Studio Fitzroy makes dress rental easy. Waltz right into this Dundas West studio without an appointment and snag a dress off the racks for a rental fee starting at $50. Trendy bohemian brands are plentiful here, including For Love and Lemons, Brose, and Elle Zeitoune.
That $50 covers four days and includes dry cleaning, so you can put to rest any fears of returning a stained party dress. Depending on the retail cost of the dress (which ranges from hundreds into the thousands) the rental fee can be up to $100 for four days, or for eight days it starts at $75 and slides up to $125, an economic choice for destination events.
I'd noticed the funky lights and enchanting dress rack in an upper floor window on Dundas West, and even before you step inside this makes you feel like you're about to stop in at a really cool girl's apartment on your way to a party. That's exactly the vibe inside.
Partners Angela Pastor and Julia Buczkowski started pop-up shop Fitzroy BouTIque several years ago, selling accessories like Drake prayer candles ($32) and sparkly cell phone cases along with fun boho clothing brands out of an intimate space. They tested their dress rental concept for months as they were transitioning from pop-up to a more permanent space.
All their dresses have cute little tags on them that read "Borrow Me" in Alice in Wonderland fashion. Each tag is complete with handwritten notes on where the dress is from, size and the cost of rental for four or eight days, even its "personality." For example, this For Love and Lemons saffron maxi dress is from California, "loves romance" and rents for $80 for four days or $105 for eight.
The candles and accessories aren't going anywhere though Fitzroy is moving away from the permanent buy game: you can still get a ton of cute jewellery, shoes and bags like this skeleton clutch for $48.
They've branched out in the candle game too with this crazy luxe candle by Damselfly for $49 with scents of creamy coconut, light musk and white florals that will make you feel like a total girl boss for up to 60 hours of burning time.
Sections are organized roughly by colour story, so if you have a theme or vision in your mind for a special outfit for an exceptional evening, Fitzroy makes it easy to sort through their collection. I know a lot of women that would head straight for the all-black section, but I personally would be headed straight for this rack of pure sparkle.
Fitting rooms are decked out in cozy furry decor, and the main showroom has a huge couch and jungle print wallpaper.
Photos by Hector Vasquez