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Fashion Stores


Posted by Briony / Posted on November 12, 2009

Serpentine TorontoSerpentine ain't your typical Yorkville boutique.

Rock-and-roll is the theme of the shop, which, according to co-owner Paul Mailing, is intended to be a concept store. "We didn't feel that anyone in Toronto was really doing that," said Mailing. "We don't want to just follow trends, but instead stick to the concept."

The concept? Think rockstars, motorcycles, heavy silver rings, leather, Japanese, Scandanavian, and, says the cuddly Mailing affectionately, "vampire-goth."

"No bright colours!" he laughs.

Serpentine TorontoThe store carries mostly men's items, but a lot of women's pieces as well. Mailing and his no-nonsense co-owner Stephen George have made a point of bringing a lot of exclusives to the city, including New York's big-time rock-jeweller Lazaro and up-and-coming jewelry line Luke Satoru.

Serpentine TorontoThose looking for a unique motorcycle boot can look to Wolverine, while knitwear gets a homey feel courtesy of S.N.S. Herning, Denmark's oldest knitting company.

Serpentine TorontoOther hard-to-find lines to keep an eye out for include the Japanese label Diet Butcher Slim Skin, Damir Doma, DRKSHDW by Rick Owens, and Guidi boots out of Italy. (The ever-stylish Designers Remix Collection is also in abundance here.)

Serpentine TorontoThe store has plenty of covetables for those looking to toughen up their look, or complete a rock-semble. You can throw a wrinkled leather car coat by Tuesday Night Band Practice ($900) on top of a slouchy Alexander Yamaguchi tee ($75) and crisp 3Sixteen denim ($200), for instance.

Serpentine TorontoI myself would've loved to slip into Andrew Harmon's wickedly high-fashion dhoti pants with the suspenders and strangely curved legs ($465) over a long Naked tank ($135) or Passarella Death Squad ($125) tee emblazoned with a naked chick.

Top it off with a Mirage leather bomber ($785) and you are ready to rock.

Yorkville won't know what hit it.

Serpentine TorontoSerpentine Toronto

Photos by Dennis Marciniak.



hbr / November 12, 2009 at 02:17 pm
combat boots aren't rock.they're skinheady and grunge
Patrick / November 12, 2009 at 05:00 pm
"The concept? Think rockstars, motorcycles, heavy silver rings, leather, Japanese, Scandanavian, and, says the cuddly Mailing affectionately, "vampire-goth."

"No bright colours!"

Are you kidding me? Vampire-goth? No bright colours? Did you see the lame t-shirts pictured above? Are those Ed Hardy?

This is all we need - another men's shop. BEH.
Christopher / November 12, 2009 at 05:04 pm
too fucking expensive, i prefer TnT.
Chantelle / November 12, 2009 at 05:35 pm
I absolutely love this concept!
meh / November 12, 2009 at 06:22 pm
"We didn't feel that anyone in Toronto was really doing that"

more mediocrity, welcome!
mock n roll / November 12, 2009 at 08:07 pm
Holy wow! Rock n roll in a can!
daniela / November 14, 2009 at 09:05 am
The store looks beautiful. If anyone knows Steve they know how elevated his sense of style is. I'm sure everything in the store is fantastic . Congrats boys
Wayne / November 16, 2009 at 12:52 am
Thanks for bringing DBSS and guidi to the t dot... gotta visit sometime, didnt even know you guys opened.
Wayne / November 16, 2009 at 01:09 am
oh and did Patrick just compare this shit to ed hardy? clearly these chumps have no taste in good clothes.
Dominguez / November 17, 2009 at 11:59 am
"Ed Hardy"???
It's people like Patrick that make Toronto the worst dressed city in Canada.

Congrats on Damir...
Derek / December 18, 2009 at 08:54 pm
Great job Boys! The store looks slick. The lines are fresh. Montrealers now have a reason to shop in T.O!
d / January 27, 2010 at 11:54 am
they have a wider selection of damir doma than sydney's.
one of select few stores that offer more forward items for men in Toronto.
although i'd skip on the tattoo style graphic tee's.
; / January 31, 2010 at 09:26 pm
I think it's a store to lookout for...especially with Damir Doma, Rick Owens, and Diet Butcher
play it forward / October 26, 2010 at 07:39 pm
Save yourself a bad time.

Met one of the owners and he was a bit of a pretentious wanker. Went on a 5 minute rant instead of answering a yes/no question about a discount.

Decent products, shit-eating service.

That's the honest truth; I hope the owner knows that I didn't go out looking to be berated.

Try DUE WEST and NEXT DOOR for more selection. 431 Queen St. W. 416-593-6267
No Shame / May 20, 2011 at 12:23 pm
Amazing store, by far the most fashion forward mens store in Toronto. I've heard about the store but never got the chance to go in until a week ago. The owner's were beyond nice and helpful explaining everything about the store and concept.

Due West and Next Door are nothing compared to Serpentine, you can't even compare the two, they cater to a different market.

ron portugaise / June 29, 2011 at 10:10 am
hey paul!!!! hope all is well and wishing you much sucess. all the best
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P / June 9, 2012 at 04:33 pm
I don't see what all the hate is about. Either the store has changed a lot since 2009, or most of the commenters in 2009 had no idea what they were talking about. Serpentine is one of the few shops (only shop?) in Toronto that hold lines like Boris Bidjan Saberi, Diet Butcher and Guidi. It is expensive, but you won't find those brands at TNT or the other shops mentioned above. If you like that genre of clothing, there's them, there's Sydney's that has a similar aesthetic (but pricier brands; m.a+; attachment; luc), and that's about it.
Maximo / February 4, 2013 at 03:44 am
We are a group of volunteers and opening a new scheme in our community.
Your web site provided us with valuable info to work on. You've done a formidable job and our whole community will be thankful to you.
b / January 26, 2014 at 03:55 pm
Not quite sure what some previous commentators were referring to, but I've received nothing but exemplary service every time I've set foot in the store. You have to understand, Serpentine is a boutique; it's obviously going to carry a wiff of exclusivity.

I've found, while the staff sometime keep to themselves, they have ALWAYS been open to help and assist with any inquiries I have, especially when asking about developing an avant garde-y style of dress, a la the brands they carry (Rick), and they are especially knowledgable about their brands. The place is an obvious labour of love. Even if it doesn't love you.

Much respect, Paul/Steve!
b / January 26, 2014 at 03:56 pm
Also this article is a tad outdated, it's now on Cumberland Street. Maybe it's time for an update, blogTO?

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