Fashion & Style
Targeting Cancer, the T-Shirt
I'm a jeans and t-shirt kind of gal. I love them. And no matter what shows like What Not to Wear tell me, I like wearing tees that make a statement. And I can't help but love this year's Fashion Targets Breast Cancer "bullseye" shirt designed by Joe Fresh. (Fun fashion meets my budget? Hello!)
For years I've been collecting the shirts (I think, by now, I have one in every colour) and I always wear them proudly on Fashion Targets Friday (this year it's May 29th).
Which is why I was so excited (like a giddy school girl) to be invited to this year's tee launch party. With breast cancer advocates (MJ DeCoteau), stunning celebrities (Kristin Booth and Amanda Brugel), designers (like Joe Mimran and Kimberley Newport-Mimran), some sexy firemen and a couple performances by burlesque dancers, the hopping party at Jezebel raised awareness about breast cancer.
I also got some info on a cool contest for fashion design students and recent grads (if only I had the talent!). Come up with a cool and clever design for a bullseye-inspired tee and you could win a $1,500 grant toward your schooling. Finalists will be chosen by some of Canada's most fashion-forward journalists and designers. And the winner will be determined by a public vote happening from May 19th to June 10th.
The shirts are on sale now at all Joe Fresh locations and are only $12. What's more, all of the proceeds go to funding various national programs operated by Rethink Breast Cancer.
It's one tee statement we can all be proud to make.
Photos by Tom Sandler
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I think it's great to support breast cancer but come on people it doesn't end there!!!
As someone living with cancer all I can say is the buck should not stop at breast cancer alone
1000000000s of people each year are diagnosed with cancer some live some die but the thing to remember is
that not all these people are getting breast cancer so try to spread your love widly and not so focused
raising awareness should not stop at breast cancer but this is what has happened (or it appears as such to me). Doing your part does not mean running a marathon or wearing a t-shirt once a year for one type of cancer does not absolve the world of being aware of cancer. I think rather then pink fire trucks and tight fitting Ts with slogans we need to show an over all awareness for cancers in general by maybe making all the pink, yellow (this is the color I have been personally using for general cancer awareness, there acctually is no color for this officially). As some one living with cancer I can tell you disheartening it is when I walk down the street and see lots of support and services for breast cancer survivors but very little to nothing in terms of these same signs of support for any other kinds of cancers. An environment that is encouraging to all cancers is key to supporting people living with cancer as in many ways it helps to nurture the recovery post treatment for someone living with cancer. but how nurturing is it when the only signs of support for your disease comes in the form that vaguely references what you have? think about it the next time you want to do some thing that is in support of cancer no matter what type you decide to support, just think about all the other people out there living with the other kinds of cancers out there as there is more to cancer research then breast cancer alone.
I'm not here to minimize your suffering, but think about how much money it would take to feed every starving baby in the world? To pay for counseling for 250,000 rape victims in Congo? To give shelter to the poor? PENNIES, compared to the billions that are sunk into breast cancer resarch/awareness.
Testicular cancer? Gross! Pancreatic cancer? Ew! Forget about colon cancer.
ALso, that one woman in the picture might have wanted to have worn a bra that day. Figuring tv crew would be on hand.
Other than that, i'll all for a good cause, and this is one.
Over consumption is one of our societies greatest problems, way more so then breast cancer. This t-shirt is just adding to the problem. Sometimes people really need to look at the broader picture.
Besides, our society is addicted to goods and consumerism(*and apparently, throwing big parties were only elite participate)
I hope these pretty people are paying a good change of money towards breast cancer research!
Uhh, it's called having an idea and owning it. The other cancers execute their own ideas and programs - runs, rides, programs, lotteries, their own ad campaigns, etc etc etc.
And people generally support the cancer that's closest to them personally. Instead of thanking them for getting off their ass and doing something, you knock on them just because they made a personal choice.
Do people have a clue how much Rethink does? I get emails every couple of weeks about their latest thing. Good for them for making the effort and people who whine about it should either go dedicate years of effort into their their own cancer thing or just piss off.
Kenny says "I don't support the commodification of causes."
What the hell does this mean? You don't want people to show their support for a cause with a personal item that has a practical use as well? Go rub the latest issue of Adbusters on yourself and call it a day.
Then you whine about the origins of the T shirt? You've GOT to be kidding. Why don't you spend 30 seconds to send an email to Rethink and ask instead of windbagging here like you're Captain Sweatshopbuster.
Then Parkdalian says do ribbons. RIBBONS? LIke the 500 other ribbons out there? Yeah, that's a great idea. Then you knock the Rethink parties. wtf is wrong with you? Do you also knock charity tractor pulls because only elitist farmers participate?
People making an effort to make a difference getting shat upon by a bunch of armchair clowns. So typical.
it's best to respond then react you'll learn a thing or two!!!
You come to an anonymous web board and shit on a great idea people are working very hard on, without saying anything about the efforts you're making, so don't shit on me for criticizing your post since it does in fact come out of nowhere. So spare me the outrage that we can't read your mind and know you've done cancer volunteer work. I'm not criticizing you personally. Just your opinion. If you don't like your opinion to be scrutinized, don't type it in and put it up here.
You then ask what about doing something to publicize the other cancers, as if you live in a cave and haven't seen the friggin' avalanche of advertising for cancer benefits, rides, runs lotteries etc that inundate us every day of the week. And then you say you actually are involved with cancer advocacy work? And you're not aware of these programs, events and ads?
You call for cancer awareness but fail to see that the T shirt is a brilliant awareness tool. People wearing your message. Celebrities wearing your message. People getting practical use out of an item bearing your message. Companies raising money from the simple act of their employees wearing the t shirt. The fund raising power and the awareness reach of the T shirt goes on and on and on.
Ribbons have become meaningless because there's a different ribbon for every cause. To have a colon cancer t shirt, a breast cancer t shirt, a prostate cancer t shirt, etc etc would be dumb.
That woman IS wearing a bra, dumbass.
Actually the words Cancer Survivor typed are "I think it's great to support breast cancer but come on people it doesn't end there". I wouldn't call that shitting on anyone, just trying to open up a debate.
You're the one who comes on here and starts attacking everyone in an abusive manner, then acts all surprised when they take offense. Not classy.
This is like the 10 article so far where no name, unknown, famous wanna be individuals were photographed and in a magazine called a celebrity...
get out of here!!!