available exclusively at The Bay ($19 to $139).

First came Alfred Sung and Club Monaco. Then came Pink Tartan. Along came Joe Fresh Style. Where does Moon fit in with the Mimran fash fam-jam? Pair the crazy-low price-point and less-fancy materials of Joe with an elegant, older Club Monaco sensibility. Like a mall-price Pink Tartan, methinks?

The pieces are all terribly safe, apparently meant to take their post-whippersnapper women from the office to night-time (although most of the pieces are more suited to a night on the couch than a night on the town).

The palette is pleasantly soft for fall, with shades of grey, and different knits to choose from. The silhouettes are very simple: a buttondown and a cardy here, a pencil-skirt and a peacoat there.

My favourites were the pieces that played a little more with shape, such as the eighties-inspired sweater with sleeves that started out huge before tapering tight to the arm, and the military-style knit t-shirt dress.

But do the lady-masses want these standout pieces, or just the safe options? Let's keep an eye on Moon and find out.

Photos by Jonathan Loek.