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Fashion Stores

Suitsupply

Posted by Bianca Venerayan / Posted on March 12, 2014

Suitsupply TorontoSuitsupply, a Dutch menswear brand, opened its first Canadian store in Yorkville last month after making waves all over the world. Their success can be attributed to a number of different factors, but the most prominent is their unapologetically youthful spirit - a notion I experienced first-hand when I stepped in expecting a prim and proper suit retailer, and found myself face-to-face with a floor-to-ceiling light box poster of bikini-clad models surrounding a (very) dapper chap.

Suitsupply Toronto"We want men to have fun with what they wear," brand representative Wilson Payamps explained. I guess the geometric wallpaper, brightly coloured furnishings, and R&B background music is meant to reflect that. The product, on the other hand, exemplifies it.

Suitsupply TorontoOne section carries the casualwear - separates that can be added to a wardrobe for extra jazz, or mixed and matched in colour, texture, and pattern for ample excitement. The Havana jacket ($379 - $429) is a relaxed, slim-cut staple, available in a whole slew of pop colours and prints all year 'round. There's also a yellow raincoat ($499), linen crewneck ($99), and a pair of blue jeans created in collaboration with Baldwin ($249) - perfect for the weekend.

Suitsupply TorontoThen there are the suits - walls and walls of them in every boring grey and quirky pinstripe. Though they're made in China, the fabrics are sourced from some of the best mills in Italy and each style is available in regular, long, and short. Plus, the staff is trained at a special "Suit School" in New York and tailors can make any alterations on-site to ensure your ensemble fits like a glove.

Suitsupply TorontoWilson joked that I - with my 5'0 height and petite frame - could have a suit tailored to my size while I fervently eyed a light grey number with a speckled surface ($639). In a couple of months, the possibilities will be endless thanks to a second floor dedicated to bespoke services.

Suitsupply TorontoFinally, goods like ties, socks, sunglasses, shoes and leather bags are scattered throughout the store, truly making it a one-stop shop for every swanky man's needs - swimsuit models not included.

Suitsupply TorontoSuitsupply TorontoPhotos by James C Lee

Discussion

42 Comments

Rafa / March 12, 2014 at 07:12 am
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As someone who makes good money...just recently crossed into 6 figures...I cannot afford (or could afford at a pinch, but would never dream of) paying:

$693 for a suit
$499 for a raincoat
$249 for jeans
etc.

Seriously...who in their right mind pays this much for clothing? I just don't get it.
Edwin / March 12, 2014 at 08:18 am
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"Just" crossing into 6 figures is not good money. This is Toronto not Sarnia. That seems very average to me. At your salary you cannot even afford a house in TO, hardly what I would consider good money!
Reginald replying to a comment from Edwin / March 12, 2014 at 08:58 am
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Here, here. Spoken like a hipster, sir. Unique fine clothing is always worth the price, do you not know? I shall have my youngest chauffeur take me there this afternoon.
Jason / March 12, 2014 at 10:03 am
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I don't really think the prices are that expensive. You pay for what you get. If you want to dress like you are wearing your dad's suit, go to Moores or Sears. if you want to get a more modern cut of suit go to somewhere a little more in tune with the times. For someone who makes 6 figures Rafa $693 is a pretty reasonable price for a suit. Unless you go to International Clothiers or something like that you won't find a suit below 3 or 4 hundred dollars in this city. If you buy a solid suit it will last you 3 or 4 years with regular wear. I still have some of my Hugo Boss suits from 6+ years back that still look 100% completely fine.
Edwin replying to a comment from Reginald / March 12, 2014 at 10:06 am
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Errr, what the heck you talking about? I don't have a shaufer nor am I a hipster. I was just pointing out that 100k is not a lot of money anymore. Especially if you are living in downtown Toroto.

$639 for a suit is nothing. I have several suits that are well over $1500, but I wear a suit every day. I've had suits last me 8 years, I doubt a $250 suit from H&M can do that.

Nick / March 12, 2014 at 10:18 am
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If you make $100,000 and can't afford $700 for a suit, and you don't have a reality show-worthy amount of children, you are likely very bad with finances. $700 for a half-canvassed suit made of quality fabric is pretty reasonable and should last for years. If you don't care about clothes, that's your prerogative, but there's nothing insane about a $700 suit if you wear them with any regularity.
David replying to a comment from Nick / March 12, 2014 at 10:58 am
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Agreed
Reginald's Chauffer replying to a comment from Edwin / March 12, 2014 at 10:59 am
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Must be true. A hipster can at least spell. Reggie was speaking about me. My word but you assume in erroneous directions. A $1500.00 suit can indeed last a decade, but only if you plan to be stodgy with your fashion statement, Edwin.
Zach Swan replying to a comment from Rafa / March 12, 2014 at 11:00 am
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I haven't spent less than $693 on a suit since I was just out of university making $35K/yr. Dude, if you think that is unreasonable you're probably in one of those jobs where you shower after work instead of before work. Nothing wrong with that buy probably doesn't make you the best reviewer of menswear merchants.
eafd` / March 12, 2014 at 11:04 am
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How do you buy a suit under $700? I want to know!!!
Tom / March 12, 2014 at 11:07 am
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What's important here is that Suit Supply is catering to men. Price point should involve quality of manufacture. Quality always has a price. If Suit Supply is delivering excellent options in clothing style, fabric, texture and colour then choose to or choose not to purchase. Their prices are not out of control by any stretch. Fashion for men generally speaking is a bit of a wasteland so we should be happy to see new options bubbling up. Embrace the positives in life. Spring is almost here.
Guy replying to a comment from Rafa / March 12, 2014 at 11:13 am
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Hahaha, what? How are you making six-figures and think $700 for a suit is unreasonable? The fuck are you spending your money on?
B M / March 12, 2014 at 11:55 am
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Bring money!
DowntownGuy / March 12, 2014 at 12:20 pm
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Where do you get suits for less than $700? If you're making over $100k, you're probably working in an office where people will notice that you're wearing Moore's.

I think the rule is a week's salary on a suit is reasonable. So, if you're making $100k, you can afford $1500 suits.
donut / March 12, 2014 at 12:33 pm
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I was really looking forward to the store opening; I had been looking at their website for a year or so prior. I think they're a great example of that middle ground of suit where it's current, fashionable, but not so pricey that you'll worry about it looking weird in 5 years (and I agree with other commenters, if you're buying a suit for less than $500, just know that there is another world, and it needn't even be at Holts).

I went to the store the day after they opened. It was nice to see the stuff in person, as I'd never felt comfortable ordering from them online before. A shirt, sure, but not a suit or jacket - I might buy a suit online from a J Crew or Banana, but that would only be after trying it on at a brick-and-mortar store. I expect that's not atypical for that clothing category. Anyway, the selection of cuts wasn't as broad as that shown on the website, which I found a bit surprising. I would have expected a sample of each cut there (but perhaps not each fabric) - perhaps that's a function of how new the store is.

The service was a bit odd. Took ages to be acknowledged, and then a series of staff helped me - by the end, no less than 4 separate staff had helped me. I was expecting to find at least one suit I would like to buy, but I wound up walking away with a tie and a scarf. That wasn't solely owing to the staff carousel, but it certainly didn't help. The staff were not necessarily poor or incompetent, but when you're buying a suit you need to have your salesman (or saleswoman) with you throughout the process.

I will definitely go back, as I feel like I need to give a brand new store the benefit of the doubt as they teethe, but certainly a mixed experience at my first visit.
MarSo2014 replying to a comment from Rafa / March 12, 2014 at 01:15 pm
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Clearly, you don't appreciate 1) quality fabrics 1) precise tailoring 3) unique design and of course 4)the fact that it is a foreign brand (imported products)...
This is not Moores; any bespoke menswear stores will charge this price for suits - do your research it's not unreasonable. Look at Simon Carter (on Queen) or even Got Style (On Bathurst). My partner and I went to one of these stores last weekend and he got a 400$ suit jacket - it's impeccable designed and made to last. He'll be keeping the suit for years. His male colleagues have noticed the distinct quality and look of the jacket too - again you're not getting a $200 Moores suit here.

Just because you don't feel comfortable paying for quality clothing (do what makes you happy!), doesn't mean the prices are absurd for what is being sold.
MarSo2014 replying to a comment from Rafa / March 12, 2014 at 01:25 pm
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*excuse the typos, I was so absurdly confused by your comment, that I'm not typing clearly.

You must not be working in finance because clearly with a 6-figure salary you should know how to manage your money to buy a good suit.
And you should also know that investing in a quality suit is one of the things that's going to help you stay in that salary bracket... (You must work in Government)
sposo / March 12, 2014 at 01:49 pm
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I lived 3 years in Milan, and all the stuff I saw in that store was 1 - ridiculously non classy 1 - non affordable, at all.
a pair of shoes for 2000 dollars...when in Italy you can pay 700 at the most!
BDB / March 12, 2014 at 01:49 pm
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I have not been to the Toronto location, but the New York Suit Supply has suits starting at $399.
They go up from there in price, but even their least expensive suits are very high quality.

Yes, you can find cheaper suits elsewhere, but at SS you're getting a lot of bang for your buck.
Drew / March 12, 2014 at 01:54 pm
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As another person makiong this "good money" I would say I would not buy a suit for $700. Not because I can't afford it but because I can get cheaper suits made custom for me by my tailor in Thailand (Fabric from Europe). SuitSupply suits are made in China (Fabric from Europe), the craftsmanship is not that great in China compared to Thailand or Italy.

so 700 for a suit I would need altered - No Thanks! All my suits are only made for me.
donut replying to a comment from sposo / March 12, 2014 at 02:24 pm
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Something seems amiss there - if you look at their website, the most expensive pair of shoes is $399 CDN.
In a drunken stupor / March 12, 2014 at 03:19 pm
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Do you have any ill fitting suits or ties with sport team logos on them?
Grampa / March 12, 2014 at 03:25 pm
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Some of these comments are just bizarre.

Firstly, $100k or thereabouts is definitely a good salary in Toronto. Not sure where you people are living, but this is Toronto, not New York or London. Entry to mid-level salaries in the higher paying professions (law, finance, etc.) are generally below or not much north of $100k in this city. Just an objective fact.

Secondly, the fact that someone who earns around $100k might consider $700 to be expensive-ish is not surprising or outrageous. If you make that kind of money and have a house/condo, car, etc. to pay for, you probably don't have $700 in pocket money to buy a suit.

Lastly, $700 is neither particularly cheap nor expensive for a suit, although perhaps a bit much for a Chinese factory made suit. You will find plenty of Chinese factory suits at the Bay in $400-500 range but their fabrics and design probably aren't as nice. $700 is an OK price. You can get a much better suit for around the same price or a little more when Harry Rosen has its sales.
DeceivedByLinkbait / March 12, 2014 at 03:40 pm
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I came here for pimp (newsletter stated "Dutch menswear store does pimp suits & accessories") and I see NOTHING pimping here. "Lamer preppy" is more like it. Really BlogTO? What in the entire linkbait fv*k?!
Jay replying to a comment from Rafa / March 12, 2014 at 05:42 pm
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Ok Rafa.....cannot afford and not willing to pay are two completely different things. $639 for a good quality suit is really not a bad price and is actually quite affordable for someone who has a six figure income.
stevey steverson / March 12, 2014 at 06:34 pm
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Can't believe the original blog didn't mention this, but Suitsupply is known in particular for it's combination of quality and price.

Find me somewhere else you can get a $429 half-canvassed suit, in sharp cuts that are modern but not so trendy that they won't look good in a few years, and made with good fabrics from well-known Italian mills.

Suitsupply suits are far better quality than most of what you will find at the Bay for the same price and much of what Harry's sells for far more. All Boss suits are fused, not canvassed, for example.

Anyways, read the WSJ story that made them famous to learn what's up.

And Rafa, you've got to be kidding right?
Willy / March 12, 2014 at 08:36 pm
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Can't believe that people actually fall for such garbage! These suits are designed to be worn, and then dry clean, and chucked into the trash. Just like Hugo Boss was designed in the late eighties. $1000 back then for good design and throw away quality. Great marketing, lousy product. All you have to do is see them hanging in the picture and notice that they are crap. Try this! Buy one then light a match, and watch the inferno, OR wear it till all the radio active stuff slowly gets into your body and cause some real damage. PLEASE Pass!



alexis / March 12, 2014 at 09:00 pm
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Overpriced Chinese made clothing seriously rafa is right.
Underwhelmed / March 13, 2014 at 12:26 am
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I had first seen Suit Supply's merchandise in GQ magazine last year. I looked them up and was impressed by what I saw. They do an excellent job at branding themselves and style their clothing very well. I visited their location in SoHo, New York and was blown away by everything I saw. The store has 3 floors and they're all packed with suits. The employees were all at least 6'2" and probably direct descendents of Zeus. I hadn't planned to spend any money at the store and so I didn't inspect the clothing too carefully. I was sold though. When the Toronto store opened, I was thrilled. Unfortunately, when I finally got around to checking it out for myself, I was a little disappointed. The store is smaller than I expected at just 1 floor. I had mistakenly assumed that it would take up the entire space of the building it's located in. Upon further inspection of the suits, I started to realize that I had probably been a bit too taken with the general aesthetic that the brand promotes. I'm a stickler for details and I appreciate quality. This might sound like I'm being a bit picky to some people but I found that the buttons on the suits were, to put it frankly, pretty cheap. They look and feel like the lousy plastic they're made of. You can always get them replaced but for the price you're paying for these suits, you shouldn't have to worry about a thing like that.
Justin D / March 13, 2014 at 12:42 am
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I prefer small boutique men's shops around the city. They have fantastic service and a range of prices. $700 isn't expensive for a suit, but if that suit is of poor quality then $700 is a waste of money. I shop at Jerome's Menswear on Yonge Street and they're fantastic. Definitely worth a visit if you haven't been.
Bespoke / March 13, 2014 at 11:18 am
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Why are men still buying suits off the rack? Bespoke tailors is where it is at. For $700, you can get one made to fit you, with the fabric and details you want. Dean Ellis from EllisESQ made one for my husband recently, now hard to do anything but Bespoke.
Not bespoke / March 13, 2014 at 11:30 am
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To start off, the term of "bespoke" is just being thrown around. You can't buy the sleeve of a true Bespoke suit for $700! If someone is buying what they think is a 'bespoke' suit for $700 what they're actually getting Is a 'custom' suit. You're able to play around with details (ie: pockets, vents, cloth, lining, etc) which might lead you to believe that it's bespoke, but it isn't. These custom made, made in China/Thailand/Vietnam suits are fused, poor quality fabric and are quickly produced. I know this because I've been working in this industry for 22 years now and I know all the tricks they play (fabric subs, material subs, etc) . I just want to educate the people reading this as to what's authentic and what's not, and please stop throwing around terms just because that's all the knowledge you have of the menswear industry.
Andrew replying to a comment from Rafa / March 13, 2014 at 02:17 pm
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Because people like the way they dress and don't want to appear as slobs.

And that's not much money for clothing either.
Kalvin / March 13, 2014 at 05:38 pm
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Doesn't look that great. Can anyone recommend a good place in this city to get a suit? I'm fairly new to the city and looking for a good referral...preferably not Moores or Toms Place.
Marmot / March 13, 2014 at 09:35 pm
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Looking forward to checking this place out. Maybe I'll wait until they open up the 2nd floor.

@Kalvin - give Tiger of Sweden and Sydney's a good look
SSisGood / March 17, 2014 at 06:12 pm
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stevey steverson hit the nail on the head. Suitsupply by far gives you the biggest bang for your buck. I've looked at a lot of off-the-rack suits and made-to-measure ones but none of them can match the SS quality at the price point offered. SS fabric and construction at ~$500-700 is a steal. To get a better idea of them, check out WSJ and Businessweek's coverage:

http://online.wsj.com/news/articles/SB10001424052748703385404576258671135584478

http://www.businessweek.com/articles/2013-11-07/suitsupply-affordable-high-end-mens-suits-for-the-impatient-masses
Milano26 / March 22, 2014 at 05:28 am
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suit supply suits are garbage quality compared to kiton atolini brioni but for the masses and people that think they are getting quality because they never experienced/witnessed the best then suit supply is like saville Row to them. My advise would be to manage your money better and save up for a kiton suit. It's the best suit on the market and it will last you years if taken care of. Leave suit supply to the pretenders and be a contender.
donut replying to a comment from Milano26 / March 24, 2014 at 04:59 pm
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"save up for a Kiton suit". Right. Good advice. We should set up a roundtable for you and the guys who think $500 is an outrage.
Trini 911 / May 12, 2014 at 08:18 pm
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I would try Trend Custom Tailors for those asking about a bespoke experience in Toronto. While the price point is higher than SS, you get what you pay for.
My experience at Trend was great and while I can't buy suits there every year (I have a budget), I plan to patronize them in the future.
Adam replying to a comment from David / May 23, 2014 at 03:22 pm
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Couldn't agree more
Adam replying to a comment from Adam / May 23, 2014 at 03:24 pm
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comment was for @stevey steverson
Welcome to the interdumb replying to a comment from donut / June 10, 2014 at 09:56 pm
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Agreed. Probably one the dumbest things I’ve read in a while. Next week’s advice: hold off on that Kia, because you’re buying a Koenigsegg!

I guess the idea of a “target market” is just too much for people to stomach. If you’re a 300-dollar Moore’s suit guy, this isn’t for you. If you occupy the C-suite and everything costs several thousand dollars, this won’t work either. But if you spend a lmoderate amount of money on suits, suit supply gives you some options and decent bang for your buck. Sure, if you really dig I’m sure there are better options, but as a mainstream option at this price point? I don’t think anyone is doing it better.

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