Fashion Stores
Theodore 1922
Theodore 1922 has faced some negative criticism on this site in the past. But it seems the reign of David, the former owner who commenters below accused of classless service and exorbitant markups is over.
David may or may not have been tactless, issuing "call my lawyer" threats, but the new team of owner Miranda (his former partner) and sole staff member Katrina seem to have moved the business in a more positive direction.
I met up with these two smiling ladies recently, one of whom was assisting a regular client - the client base for Theodore 1922 is very important. Miranda discusses pieces of interest from former visits, showing me they value a personal touch. Wouldn't we all like to visit clothing stores like we do our local coffee house? Instead of knowing we want soy milk or decaf, Katrina and Miranda remember inseams, favourite colours and patterns. It's a service that comes at no additional charge.
Whether you like this level of attention or not, it does not come across as insincere. I discussed my fondness for Thom Browne suits and Miranda was able to show me similar pieces at more affordable prices. It's similar to the way people read blogs to find low end options to achieve high end looks. Instead of looking at a faceless website, I got a real in-the-flesh person. It's an old world level of service that has grown less common as American Apparel type models clutter the retail economy.
Enough about service, do they have the goods?
Theodore 1922 is a top to bottom retailer, starting with accessories. David Donahue and Babette Wasserman cufflinks fill a glass showcase at the way back of the long and narrow retail environment. It's a peculiar space to trek to, but Theodore boasts such a variety that even a black-clad G20 protester* stopped to purchase a pair for a loved one (prices for cufflinks vary from $150-$700).
What impressed me most was their access to ETON's variety of wash and hang button up shirts. Ranging from conservative-in-white, to the most delightful plaids, they are an easy buy for most men. I can see anyone from a Bay Streeter to Parkdale hipster picking up a few options ($250 - $295). My personal favourite is a holiday plaid with a contrasting white cutaway collar. Available only during the holidays, but sure to make a festive comeback for 2010.
The brand boasts three fits to suit most body types, including slim (a more euro-fit), contemporary (a little more give) and classic (not shapeless, but hardly form-fitting). Not to mention they carry plenty of french cuffed shirts, for those men who continue to wear cufflinks (not I).
Adding some Canadian content to the fold is Samuelsohn, a suiting manufacturer that offers some of the softest fabrics. I was encouraged to touch the material - I did not appear like I was in the market for a $1,600 suit, but I was treated as though I could be. Thankfully, no Pretty Woman moments to be had. Samuelsohn products range from off the rack pricing ($1,100) to custom tailored pieces ($1,600). Ask to graze the super 140s double-faced jacket with plaid-check lining. It is the way your suit should feel.
What I like about Theodore is that there seems to be a never say never attitude. An on-site tailor can swap the lining, change the buttons and even add colouration detailing with contrast stitching (not to my taste, but it could suit somebody). Even the ETON shirts can be made to measure - just take a look through their on-site look book. Seriously, do it. It's beautiful.
With inventory rotating and an in-house label in the works, Theodore 1922 continues to push forward, away from its alleged darker past. It's a menswear retailer that carries the essentials you require, with practicality in mind. Not to mention, its emphasis on colour is a rare and enjoyable treat - they keep their black stock suiting in the basement. Enter their colour storied environment now, because they are having a summer sale with savings up to 70% off. It's the perfect time to update that old stuffy suit you wear to every formal function. Please, for everyone. Update.
Monday: Closed
Tuesday, Wednesday: 12-7
Thursday: 12-9
Friday: 12-7
Saturday: 10-6
Sunday: 12-5 (call in advance, Sundays operate on a flexible schedule)
Photos by Dennis Marciniak
Discussion
31 Comments
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He tried on a garment, and it was lovely save for the collar being just slightly snug. The owner insisted on having his father move the button for a better try. 2 minutes later it was moved and fit great.
He decided to buy the shirt and off he went. After getting the shirt home he decided it just didn't go with his suit. I went in the next day to return it, in the original package with the receipt. I pulled it from the bag and David the owner said nope, that was altered, final sale. I said, no it wasn't altered at the clients request but rather the button was moved by you at your insisting before he even decided to buy it. what was presented as old fashioned service at the time, turns out is their way of locking in every sale. I asked when the client was told that this "service" pre-sale, would mean it was a final sale? He replied, it's always been our rule, it says so in our return policy. I said, where is this return policy? He said oh, on the receipt. I showed him the receipt which indicates nothing but the store name. It really didn't matter anyway because the point was that as far as the client and his actions were concerned he was not requesting any alterations. If it was an option, he would have taken the shirt as is. He was not given the choice.
The owner's response was if you don't like it, call my lawyer. I left shaken and shocked at the conversation. My boyfriend went back himself to see if he could talk any reason. David the owner told him to call the better business bureau if he's so unhappy.
Old fashioned service apparently does not always get passed down with the store legacy. Buyer beware, the shirt in question was $370.00. I would suggest giving your business to someone else.
Theodore 1922 is the latter.
When I shop for nice clothes, I have a certain expectation in the experience and not just the garments. To me it should feel like a classy experience from when i enter the store straight through to when i leave. In my experience having shopped (and purchased) at Theodore 1922 there were elements of pressure, aggression, and frat boy conversation - but no elements of actual class.
My reccomendation would be to take your money to a place that understands that understands that they aren't selling you a shirt, they are selling you a sense of sophistication to feel while you wear their shirt.
And lucky for us guys who appreciate the finer things in life, Toronto has much to offer by way of excellent tailors.
David was not the owner of Theodore 1922. Yes, he acted like the owner (and made up stories about being a "third generation clothier". In reality no one in David's family has ever owned a men's store.) In actuality he was just a salesman...and an exclusionary one which is too bad for the store. This is no way to treat a customer and I truly apologize for your experience here. He no longer works at Theodore 1922.
I highly recommend Theodore 1922 as one of the best sources in Toronto for high end, high fashion men's wear.
Wow. A third-generation clothier...his own custom suits...impressive!!!
Was it convenient to let the BS fly at the time only to backpedal now? I live close by and was tempted to stop by a few times (usually b/c of some display item) but I am glad I didn't. I'd rather deal with someone who's straight with me. Something's fishy here, sadly.
I also look move svelt than ever, thanks to the fine threads offered there.
I would recommend it to anyone!
Cheaper than a flight to London to do your shopping!
OR
R U still really Up-The-Creek! hahaha
On another note, I noticed a vaguely similar store west of Bathurst on Bloor (close if not in Korean Town) and I could swear I saw this dopey looking guy in too short pants that looked liked that boob David....
Give theodores a second chance! Or a first! Pet the dog! He's friendly!
I laughed and said, "I know, I got it at Winners!"
"You should come to my store and get a new one," he said, handing me a business card.
"Oh, I probably shouldn't get a nice tie. I just ruin them here and I don't wear them much outside of work (because I am a lady!?)"
And then he looked at me like I said that I preferred wearing my underwear on my head. I never did go in to the store, obvs.
Definitely worth a visit.
Unfortunately there are all different types of people in this world and you don't always find out their true colours before some damage is done.
What we really need to focus on here people is that this is a great place where you of course can spend a lot of money, or get an amazing deal, but either way you will have a pleasant experience with all 3 ladies (we can't forget our 4 legged friend Chloe) and you will leave with quality.
Don't snub what you have never experienced and always give someone a second chance!
The current owner, Miranda Black, is lovely. She knows her product, which is good quality without being outrageous, and is NEVER pushy. I've seen her greet several customers entering the store by first name.
The dog, btw, is a girl: Chloe. :)
Wish these unfortunate OLD comments attributed to the former owner wouldn't appear directly under the article.
Very helpful and beautiful staff by the way....
Miranda has been my go-to since moving to Toronto a year ago and I love every item I have purchased from her store. I trust her 100% and she has been the one person who has changed the way I look at and buy clothing.
Thanks Theodore 1922 for all that you do!
Ian