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Fashion & Style

Ashley Rowe splatter tees hit Ossington

Posted by Briony / May 3, 2010

Ashley Rowe splatter teesThe city's hippest flocked to Oz Studios on Ossington last week for the launch of one of the messiest--and coolest--tee-sets in recent memory, Ashley Rowe's Splatter Tee collection.

Designer Ashley Rowe's Pollock-ed pieces were on offer against a backdrop of a "splatter wall" be-splatted by local artist Thrush Holmes, a fashion film from Arkan Zakharov, and one wall covered in high-fashion frames from the latest Ashley Rowe lookbook.

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Pssst: fashionistas can snap up the paint-spattered tops online to tide 'em over in the months before Rowe launches her full Fall/Winter 2010 collection in July.

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Photos by Jonathan Loek.

Discussion

53 Comments

Mike / May 3, 2010 at 09:30 am
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If you are willing to spend $95 on one of those, you're proving yourself incapable of the management of your own finances and probably need a state-appointed handler to do it for you.

What a bunch of pretentious crap.
AV / May 3, 2010 at 09:33 am
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hahahah... love the last pic. Ohhh Toronto....
ruus / May 3, 2010 at 09:52 am
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looooooool

Surely this be parody?
A Person / May 3, 2010 at 10:27 am
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These T shirts are so beautiful.
I think they are very original.
She is clearly very talented.
It is not easy to splatter paint on a T shirt to make a beautiful pattern like these.
I think lots of people will buy them.

I do not think the first comment is very nice.
BlogTO should delete it.

I do not understand the third comment.
Does ruus think this article is a joke or something?
Scrub / May 3, 2010 at 11:10 am
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Hiptards, is there anything they can't appropriate?
AM / May 3, 2010 at 11:10 am
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FALL BACK
Mary / May 3, 2010 at 11:18 am
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re "It is not easy to splatter paint on a T shirt to make a beautiful pattern like these."

Yes...she must have practiced for whole minutes to develop this expertise.

I'm really trying to hold back, I don't want to be mean, but all I can think is, your shoes must fasten with Velcro.

Please, if you like these T's, and think it's reasonable to pay $95 don't hesitate. Buy it and wear it as often as hygienically possible. That way the rest of us will know who to avoid talking to when partying on Ossington.
Mike W / May 3, 2010 at 11:22 am
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Hahahahaha
Pat Bateman / May 3, 2010 at 11:23 am
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Big lolz on pics / price point / commentary / upset person
MelS / May 3, 2010 at 11:29 am
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How can one not agree with Mike (the first commenter) This is no Jackson Pollock. But hey, she's trying (I guess).
Ed / May 3, 2010 at 11:32 am
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Dammit, I tossed my collection of these shirts that i bought at Walmart in the late 80's. Does anyone know if she plans on making any of these shirts in neon colours?
jamiesun / May 3, 2010 at 11:38 am
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The 'city's hippest' were definitely nowhere near this boring scene. 95$ for the design equivalent of a yawn? Anyone who purchased must have done so at splatter gun point.

this whole situation proves that hipster fashion PR is officially the new low in Toronto
HUK / May 3, 2010 at 11:53 am
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Does anyone know when Ashley Rowe will be designing Hypercolor shirts? I really want to get on that revival, stat.
J. / May 3, 2010 at 01:21 pm
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The only thing that I would like to splatter is that model in the first pic.
Slick Rick / May 3, 2010 at 01:23 pm
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Is this product/gimmick for a charity, or is this a pure "artistic" cash grab?

I wonder what Vice thinks of all hipsterpreneurship?
A Person / May 3, 2010 at 01:33 pm
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So much negativity!

The T shirts are beautiful and we're going to see them everywhere downtown this summer.

franco / May 3, 2010 at 02:11 pm
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3 words - tries to hard

that event looks so tired and the shirts are really really boring for the price. If this is all the designer is doing the label should be re named yawn.
CW / May 3, 2010 at 02:13 pm
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4I'm selling these shirts at my house for $4. I made each one in 2 minutes and bought the t-shirts at Dollarama. Oh yes and the paint.
John / May 3, 2010 at 02:55 pm
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This is too funny. Bidell looks hilarious. Hopefully when these three turds read this, Bidell, Thrush, and whatever that chicks name is, they will learn - no one thinks you're cool, no one thinks you're artists.

These T's suck.
everlast34 / May 3, 2010 at 03:09 pm
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At least these will make it easier to spot every douchebag in Toronto.
everlast34 / May 3, 2010 at 03:11 pm
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At least this will make it easier to spot every douchebag, hipster, and Ossington-idiot easier to identify in a crowd.
je je je / May 3, 2010 at 03:41 pm
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so much negativity! i don't know what it is about blogto's commenters but it always seems so down on everything. I won't lie I've drank the haterade before but in this case regardless of whether you like the design of the shirts or not they're being made here! In Canada! Cool little business's like that is what makes Toronto a nice place to live. I'm not planning on going to buy one of those shirts but I enjoy supporting local business's instead of getting all my clothing at generic chains.

Its not hard to find something negative to say about pretty much anything. I don't think its necessary to hide behind your internet anonymity and insult people who are pursuing their passions.
hbr / May 3, 2010 at 04:05 pm
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Typical of Torontonians....piss all over any imaginative young person trying to do what they love...sure, the shirts may not be everyone's cup of tea, butat leat applaud the idea that here are people in this city that live their lives creatively, not having bent over to fit in to conservative society...hey...maybe that's why there are so many haters here, they all have sore asses.
any old world / May 3, 2010 at 04:06 pm
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agreed, je je je.

it's very easy to be down on everything, guys...and yes, i have also jumped on the "anti-hipster" bandwagon in the past. but seriously - the shirts are pretty cool. overpriced, but pretty cool. i'm quite sure each of you has bought something a bit ridiculous for $95 in the past.

stay cool. enjoy the city you live in. deal?
Mike replying to a comment from hbr / May 3, 2010 at 04:31 pm
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Nobody's "piss[ing] all over any imaginative person trying to do what they love". If this were truly a labour of love, then how do you justify an absolutely exorbitant $95 price point?

If this post were about a 4-year-old designing these shirts, the response it would elicit would be, "Awesome that a kid this young is creative, but you can tell that he's 4".

I think a lot of people are sick of the "art is art" mantra. There's such thing as bad art and this simply isn't very good.
Mel Gibson / May 3, 2010 at 05:01 pm
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The guy in the last photo was an extra in Mad Max II. His name's Bruce.
evan biddell / May 3, 2010 at 05:16 pm
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omg, ok? this isn't actually just PAINT on TSHIRTS, ok? i jerked off into a bucket for like THREE MONTHS STRAIGHT and then we dyed my cum black and splattered it on those tshirts...

SO FYI! $96 is a fucking bargain because my cum is fucking priceless. you guys just don't know fashion!

it's like, sickening.
Helen Winthrop-Brougham / May 3, 2010 at 05:35 pm
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*sigh*

Leave it to the philistine BlogTO commenters to completely fail to understand one of the few exciting, innovative designers that hasn't yet been driven from the city. These pieces are a puissant exploration of the themes of difference and BwO (bodies-without-organs) developed in the work of Deleuze & Guattari -- but don't expect the illiterate, uncultured boors commenting here to pick up on any of those nuances. Obviously that level of engagement with art would be just too much to ask of the typical stewing-in-ressentiment, middle-brow Torontonians. Vive la mediocrite!

Maybe we should all just read Harry Potter and blog about how great Crocs and Ugg boots are. Would that make you people happy?
Mike W replying to a comment from Mike W / May 3, 2010 at 05:54 pm
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Another "Mike W"? What a coincidence..
Mike replying to a comment from Helen Winthrop-Brougham / May 3, 2010 at 07:02 pm
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Helen, you're adorable.

I know I'm just one of the many "illiterate, uncultured boors" commenting here (and I sincerely apologize in advance of even casting your eyes upon my lowly words does anything untoward to your transcendent intellect), but there isn't any "nuance" in a $100 t-shirt that looks like somebody went at it with a bottle of Nestle Quik.

But, Helen, to each her own...go ahead and deck yourself out in a "puissant exploration", but a helpful hint:

If you choose to lower yourself and walk through the streets full of "middle-brow Torontonians" in said garb, one the plebes might approach you and hand you a fiver and tell you to get a warm meal. Don't worry, he means well. Just hand it back and tell him that you don't need it, because your smugness keeps you warm.

PS. "Ressentiment". Awesome use of French. Here's another good French word: :"Poseur"

Best regards.
John / May 3, 2010 at 07:24 pm
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"Made in Canada"?

$100 says the shirts, the black paint, and the squeeze bottle used to 'make' these shirts are all 100% NOT made in Canada.

This brilliant idea - though rehashed from 1992 - is very Torontonian.
amy / May 3, 2010 at 08:13 pm
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This bullshit is enough to make me move away from Toronto. This is the best we can do??
Game Set Match / May 3, 2010 at 09:28 pm
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Mike.
John Doe / May 3, 2010 at 09:53 pm
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You must be kidding me, when I read the words Toronto's Hippest I just knew it was gonna be a wash. Well right as per usual. What is the dipstick measurement to get in the hippest in Toronto crowd so I know what to avoid.
Kris replying to a comment from Helen Winthrop-Brougham / May 3, 2010 at 09:54 pm
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I really hope this comment is a joke. I'm assuming it is - but still, I love how the most recent hipster-brand can apply a Deleuze/Guattari reference to pretty much anything, even something as trivial as overpriced t-shirts splattered with paint. No wonder there's such strong anti-intellectual sentiments circulating at the moment. Conceptual art is dying because of this kind of elitism and intellectual-consumerism.
You can be smart and not want to pay (or afford) 100 bucks for an uninteresting t-shirt. In fact, I don't know how you could be intelligent and not be at least a little critical of this kind of shit.
lalala / May 3, 2010 at 10:11 pm
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Whatever they're all sold out. She's doing something right - don't begrudge her.
Christopher / May 4, 2010 at 12:39 am
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They're just t-shirts. And they're nice. Woooooooooooooooooo let's get worked up about it.
Shawna / May 4, 2010 at 11:16 am
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I love epic comment wars!! I, for one, think the t-shirts are boring, and require the talent of a 5 year old to create. That being said, I think Ashely Rowe seems more talented than these t-shirts let on, and I'm excited to see her collection.

MrsPotato replying to a comment from Mike / May 4, 2010 at 01:06 pm
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Hahahaha!!! agree'd!

Crap being Sold as 'fashion' / May 4, 2010 at 01:10 pm
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i made this t-shirt in 1985 at summer camp.
Helen Keller / May 4, 2010 at 01:26 pm
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I made these t shirts myself (which explains the design and price)
Rob Koci / May 4, 2010 at 03:52 pm
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You guys are tough.
Rob Koci / May 4, 2010 at 03:52 pm
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you guys are tough
Jake / May 4, 2010 at 04:19 pm
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And thus the classic Toronto 'thing', to hate on everything.
M / May 4, 2010 at 04:34 pm
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These comments made my day.

BlogTO can we get "Agree" & "Disagree" buttons to rate each comment like some other sites (ie. CBC News) Id be curious to see what all the readers who don't comment think.
Dejana replying to a comment from M / May 4, 2010 at 04:55 pm
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Agree!
ruus replying to a comment from Kris / May 4, 2010 at 06:38 pm
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"I really hope this comment is a joke. I'm assuming it is"

We have a winner. I actually made up the "Helen Winthrop-Brougham" character.
x / May 4, 2010 at 10:43 pm
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who cares... I can just imagine what fucking sick ass t-shirts you keyboard warriors are all rocking right now
M.S. / May 5, 2010 at 02:52 pm
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Y'all need to chill out. People pay much more for much worse, and what we have here is a young, talented, creative Torontonian doing something in-house that is different than anything anybody has seen for a while. She's getting her start, and her fabrics are beautiful and high-quality. Give her a break. If you don't like it? Don't buy it. Splat.
M.S. / May 5, 2010 at 02:58 pm
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Y'all need to chill out. People pay much more for much worse, and what we have here is a young, talented, creative Torontonian doing something in-house that is different than anything anybody has seen for a while. She's getting her start, and her fabrics are beautiful and high-quality. Give her a break. If you don't like it? Don't buy it. Splat.
rob.r. / May 5, 2010 at 05:36 pm
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Don't know if innovative and creative is what I would describe the designer. The t-shirt is a complete knock-off of the "opening ceremony" t-shirt from last spring. True art should simply be that" true art", not a fabricated gimmick.
V / May 8, 2010 at 11:49 pm
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I don't know why your all bitching. Those t-shirts were being sold at the event for only $50! I'm sure you all spend much more than that on a 'non-hipster' generic looking t-shirt. It's pretty lame that your spending so much time commenting on a blog page that you dislike so much. Well, it seems this 'un-talented' designer is winning not only because her clothing is selling out but because she has you all talking and you all now know about Ashley Rowe's splatter collection for fall 2010!!! ;)

Mike W replying to a comment from x / May 10, 2010 at 05:02 pm
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You say that like people actually care if they're rocking "kick ass" t-shirts or not...

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