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Fashion Stores

Timeless Apparel

Posted by Robyn Urback / Posted on February 28, 2012

Timeless Apparel TorontoTimeless Apparel is CTS reborn, though the new store bears little resemblance to its former vintage nouveau self.

CTS on Queen at Spadina, was, for about four years, very much a thrift store. Akin to Value Village — albeit, with a few gems thrown in the mix — CTS offered a lot of gently worn t-shirts along with select vintage finds. But now, it is all and only vintage, with a much better honed collection of retro finds.

Timeless Apparel TorontoI barely recognize the store a few days after its relaunch, and I even manage to pass right by in my quest for the front entrance (in my defense, however, the exterior sign had yet to be erected). Inside, the space is transformed; Timeless is much more organized and chic than CTS ever managed to be, now with recycled barn board accents and gas pipe fixtures boasting collections of army jackets and navajo designs. And, best of all, a striking wood thunderbird surveilling the front entrance.

Timeless Apparel TorontoEmma Recourt of the new Timeless tells me the overhaul took about four weeks, prompted mainly by customer feedback and the changing demographics of the neighbourhood. "The appeal of vintage has definitely grown," she says, as we watch a few men affix the front sign. "Queen Street itself has changed, and 2011 was really when vintage was reborn."

Indeed, F as in Frank opened a few doors down last year, as did the new concept store by 69 Vintage and Kind Exchange by Bathurst.

Timeless Apparel"We're seeing higher income shoppers, and shoppers who know what they want. So we've decided to give them that," Recourt continues. "Before, like many thrift stores, you would sort of have to sift through the racks to find the gems. It's all the gems now."

Timeless ApparelI ask Recourt how Timeless plans to distinguish itself from the growing collection of other vintage stores on Queen West now that it has lost its nouveau. "Two ways," she replies. "Size, and variety. We have a lot more space than some of the other stores, so we have room for more variety; a greater selection." Sounds to me like that's one way, but in any case, Recourt is right. The front of the store is wholly '80s/'90s, with Bill Cosby sweaters, colourful windbreakers, and lots of bright tees. Then the store sections off; men's L.L. Bean leather jackets (~$60), Ralph Lauren polos and tees (~$30), unisex ponchos and denim (~$30), shoes for men and women, and — my favourite — an entire room of sequins, crinoline, and everything else to do with retro dresses.

Timeless ApparelAs for the prices, they might seem slightly higher, though Recourt says they simply reflect the quality of the merchandise in store. Since the bargain basics are mostly out, so too are the uber-bargain prices, in short. But customers can expect Timeless to deliver (or rather, receive deliveries) much more than CTS, with new items arriving daily — all of which, of course, is now vintage.

Timeless ApparelPhotos by Erin Jones

Discussion

41 Comments

Vintage man / February 28, 2012 at 08:06 pm
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Looks like I'm going to have to make a stop there this week
Sam / February 28, 2012 at 08:37 pm
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Very impressive concept, product is great, definitely a great spot for vintage clothing and TIMELESS pieces.
TC / February 28, 2012 at 08:40 pm
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Was in today and picked up a gorgeous dress. The staff (especially Emma - who helped me out big time) are absolutely amazing.
p / February 28, 2012 at 08:51 pm
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The shoes and purses are all in the $80 range, which is pricey for fairly standard second-hand goods.
Mazdak / February 28, 2012 at 09:17 pm
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This is a fantastic store that brings out the best in vintage clothing !! An absolute classic and everyone with a interest in good vintage clothing should definitely visit.
Emily / February 28, 2012 at 11:43 pm
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No mirrors in the change rooms anymore. There is only one mirror near the change rooms and it's very visible to everyone shopping. I wanted to buy an $100 dress today but didn't quite feel comfortable prancing out of the change room in my socks and a bright sequin mini dress with serious cleavage in front of a large group of random guys. Maybe in a more flamboyant mood with a group of friends, but not alone after work. I LOVED CTS. I like timeless apparel, they do have a great selection and the prices arent too bad -- but I felt very uncomfortable today in the store. I did end up buying a sheer vintage nightdress, but I clearly couldn't see myself in a mirror before buying it.

Maybe some privacy between the men's clothing section and the change rooms please? A curtain? Something? Because I really do want to love you again and give you all my money. :)
Concerned Fashionista / February 29, 2012 at 08:52 am
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How do stores like this sanitize things like footwear? Do shoes come with a guarantee that they won't give me ringworm?
Merv the Perv / February 29, 2012 at 09:02 am
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serious cleavage you say?
Concerned footwear wearer replying to a comment from Concerned Fashionista / February 29, 2012 at 09:40 am
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Good question. Even a few spores can cause a nasty and highly contagious infection and they can surivive, in a dormant spore form, for years.
Das Cricket / February 29, 2012 at 11:17 am
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Awesome store with great selection! New decor really give the place a nice vibe. Recommend it to anyone for vintage gear.
Dorothy replying to a comment from Emily / February 29, 2012 at 11:19 am
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YA! I thought the same thing! I asked one of the staff members and they said they are getting mirrors in the change room next week! So we have nothing to worry about! We can keep on loving Timeless:)
dandy / February 29, 2012 at 12:40 pm
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wow! very impressive.i found what I was looking for and at what price!!! best prices in town.
MrsPotato / February 29, 2012 at 02:32 pm
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I'm always so surprised that people spend mucho $$ on second hand clothing .... especially when most of it looks like it was sourced at Value Village in the 'burbs for $1 a piece.

I also have to giggle at the fact, that most of this stuff is from the late 70's, and early 80's and is considered 'vintage'.

That stuff is ugly. Let's be honest, guys.
Kris / February 29, 2012 at 04:56 pm
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I miss CTS and I like the fact that it was a thrift store. There are a lot of "vintage" stores along Queen St. West and they charge ridiculous $$ on clothes that you could easily find at Goodwill or Value Village. To me, CTS was just like Value Village, but more accessible and easier to shop at.

I went to Timeless 2 weekends ago and I found that the stuff they're selling were pretty much the same as what CTS was selling. But because of the "vintage" label they're now fronting, the prices have all been jacked up :( $40 for a used denim jacket? COME ON!

Sorry Timeless, I'm not a fan.
Daddy's Hungry / February 29, 2012 at 05:16 pm
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Love the new look! great spot
Mad Max / February 29, 2012 at 05:26 pm
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I saw Mrs potato and Kris shopping at Wal-Marts discount section. Too bad they don't know style, maybe Timeless can educate them a little. I love this place, the inventory has changed from the original CTS which was the lower end of vintage and a lot of thrift. Now the pieces are unique and one of a kind. In a world were everything is made in china because of cheap labour, its nice to see a store that carries unique products for a change.
NastyN / February 29, 2012 at 05:39 pm
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Gotta disagree with mrs potato.

Bought a couple tshirts from this place that people have asked about. The only thing ugly





NastyN / February 29, 2012 at 05:41 pm
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Is ur mom.

Im kidding. Lets meet up and discuss when mr potato isnt home.

Jacob replying to a comment from Mad Max / February 29, 2012 at 05:45 pm
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Products that are made in korea. Lest we forget that in the 70s and 80s clothing production was still mass produced in asia, and that itself, doesnt devalue the item.

So, perhaps, maybe, you need a lesson in how fashion really works,
Dany / February 29, 2012 at 08:35 pm
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I used to shop at CTS once in a while, it was a good store, but I wasn't a fan of the decore.
I went to timeless the day they onpened. They are a lot more picky with their product, the store looks AMAZING, and their prices are great. The pieces that they have on the floor are only the few jems you found at CTS. Now, ALL the product is GREAT here. They're lower priced than the stores on Kensington Market / Queen West, yet their quality and selection is far supperior. From what the staff was saying, they will be having a quick rotation as well, they will have new product regularly.

I saw a Louis Vuitton Monogram Leather Jacket for $200!!! They sell for $1,300 at other stores!!! Too bad it wasn't my size.
Hermes jacket for $70!! Can't go wrong with that!
Monkey Fur for $1,000... Not my type of clothing, but it goes for $2k on ebay... WHO HAS MONKEY FUR?!!

I'm a big fan! Will go again for sure!
Mad Max / February 29, 2012 at 09:38 pm
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So Jacob how much clothing does Korea produce now? What was the quality of Korea vs. china? I didn't devalue the clothing cause its Asian it's cause most new clothing is crap. So don't misconstrue my words.
MrsPotato replying to a comment from Mad Max / February 29, 2012 at 09:45 pm
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Dear Mad Max,

Please have a look at the tags in this store. It's all MADE IN ASIA! (seriously)
Kris / February 29, 2012 at 10:37 pm
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@MadMax:

Me disliking Timeless doesn't mean I dislike vintage clothing. I happen to like the vintage dresses & accessories sold at Cabaret, a few blocks west of Bathurst & Spadina. My complaint is how Timeless jacks up the $$ while most of the stuff they're selling are similar to the stuff CTS used to offer. It's my personal opinion based on what I saw when I went there 2 weeks ago. Don't attack my fashion sense. Have we even met? NO. Your argument is invalid.

And what's wrong with shopping at Wal-Mart? Times are tough. At least I know how to cut costs and save money ;)
imrie / March 2, 2012 at 05:21 pm
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Bought a gorg pair of BERNADO booties for 30 bucks from Timeless last week, went to BERNADO website and they retail for $200...just sayin.
Allison Mimosa / March 4, 2012 at 05:00 am
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Stopped in today and had a lovely experience that doesn't often happen often when vintage shopping. All 3 items I tried on fit like a dream and were under $40 each! Needless to stay I left the store happy and slightly poorer.

Staff are lovely and the new layout is a big improvement. The merchandising is fantastic. Great shopping experience overall!
hater / March 10, 2012 at 01:31 am
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The only reason this place looks half decent is because they gutted the old Nomad furnishings.. It's a complete rip
Rachel / March 12, 2012 at 03:09 pm
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@Jacob and MrsPotato,

I pity your ignorant vocalizations. The best thing about retro and vintage is that many of the products are made in the USA, Canada and Europe. If you look around at the tags at Timeless you would see this. If one were to walk into the Eaton Center and observe the tags, one would find merchandise to come predominantly from Asia, high and low prices alike.

I have found shoes made in Italy at the former CTS for under $30, and Timeless is proving to put out even finer product. My Timeless purchases have been a pair of teal acid wash Levis (made in USA) and a silk blouse (made in France). My grand total was still under 60 bucks.

Great clothes, great tunes and great staff make Timeless one of my favourite spots on Queen Street.
christine / March 13, 2012 at 02:22 pm
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saw so many great things in this shop yesterday, but I bought a nice sweater for $30. I'll definitely be coming back.
Timeless replying to a comment from Emily / April 10, 2012 at 06:05 pm
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Mirrors installed, all systems are go.
Alyssa / April 11, 2012 at 03:12 pm
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I used to work for CTS in their Scarborough branch and let me tell you that some of the clothes they present here now used to be there for about 4.99-10.99 range. I started working at Queen Street months ago and decided to check the Queen Street branch and majority of the items were 29.99 even when the things aren't vintage. I don't understand how now that they have a new name that everything is 59.99+ when everything used to be a mixture of vintage and modern items and now, they removed the modern items and they hiked up the prices. If I were you, I'd make the trip all the way to Scarborough because I see like so many pieces from this store that used to be priced much lower... Needless to say, the employees at the Queen St branch were rude and followed me and my friend around like a maniac as if we're going to steal something and this is happening while there are 5 other people in the store. Their company treated me and my older coworkers like crap as well. I quit because I didn't understand how 3 people was working for a store as wide as H&M in Scarborough to do 60+ bins a week.
Alyssa replying to a comment from Alyssa / April 11, 2012 at 03:20 pm
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I forgot to add that the reason CTS became expensive Timeless Apparel is because CTS is not doing well business wise. They closed down 3 branches in less than a year. And they have no idea what vintage is. I saw Forever21 stuff there. Like really?
Promise / May 21, 2012 at 12:02 am
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Omg this store looks SO lovely! I've been trying to find good vintage stores in Toronto that have decent prices. Does this store have any vintage Nike windbreakers?
Sam replying to a comment from Alyssa / May 25, 2012 at 07:44 pm
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What's the deal with you, you quit because you are not competent. And YOU have no idea what vintage is, the store is full of great pieces. You would only know that if you were versed in vintage fashions, but obviously you are not.
Sam replying to a comment from Promise / May 25, 2012 at 07:49 pm
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Yes, they just received 4 vintage Nike windbreakers, orange tag. early 80s. saw a really cool Ocean Pacific neon windbreaker, and a bunch of US flag printed jackets.
Great selection of mens and ladies cutoff shorts.
Sam replying to a comment from hater / May 25, 2012 at 07:53 pm
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HATER, HATER, why do you hate?
Because Timeless looks better than you?
Sam replying to a comment from hater / May 25, 2012 at 07:55 pm
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SHHHHHHHHHHHHHHHHHHHH ALYSSA.
Promise replying to a comment from Sam / May 25, 2012 at 09:03 pm
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do you know around how much they cost?
adrianne replying to a comment from Kris / June 11, 2012 at 12:06 am
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I agree.. the stuff is pretty much the same but they jacked up the prices NOT COOL
Theo Grontis replying to a comment from Mazdak / February 18, 2014 at 10:35 am
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This site is fabulous! They had the perfect chaps for me and their assortment of fabrics just blend perfectly with my brightly toned orange skin! Recommend for anyone who loves to vintage!
piano tutorial / March 1, 2014 at 11:03 am
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An outstanding share! I've just forwarded this onto a friend who had been conducting a little research on this.

And he in fact bought me lunch because I found it for him...
lol. So allow me to reword this.... Thanks for the meal!!
But yeah, thanx for spending time to discuss this
topic here on your internet site.
Shelli / March 3, 2014 at 01:47 am
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Howdy are using Wordpress for your site platform?

I'm new to the blog world but I'm trying to get started and set
up my own. Do you need any html coding knowledge to make your own blog?
Any help would be greatly appreciated!

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