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Fashion Stores

Parade

Posted by Staff / Posted on October 21, 2007

Parade DanforthParade, on the Danforth between Broadview and Chester, has a great selection of women's clothing.

Discussion

91 Comments

Bad Service / March 16, 2009 at 02:01 am
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So I went to this so called store with 'great selection of womens clothing." Disappointed to say that I didnt get a chance to view their merchandise because as soon as I took one item off the rack the owner decided to inform me that I cant try it on.....

On the window they have in bold letters that there having a sale up to 70% off...so I thought wow, thats great, anything with a good price is worth while in suffering economy....

So I went in, saw an adorable dress that was reduced from $175 to $85. I thought thats a pretty good deal so i took it off the wrack. Right than the owner comes up to me and goes, you cant try that on, anything thats on sale in my store cannot be tried on ( while shes saying that shes looking at me up and down)...with a very insulting look on her face.

Now I know ive put on a few founds in the winter but I never considered myself over-weight, and given my income Ive considered myself above average than most people my age, and considering what I was wearing I feel like im pretty high up in fashion so what could it have been? Her tone of voice, her eyes gazing at me up and down, people standing around me looking at me...made me feel mortified. I have seen bad service, but this, this was extremely insulting service.

I have than told as many people I can about my experience at Parade and I am confident that I have already convinced 8 of their regular shoppers to no longer shop from there.

Its amazing how good service can flourish your business :) so if the owner of Parade is reading this....CHEERS to business lost! Any....many more to lose...
S. Brady / April 1, 2009 at 07:15 pm
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Hey ... I just stumbled upon your posting ... I had a similar experience there today ... I'm telling people not to shop there too ...

(For the morons at the store who read this ... it was originally posted somewhere else and was not intended for this page)


A friend and I went into a store on the Danforth today--Parade I think it’s called but you probably haven’t heard of it so the name isn’t important.
There was a sale rack in the very front begging people to come in from the street and select from their $20 merchandise. On the front of the sale rack was a tacky florescent pink loose-leaf sign and scribed in Sharpie was “Sorry, no try-ons.”
So if I understood correctly they wanted me to just hand over $20 for something that may or may not be useless to me.
My friend inquired. “You really can’t try them on?”
The sales girl replied with a matter of fact and snotty high pitched “No.” There was no further explanation, no attempt at customer service. Just “no.”
My friend asked (as I’m sure anyone would) “Why not?”
Now the retail clerk unleashed her best attempt at a valley girl accent. Still holding strong in high pitched and snotty but now with a touch of flake, “because they’re marked down to $20 from like a hundred.”
We tried to find some trace of logic lingering among her words. Nothing.
“The idea is just to grab and go.” Fraught with pretention.
Still looking for logic. Still no luck. It wasn’t a busy time of day and it’s not a busy store ... my friend and I were the only people there.
Can anyone explain to me when the rules of retail changed so that the right of the customer to try on an item is a function of the item’s cost? Does this seem ridiculous to anyone else?
Why should I donate a 20 dollar bill to this store? If I was going to donate it to anyone I would donate it to the guy sitting outside the Parade on the sidewalk begging for food.

Just another bunch of nobodys trying to copy somebody’s image and pretend they’re somebody too.

Strange Owner / April 7, 2009 at 09:53 pm
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According to surrounding stores the owner of the store is nuts and tries to portray a high class british imagine. Appartently her store use to be on Queen street and her service was so terrible that she lost business so she moved to danforth. I was also told by a few of the surrounding stores that she once kicked out her customers because she said shes closing the store for lunch- this was in the middle of their shopping.

To the store owner- most stores have already gotten rid of their old stock because they gave the customers the opportunity to "TRY" them on ( p.s people buy things that FIT)....but than theres your store, full of old stock because you wont let customers try them on....so stupid that its not mind-blowing

Why dont you just have your snotty staff stand outside and hold a box saying please throw $20 in this.

I have also written to many different fashion mags, cityline, and newpapers about this unheardof service. I know nothing will get published but when it comes to doing work with certain retail stores im sure they will stay far farrrr faaaaarrrrrrr away from yours. Maybe they might stop by at throw $20 at you???????
me / May 7, 2009 at 02:56 pm
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wow - I was in yesterday and had a very similar experience from the owner. so snarky, rude and pushy. did NOT buy anything there.
me too! replying to a comment from me / June 10, 2009 at 11:12 pm
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I remember this store from when it was on Queen st. Sounds like nothing has changed, the owner and staff are not helpful and make you feel like crap. Thanks for posting your comments ladies, it makes me feel better that others were having similar experiences with the snotty staff and it's certainly not us, it's them.
wow... / June 16, 2009 at 06:43 am
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i'm just glad to say, i found this out, they have an add on craigslist...from what you ladies have said, i certainly don't want to work there! i have self esteem, i don't need to make other people feel like dirt. dodged a bullet there!
Diane / June 19, 2009 at 09:41 am
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I am a frequent customer of Parade and I have to disagree with all of you. I have had a great experience shopping there everytime and I even stopped going to other stores. I went there last night to see if what you were saying was true. I didnt dress up, as I walked my dogs a good hour, anyways, I was treated well and asked if I could try on the sale items. The women looked at me like I was crazy and said of course. Anyways, my point is, dont believe everything you read, Experience things for yourself.
Julia / June 25, 2009 at 04:09 pm
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I have shopped at Parade several times and I've never had a problem. The staff has always been professional and polite (never heard a valley girl accent…) and I love the styles they carry! I guess it's true - everyone's entitled to their own opinion, but I suggest you go to Parade and experience it for yourself.
Krystyna Roberts replying to a comment from Bad Service / July 3, 2009 at 01:59 pm
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Hey, it's not just you. This woman is deranged, and rude and I don't know how she's survived in retail this long. She comes across very impatient, and I agree with all the 'snooty' comments. Maybe some of you have gotten her on a good day, but honestly, I don't know how she manages to keep her customers.

As for the posting from Diane......who had been told she CAN try on sale items....these probably weren't the 'fire' sale items that the others are referring to above....the ones that were mareked down to $20 and were on the sidewalk.
Susan / July 6, 2009 at 03:55 pm
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I just bought something there last week but it was a hellish experience and I was very uncomfortable the whole time. That older woman (the owner???) is crazy. She shrieked for 15 minutes on the phone about her or someone else's schedule, and was very bossy about what I could and could not try on. Her manner is very uptight and unwelcoming. The other staff seemed normal and nice. I wonder how long they will last! Appalling.
BC / July 30, 2009 at 04:27 pm
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Just to be fair, I had both good and bad experiences. They add me to their guest list and will phone when there'e a sale. But the owner is crazy; I was looking at some dresses and she told me I couldnt wear it cause it's a small. ( btw I am size 4 !! )
I insist I can fit the dress and she continued to argue it wont fit me!!! Does she want business at all?
Gigi / August 12, 2009 at 10:06 pm
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I REMEMBER THIS WOMAN! From her store in the west end. OH my god, I was reading the reviews and thinking, man, that sounds like that lady who I used to buy cool dresses from, but finally gave up because she was soooo awful! I could handle her, but really, did I need the agro?
I remember telling her: I don't care if this skirt is marked down to $10. If it's going to be making my butt look fat, it's worth zero.
laura / September 3, 2009 at 12:41 am
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Wow, I googled the store from reading a job posting and...holy shit.

I'm glad I found this.
Hanna / September 23, 2009 at 07:29 pm
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Soooo happy I found this, I was suppose to go there for an interview on friday but yuck, never.
Mable / September 29, 2009 at 05:21 pm
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The owner is a bit eccentric and yes she was on the phone the whole time complaining, arguing, socializing. However, if you can go with it, you can try lots of clothes and their stuff is nice and reasonable. I love the dresses I have bought from there. I did note that she took a liking to me so my shopping experience was wacky but fun.
Susan / October 9, 2009 at 10:28 am
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The owner is a little pushy and aggressive but I have never had a problem. I have bought several items there, some on sale and some not (I have tried them all on). The staff has always been very helpful and friendly. The only staff member that is aggressive is the owner. I simply said no to her suggestions and she seemed to back off a bit. I like this store and will continue to shop there. I suggest you try for yourself.
usedtowork / October 16, 2009 at 08:29 pm
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I used to work there and trust me all these comments are 1000% true.
featherless crow / October 17, 2009 at 11:41 pm
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Been in the store a few times and WOW. The owner shrieks like a featherless crow!! All the negative comments posted on here are so true, she really seems to be the worst human being on the face of the earth. I am really surprized that she is still in business. She probably has a rich husband that is paying for the store to get her out of the house or she is using her divorce settlement to keep her crap store afloat. I not only saw her being rude to customers, but she was downright abusive to her staff. She is going to end up with a lawsuit someday for sure! IN MY OPINION, DON'T WASTE YOUR TIME GOING TO THIS STORE OR GO FOR A LAUGH AND DEMAND TO TRY ON THE UGLY SALE ITEMS!!! LOL!!
worked for a week / November 16, 2009 at 01:26 pm
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I found this job on craigs list and let me just say I only lasted a few days. The owners true colours came out I cant even believe she has a store let alone people even shop there. Shes so pushy and wanted me to be like that shes out right rude and the way she treated her customers made me sick she`ll only let you try her clothes on if she thinks your thin enofe to fit. She would say nasty comments after people left if they did`nt spend enofe money I wish I had of found this posting before I even tryed to work for her. She is a crazy crazy women with ugly cheap over prized clothes. Dont even waste your time trying to work or shop there unless your size 00 and you want to be harassed.
Jams / November 27, 2009 at 08:40 pm
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I love this store! I can see how the owner can be viewed as pushy but I think it's because she likes to be involved in helping to style her customers--after all, she is the one who picks out the merchandise. While I find her quite entertaining, I can completely see how those with passive or introverted personalities might be intimidated.
Just laugh and shrug it off...don't waste your time judging. The clothes are fantastic and the prices are even better. In fact, I just received a very polite phone call yesterday informing me about the sales this weekend and I plan to stop in for a shop!
cheers.
danforth shopper / November 29, 2009 at 11:02 am
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I love this store too! The owner is very eccentric, but I chalk it up to her British, more straightforward approach. I am a size 8-10 and she has never made me feel "too fat" to shop in her store. She will warn me away from something that is sized small or cut wrong for my curvy body type but I appreciate that as trying that on wastes my time and WILL make me feel fat. She is great for helping to accessorize. She is a bit pushy, no doubt, but again if you just tell her you've got enough she backs off. For me it's a way better and more engaging shopping experience than going to some place like Club Monaco where the 19 year old sales girl will just stare at you completely disinterested and getting an honest opinion about what looks good on you will never happen. (All this being said, as a shopper I enjoy it but I can understand from postings of people who've worked there - I think she would be a nightmare boss!)
N / November 30, 2009 at 02:53 am
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I recently purchased a pricey jacket from this store which fell apart in 3 weeks--i went back to the store with a receipt asking for a refund--i was offered a credit note for a jacket that literally fell apart--the seams were busting and the zipper busted after 3 weeks of wear --I had paid a decent price for it as well--I was yelled at, she threatened to call the police to remove me from her store for demanding a refund instead of an exchange
this woman is a nightmare--seriously deranged and troubled--she behaved like a child--i have no idea how she manages to maintain her clientele
I would encourage anyone to avoid shopping there--the clothes are nice but god forbid something goes wrong--you will be treated like dirt
BatsInTheBelfry / November 30, 2009 at 05:19 am
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I knew there had to be a forum for ppl venting about this woman. I can tell you from experience that she has been playing out this lunacy for many, many years now. I have seen her move into 2 different shops on Queen, and now to my horror I find she's doling out her bizarre version of business on the Danforth. Many years ago my bf bought me a beautiful coat at Parade, for $350, at Christmas. It didn't fit me well, so I exchanged the coat for a Comrags that was roughly $50 cheaper. I could not have a refund for the difference, only a store credit that had an expiry date. When I asked for an extension she informed me that I had to choose something from the old stock, and no, I could not have an extension. There really wasn't anything I liked at that time. I thought it unfair that I should forfeit my $50. After much haggling, and theatrics ("I'm going to call the police and tell them how you've been molesting me!")she grudgingly wrote me a cheque, (after she deducted GST from it(??)). FYI she tells everyone she's going to call the cops, don't be intimidated. This woman is an absolute BULLY. I went to her branch to cash the cheque and was told it was made of rubber. I had to go back to the store yet again, and fight for my money. At that point I was fed up with her bullshit. She was dishonest and forced me to jump through her hoops, which got me nowhere. What a waste of my time and energy. On our last visit to the store, I told her I wanted my money back in cash. We resorted to telling her that we would then take whatever merch we wanted from the store, and we wanted her to call the police. She then started to count out my money. Don't back down if she tells you "no". She does this to everyone. Imagine how awful I felt today when my friend told me her $170 jacket was falling apart after only 2weeks. She bought it at a store on the Danforth called Parade! 0_0 Omg, I can't believe she's STILL in business and ripping ppl off in another part of town! My friend didn't get her money back. After insulting her parents (!!) she agreed to a replacement of the very same jacket, and told my friend to never come back again, (obviously foreseeing that the replacement would last 2 wks at best). This woman is obviously unzipped and unstable. For those of you who naively think her eccentricities are cute and amusing, try returning something. I would love to hear the story of how you laughed it off. And for the others that think it came down to being too passive.. well, all I can say to that is you haven't met me, and you're making a lot of assumptions. Long story short, Buyer Beware, this woman is literally a loon. If you shop there you do so at your own peril. I can vouchsafe for the experiences being shared here. It is a scene that has played out in her shop numerous times. Sure, she seemed astonished when you asked about trying on ... don't kid yourself, she reads this blog too. And to her I say, get some anger management, and a LOT of therapy for your children's sake. The way you speak to them is unbalanced, to put it politely... They deserve nothing less than an intervention. Hopefully this will serve as one to your potential customers. Good luck with your shit attitude... one day you're going to piss off the wrong person.
C / December 1, 2009 at 10:05 am
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I went into this store to look for a dress with much trepidation given the reviews on this site. Particularly since I would have a baby in a stroller with me.

The owner was very welcoming, fawned over my son and even assigned one of her salespeople to entertain him while I tried on about ten dresses.

Would definitely recommend this place!
IM / December 1, 2009 at 10:24 pm
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I actually exchanged something there this week, no problem and no questions asked (and yes, dealing with the owner). I know that she has a no refund policy and exchange within only 7 days, but that is pretty standard among small, independent boutiques. I have shopped at her store on Queen West and now Danforth for about 5 years now, and never any problems!
crystal / December 4, 2009 at 03:28 pm
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I go to Parade quite frequently. Sometimes I buy, sometimes I don't. No problem either way. I can find cool clothes there that aren't in every store in town. The owner likes to be personally involved in selecting the clothes in the store and sometimes offers fashion advice to her customers. I think the dissatisfied customers above have become too used to mass-market clothes in mass-market stores staffed by stick figures who don't care whether they're selling saucepans or handbags.
Parade / December 22, 2009 at 03:44 am
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Dear customers, past, loyal and ones we have yet to meet:

Recently this forum has become a platform for little more than negativity, hearsay and worst of all, outright lies.

Though Parade is a fashion boutique, little has been said about its ability to provide women with amazing clothes at affordable prices. Instead, people have utilized this blog to criticize and insult everything but the clothes that fill Parade's racks.

For more than three decades, Parade has served generations of discerning shoppers. The store has changed and grown alongside Toronto's façade, relocating from Kensington Market when Queen West's up-and-coming strip beckoned and again relocating to the Danforth when Queen West swallowed commercialism and left little room for small, independent boutiques.

The Danforth boutique has been a blessing; it has become Parade's home and has been privy to wonderful customers who enjoy Parade's dedication to style. Our mandate has always been to assist and serve our clients during their shopping experience.

Not every situation can be judged without all of the facts. For example, Parade has a policy that allows customers to exchange regular-priced merchandise within seven days. Like most boutiques and major retail outlets, Parade does not accept merchandise that has been previously worn and/or damaged. Many consumers will accept this rule at major retail outlets, however when it comes to boutiques certain consumers feel their rights far exceed the rules that have been put in place to protect the retailer as well as the consumer.

We hope that people come to Parade for their own, personal experience and not rely on negative comments when choosing where to shop and what to expect.

We are dedicated to assisting you in the search for the style that works for you.

Parade
person / January 7, 2010 at 08:43 pm
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your crazyyyyy!!! why have you been on craigslist for months ? trying to find someone to work for you no one can handle it cause your mean...mean mean person its sad the lack of a happy life you must have spending your days cold and alone you get what you give and its probley her righting the good comments on here lets get real !!!!
Shenanigans / January 20, 2010 at 10:58 am
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Yes, there are outright lies posted here. And they are all under the heading PARADE, written by the owner herself. People please use your common sense ... negative comments have been posted here out of sheer frustration. We have shared our horrible experiences to help prevent you from being the next sitting duck. This pernicious woman exploits your good nature, and fleeces you out of your hard earned money. The larger clothing shops also state that their merch must be returned unworn, within a reasonable period. But the massive difference is that stores like the Gap will stand behind their products, even months later. Normal shops big and small will not turn you away if their clothes are faulty, or coming apart at the seams. They will accept responsibility for their products, and will usually rectify it on the spot. They understand that repeat customers are the bread & butter of any company. And that word-of-mouth is the most valued form of advertising. That's basic business acumen. And I'm pretty confident that Torontonians are savvy enough to know the difference between an independent shop, and a mass marketed clothing line. However relevant that is, I'm not sure anyhow. But all good merchants know the axiom of 'the customer is always right'. And most will do whatever they can to practice it. I'm sure most ppl that have written positive things about Parade are being genuine, they are the lucky few who have had painless transactions. I think ppl can find a lot more productive, if not more interesting ways to spend their internet time, than making up bogus stories and defaming hardworking shop-keepers. These guys are trying to earn an honest buck. I maintain that all these postings are true... whether positive or negative. I can honestly tell you that these unfortunate things happen to many of her customers. Hopefully she will try to be more professional while these appalling write-ups continue to be told. For the ppl who naively believe that these things are not true ... I hope it for your sakes. No body likes "I told you so" .. and you have ALL been warned.

S / March 21, 2010 at 08:00 pm
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Oh my God I have had so many bad experiences in this store!
The owner is so rude and pushy!
I went in there with my mom, because she was looking for some business pants and the woman did in fact let us try some things on, but after we decided we didn't want to buy them she almost blocked us from leaving her store! She insisted we had to buy them and scowled at us after we walked out.
Don't shop there, it's over priced and the owner is such a freak!
random shopper / March 31, 2010 at 02:50 pm
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I have had some good experiences at both the old Queen and the Danforth locations, and some bad ones - my favourite was when I was told a dress didn't fit me right because my boobs were too small ...
Ongoing Shopper / May 3, 2010 at 04:25 pm
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One can tell the age and maturity levels of some of the posters here. I have been a shopper of this establishment for quite some time and yes, like any place, it has good days and bad days. To express some of the downright offesive comments here only emphasizes how difficult it must be for shop owners to deal with such people on a daily basis and keep their cool. Look into the mirror and vow to grow up and become a better individual. The world will thank you.

Parade, you have beautiful and unique clothing.
FormerEmployee / May 14, 2010 at 11:48 am
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She is verbally and emotionally abusive. I worked for her for a few months and I can say all these comments and stories are 100000000 percent accurate! I hope she does piss off the wrong person one day, in hopes of her having a taste of her own medicine.
she's toxic / May 27, 2010 at 08:42 pm
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Revisiting my encounter in this store brings me back to an infuriating lament. I had two negative experiences on my recent, first and only visit to Parade on the Danforth. I chose two dresses to try, in a size 4. As a woman, I know my body, and I know what size, and type of cut will fit. When I handed the items to the employee working, the owner barked at her to bring a size 6 and an 8 for me to also try; that I would most likely need either. Fine.

As I was trying on the dresses; of which the size 4 fit perfectly (HAHA), a young girl had come into the store asking to look at dresses for a friend's wedding. The owner gave her a number of dresses to try. All of the dresses were too large, and the only remark made by the owner was that "you need to eat more...nothing in this store will look good on you unless you eat more". This young girl was extremely thin, and who knows, may have had some issues around eating. Nevertheless, think of the emotional damage the owner's comments must have caused this innocent customer.

I was so jarred, that my conscience would not allow me to purchase anything in the store. The young girl departed before I was even out of the fitting room, and each time I think about the incident, I deeply regret not raking the owner over the coals for her cruel and ignorant words. What audacity to expose one's vulnerability in such a fashion! I was disheartened and disgusted. This woman should be in a data-entry cubicle, and not in customer service. Nice clothes yes, but not worth the toxic encounter.
A / June 7, 2010 at 06:55 pm
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Saw their Craigslist ad and emailed a resume but you can sure as heck count on me not answering if they call me for an interview now.

It's funny that the "Parade" response claimed the following:
"Though Parade is a fashion boutique, little has been said about its ability to provide women with amazing clothes at affordable prices. Instead, people have utilized this blog to criticize and insult everything but the clothes that fill Parade's racks."

I read all the comments and actually the majority of the posters DO mention the poorly made clothes and how they fall apart at the seams IN ADDITION TO the horrible service.

Also, the whole point of this site is to serve the public as an open forum in reviewing establishments within the city. If you can't handle the bad reviews the solution is pretty simple. Improve your service.
caroline / July 7, 2010 at 12:04 pm
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o god! im so glad and relieved i read all the reviews about this woman, because i have an interview today with her at 2.30, haha i dont think ill be going to it now some how! ive worked for my fair share of cookoos in my time, well no thanks i dont think so darling,and she seemed all nice on the phone earlier, she practically gave me the job there and then over the phone! now i know why. thank god i read the comments,saves me a useless journey and a lot of heartache, tanks to everyone for the heads up! from an honest irish girl just trying to find a decent job.
tanya replying to a comment from Ongoing Shopper / July 7, 2010 at 12:07 pm
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I've never been to this store, although I've driven by it, and had planned to. But based on the comments here, I certainly have no plans to shop here. Someone made the comment that the store "has good days, and bad days" ... this is retail, and in the business of customer service - there should be no "bad" days. What happened to customer service, and treating the customer with respect? After all, the customer is who keeps this store in business. Sounds like the owner hasn't learned the cardinal rule of doing business - good luck! In this economy, I think this store's days are numbered.
FORMER EMPLOYEE / July 7, 2010 at 06:45 pm
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Hey ladies,
I'm just writing to let everyone know that I used to work at at Parade. I loved it! (I left because I am spending the summer else where)I actually read this BLOG before going in for my first shift and I decided to see how it went anyways, I really enjoyed my time there.

Parade has a great client base who shop at the store regularly and unique clothing! Also there are a few other former employees who drop by on a regular basis to visit the owner. I find the Owner of Parade to be very passionate about the clothing and like the others said really likes to be involved in finding the customer the perfect piece. As a Boss, she is sweet and hilarious to be around, so long as you are doing your job correctly.

I would urge anyone applying for the position to go in and FIND OUT FOR YOURSELF because my experience at this shop was really rewarding, I learnt alot and became a better sales person.
Employee of Parade / July 11, 2010 at 08:29 am
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I currently work for Parade.After reading this blog I still went in for an interview and decided to take the job.
I can only say in reply to all the negative bloggers out there that the owner is decent, kind and hard-working.
I love working for her and as someone who has been in the fashion industry for years can appreciate the unique and stylish clothing in her store.

We have customers who have been shopping at Parade for years and appreciate the individual styling and fitting service we offer.I have worked with Sonya for 8 months now and can honestly say that I don't see what you are talking about when you mention the way she treats staff or customers.

Our shoppers have the choice to take advantage of the personalized shopping experience we offer or to "just browse on their own"

The clothes are really unique and Sonya has a good eye with putting the whole look together.The prices are good and in the time I have worked there I have not had one return of merchandise that has "Fallen apart at the seams"

Parade is unique and I think something has to be said for a women who has supported herself[ no, she is not living off any supposed divorce settlement neither is their a husband who wants her out the house-I mean, really!!!]and thrived for 35 years in an industry that is truly suffering in an economy such as ours is today.




Laura / July 12, 2010 at 03:59 pm
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Just went to this store today....and it fabulous...
The selection of clothing is great.....amazing dresses and necessary wardrobe pieces. Great selection of too.
I am reading the other posts and I think it's really mean spirited. We should support our small local merchants
Addy / July 25, 2010 at 10:03 pm
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Oh my! I am also a former employee from my University days. I worked in the Queen St. store. Sonya is a handful! Her clothes are unique, and if you can just grit your teeth and bear it, you can find some fun finds. She's a kook though! Wouldn't hire me unless our astrological signs were compatible.

Lee / August 12, 2010 at 09:58 pm
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Beautiful clothes.
Unique styles / one of a kind finds.
Wonderful attentive customer service.
Good quality clothing that I have been wearing for several years.
I absolutely recommend this quaint shop to everyone!
Rosey / September 15, 2010 at 11:43 pm
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I recently finished a stint working at this store and honestly i had a fantastic time. the clothes were fabulous, the owner very sweet and knowledgable, and i feel as though i am walking way with a pricelss experience, and one that i'm truly greatful.
Not Buying / October 8, 2010 at 04:12 pm
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Positive propaganda is rather entertaining.

I agree with the poster who said there are no bad days in retail. I'll even raise her by saying there no bad days in business. You can't bring your emotional and mental health baggage to work everyday. I'm sure she wouldn't tolerate that behaviour from her staff.

Based on the sometimes decent stock she has carried over the years ... One has to wonder how successful this store could be, if Sonya just stayed home.

NYM replying to a comment from Not Buying / October 20, 2010 at 10:57 pm
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Why are positive comments automatically deemed propaganda?
Lady Byng / October 23, 2010 at 10:28 am
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I am not a shopper, by any stretch of the imagination, but I shopped at Parade when the store was on Queen. I was disappointed when the shop disappeared and delighted to discover Parade is in fact still operating on the Danforth. Regardless of the owners attitude, she was always great at finding things quickly and which looked good on me; happily, I did not have to shift through the racks. I found staff did have the talent to dress me as well as the owner.

I will be making the trek to the Danforth specifically for the store and I hope the owner is working. Oh, by the way, I did buy items on sale I wasn't allowed to try on and they were fine...
NYM / October 29, 2010 at 11:14 am
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A friend told me about Parade, so even after reading the below reviews I went down there and found my friend was right. Nice clothes you don't see evrywhere, service was fine, no attitude. Place has been open for 20+ years apparently so guess they can't be so terrible.
lpg / November 25, 2010 at 10:23 pm
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note: anystore where they treat me poorly will not get my money (example: Merry Go Round on Bloor West)HOWEVER....I stumbled upon this store by accident and absolutley love the merchandise. In Toronto where the fashion is so cookie-cutter I welcome the european style clothing. The sales people were great and we had a great time trying clothes on, helping others choose. The environment was fun and respectful. The owner was very helpful and i appreciated her honest opinion. All in all it was a great experience. The clothes are a bit pricey but well worth it. I have a fashion background so I'm sure it helped. sizes are a bit small but thats European fit unfortunately.
I will definitely go back!
LB replying to a comment from N / November 27, 2010 at 02:57 pm
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I feel for you. She threatened me as well when she sold me defective clothing. Horrible Bi**h.
LB replying to a comment from N / November 27, 2010 at 02:58 pm
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Horrible, crazy, owner. Avoid at all costs!!! She is demented. Who would buy clothes without trying it on.
LB replying to a comment from lpg / November 27, 2010 at 03:00 pm
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Girl, there are a lots of great funky stores with nice people running them. Don't support this whack job - she mistreats the clients and her own staff.
Parade replying to a comment from LB / December 3, 2010 at 06:16 pm
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CORRECTING MISINFORMATION:

There is no policy in our store that prevents anyone from trying on clothes, Our clients are welcome to try whatever pleases them.

- From The staff at Parade
Bridgette / December 14, 2010 at 06:15 pm
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I went to Parade the other day, to get a dress for a wedding. They have really great stuff there, unique too...I wouldn't be worried about showing up in the same dress as someone else! The young blonde girl that works there was really nice, and she even brought over another dress without me even asking..and it looked great! Unfortunately, the owner totally took over...and really ruined my experience. The nice girl was already taking a smaller sized dress out of the window display for me, and she was yelling at her to get a smaller size for me. I just found her to be very rude to her staff, and she basically dismissed her so she could assist me..when I much prefered the young girl. She was very pushy, and rude and I really needed a smaller size in the dress and she told me to call her later to remind her to check b/c she was very busy. I overheard that they were trying to get all of their new merch out before the after dinner rush, so I guess they were to busy to actually assist me properly. Anyway, she completly lost interest in me when I said I thought the dress was too big, told me to try Holt Renfrew..then just ignored me. I felt like she thought doing me a favour, and I was lucky to have tried on one of her dresses....I've worked in customer service a long time and this is no way to make your customers feel. I really loved the dress, but I'm trying to find it at Holts, or Want boutique b/c I realy hate to support someone like this. I talked to my friend at work and she had a similar experience. I was thinking about trying to find out when the owner is not there, so I could enjoy the service from one of the young ladies and not have to miss out on the great clothes...I don't know if it's worth it.
Kiki / January 6, 2011 at 12:14 am
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Really glad I googled this store before applying for a job. These comments are terrifying. All of the positive comments are clearly written by the owner or someone who works for the store. Pathetic.
lucky / January 14, 2011 at 03:39 pm
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So lucky to have googled this before applying for a job there! The dialogue of experiences at this store has continued since March 2009, without any changes!
A / March 6, 2011 at 10:58 pm
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Oh man, I was trying to remember the name of this place to see if there were reviews, delighted to see so many people share my sentiments!
I walked into the Danforth store for a browse (actually while waiting for an interview a few doors down) and the owner was really friendly -quite kooky, wanted to know my zodiac sign and commented on my energy etc. When she found out I was going for an interview, she told me to come in and work a trial day the next day. I was delighted, how lucky was that?

I worked two days there and simply couldn't take any more. After the second day I just stopped answering her calls (and turns our "trial days" mean unpaid labour, and extra long hours).
On the one hand, she took a shine to me and was quite nice and friendly with me, I have to admit. But she could turn, and be super sweet to you one minute and then rude to you the next.
And to some of her customers, particularly frequent ones, she was also super nice, so I can see why some of the commenters above like her.

But she could also be completely rude to other customers, seemingly on a whim. And to her other staff, which was what really put me off!! The first day I worked there, a guy was working there too and I remember them having the most ridiculous, drawn out conversation about moving some dresses from one rail to another. what should have simply been "Hey T, can you please move those dresses over there?" became a huge conversation about feelings and GAH, i can't even explain. I was literally looking around wondering if I was on a hidden camera show.
There are other things she said that I've told lots of people in person (to their great disbelief) but I would feel bad posting on the internet.

She wanted me to be super pushy on customers too, and I just couldn't be -I hate that when I'm shopping. There's a big difference between being pushy and being helpful!

If you have an interview there, I say go just for the hell of experiencing it! Actually, even work a day -I still have stories to tell my friends when the conversation of crazy bosses comes up. But definitely have other interviews lined up!!

Winnie replying to a comment from A / March 11, 2011 at 03:43 pm
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I also experienced the same thing when i worked there during the summer...
Winnie replying to a comment from A / March 11, 2011 at 03:45 pm
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I also experienced the same thing when i worked there during the summer...we should get people in the neighbourhood to boycott this store..
stylist / May 29, 2011 at 12:02 pm
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Hmmm.interesting comments from all. Way back lol to 2009. I luv it! My girlfriend and I were in there yesterday looking for some dresses for a wedding. We gad a lovely girl helping us out! She was very attentive and never complained once that we didn't hang the tried on dresses back on the hangers properly. I never saw a "poopy" look once from her. Now the owner.... well she wasn't so bad. She gave her two cents when needed and to be honest my buddy and I just took it with a grain of salt. She was pushy to get us to decide, but you know what! too bad, just be strong ladies!! your in her shop to buy its on your terms! Just say no thanks. She is very blunt and honest (which I like when shopping) No need to butter me up with "oh that looks fabulous" I like straight to the point "nope not working for ya". and lets face it, no one wants to spend $300 on a dress only to go home and realize "shit this does look bad".
And we tried soooo many dresses on including the sales stuff. So maybe they have changed? But i will continue to shop there, I do love the product they have some really unique pieces that , face it you wont EVER find at the MALL!

THanks
Random SHopper / June 10, 2011 at 01:17 pm
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I stummbled across Parade while walking the Danforth passing time before an appoinment. I was drawn in by the lovely dresses in the window. I am neither young, nor old, rich nor poor. I tried on a number of items (probably 20), several of which were forced upon me by the owner. I will say that she is pushy, and that is unfortuante, but worse than pushy is the look she gives you when you don't agree with her opinion. I did see her interact with a young staffer in a very condecending manner. That said, the dresses are particularly nice, and I did buy one...my plan is to go back when she is not working.
Kk replying to a comment from Winnie / June 10, 2011 at 06:02 pm
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What did she look for when you went to interview?
Woman with child / October 4, 2011 at 07:31 pm
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Amazing to read all this! I thought I was the only victim. The owner's name is Sonya (short, old and grumpy). Shocking that she should judge me, my body or anybody else's given her own credentials.
So here I am, shlepping my ass all the way from Aurora to the Danforth for a little shopping on a Saturday when I also get to spend quality time with my kids (because I happen to be a full time single parent woman at the same time - how shocking). My 2 year old is a little grouchy because she missed her nap but nothing like what she usually does (i.e. screaming so hard that the walls will crack). I pick her up and she stops screaming, so I'm thinking all is well.
I find a $200 top that I like and say that I'd like to try it on. Sonya is standing in front of me, giving me dirty looks because I'm clearly too fat for her taste and says: "Yah, I don't think that this is going to happen. You'll have to come back when "she" - referring to my 2 year old - isn't with you". So I say, yes, I guess so but the chances of me coming back to this attitude are rather close to "nil". I then remove my big fat ass from Sonya's precious store and drag my 10 year old out with me.
We are on the side walk, with my 2 year old now screaming in the proper manner because I'm putting her coat on and Sonya deems it appropriate to actually follow me out of the store to give me her lecture on something or other (I never really got it because my kid was screaming and I was trying to explain to the much older but not necessarily more mature store owner, that I'm not interested in hearing it). After a full blown rant, none of which I could hear, she tells me to never come back to HER store.
Great experience for my two daughters! Wonderful example on how one woman should support another's business venture! Amazing lesson on how women should exhibit some sort of solidarity or understanding toward each other, etc.
Sound familiar?
I'm shocked to find out how many of you had similar experiences.
Good luck, Sonya, staying open at this rate! I'll give you 3 more days.
P.S. The young woman working there was quite the opposite. Extremely helpful, bright and polite. Can't help but feel sorry for her.
P.P.S. When we got to Corso, just down the street, my kid was still screaming but I got amazing service there, they gave my 2 year old no attitude and she stopped screaming when the employees showed their understanding, so I spent my $600 there instead of the "parade of abuse".
Woman with child / October 4, 2011 at 07:40 pm
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Okay, so is posting the positive comments? The store has been there for 20 years? Are you kidding me? The place was previously a home decor store owned by a friend of mine! It's insulting that Parade would post its own praises, containing such blatant lies.
Woman with child replying to a comment from NYM / October 4, 2011 at 07:41 pm
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Because they are deliberate lies! At least make it believable if you want your potential customers to buy the lies.
Woman with child replying to a comment from Laura / October 4, 2011 at 07:44 pm
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Yes, that's the point. When I go into a store, my plan is to support the small business, especially operated by a woman. I don't expected to get a kick in the ass in return for my show of "female solidarity".
Karen / October 15, 2011 at 01:44 pm
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I have been shopping at Parade for years. Not only are the clothes unique, I always get great service. What I like most about the owner is she is completely honest and will tell me when things don't look good, which I really appreciate. She also finds great stuff for me I never would have thought of. Please visit the store and make up your own mind. I couldn't believe the negativity on this Board.
NYM replying to a comment from Woman with child / October 15, 2011 at 03:36 pm
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The store has been around for 20 years, not in that location
lauren / November 11, 2011 at 05:29 pm
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Have gone into the store a few times, and while I haven't had a horrendous experience per se, I have found the owner to be unfriendly.

One time, she asked me a question and then like a few words into my response she just walked away.... and there I was talking to the air... so I just left. WTF.

FYI, most of the stuff they have in the store is available online. www.miik.ca for the leggings, alexia admor (on various sites), michael kors, etc...

I would suggest just going in, checking out the brand name on the clothes, and then getting it somewhere else, LOL...

Bad karma... comes around!
lorraine replying to a comment from lauren / November 18, 2011 at 04:08 pm
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I agree with most of these comments. I think the owner does a terrific job at isolating and alienating her customers. She can be wonderful, and can provide very honest and informed opinions on clothing, and can suggest wonderful pieces. However, she does not value (and has verbalized this) customers unwilling to drop at least several hundred dollars. If she does not think you 'look' the part (aka look rich) then she will not bother with you at all. Customers that come back, that love her, are the ones that routinely spend tons on her clothing. (Keep in mind that she rebukes even these customers while their back is turned- the customer never spends enough). She verbally and mentally abuses her staff, and provides a very unhealthy/unsafe working environment. I remember going in once in the middle of winter (very very cold!) and the owner insisted the door be left open 'to encourage sales'. I left because the store was a walk in freezer. Also, her mark up is RIDICULOUS. The Ya Los Angeles clothing brand that she sells can be purchased at various online stores for literally tenths of the price. This woman is a cruel and demeaning employer and associate.
Andrea / December 2, 2011 at 04:50 pm
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I have shopped often at this store as I live in the neighbourhood and have always found the owner to be extremely helpful. When I mention my budget to her, she finds things within it, and is fabulous about suggesting clothes that I might not otherwise have tried on. One time, I brought my small daughter with me and the owner gave my daughter a necklace. I love shopping there!
w replying to a comment from lorraine / January 1, 2012 at 01:03 am
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i can vouche for that..
JG / January 22, 2012 at 11:59 am
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The owner in the store is extremely rude and has no customer service. I went in there the other day with a friend because we saw there was a sale, we both picked up an item and then when we asked to try them on she asked if we had the right size and asked us to take our coats off so she could see if we did indeed take the right size according to her. I felt that that was too much for a stranger to ask and an invasion of privacy. So after trying things on she came over and asked what my friend was going to take and my friend replied "nothing today". She gave my friend the snoodiest look and wanted nothing to do with us. Very rude if you ask me, because maybe that person isn't a customer today but they could be another time. I ended up buying a pair of pants which were on sale from $150 to $89 and the only reason I did is because they fit so well and I have a hard time buying pants but I almost didn't want to buy them because they were from her. I am a student so I asked if she could go down on the price to $80 which isn't a big difference and she was extremely rude and insulted that I would even ask that. I hate the owner and the store and I will never go back again!!!! I hope that she is evicted from this location as she was on Queen street!!!
JG / January 22, 2012 at 12:00 pm
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The owner in the store is extremely rude and has no customer service. I went in there the other day with a friend because we saw there was a sale, we both picked up an item and then when we asked to try them on she asked if we had the right size and asked us to take our coats off so she could see if we did indeed take the right size according to her. I felt that that was too much for a stranger to ask and an invasion of privacy. So after trying things on she came over and asked what my friend was going to take and my friend replied "nothing today". She gave my friend the snoodiest look and wanted nothing to do with us. Very rude if you ask me, because maybe that person isn't a customer today but they could be another time. I ended up buying a pair of pants which were on sale from $150 to $89 and the only reason I did is because they fit so well and I have a hard time buying pants but I almost didn't want to buy them because they were from her. I am a student so I asked if she could go down on the price to $80 which isn't a big difference and she was extremely rude and insulted that I would even ask that. I hate the owner and the store and I will never go back again!!!! I hope that she is evicted from this location as she was on Queen street!!!
JG / January 22, 2012 at 03:36 pm
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I apolgize for the above post. I was having a bad day and all i can say about the store are good things. I have been a few times and the selection is amazing and the service is always great. She is very concerned with the customers needs and tried to find things that suit your body type. I hope to see many great things in the store for years to come!
Again my apologies for the above post.
W. Lee / January 26, 2012 at 06:37 pm
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I just wanted to make a formal apology to the owner of the store. Over the past year, I have been feeling guilty for leaving so abrupbtly and I just wanted to tell her that she is a kind and generous person.
Noir / January 26, 2012 at 07:56 pm
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I rather the ugly truth then the beautiful lie.

EVERY garment that I have purchased from Parade in the 5 years are all show stoppers. If only every store owner was as effective as Sonya, I would be a very poor (yet still) happy girl.

Amazing pieces for the evolved fashion heads...

A girl should be two things: classy and fabulous.
Coco Chanel

Fashion is architecture: it is a matter of proportions.
Coco Chanel

The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.
Alicia Keys
Noir replying to a comment from JG / January 26, 2012 at 08:00 pm
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I bet you look so awesome in your pants. It takes integrity to apologize! Congratulations! Wishing you a happy, healthy and successful year. Good Luck with your studies :-)

Noir
Lilly / March 7, 2012 at 06:32 pm
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I just was wondering why there is always a add on Craigslist Toronto every other week looking for employees. I have just moved to the city with my husband and I have worked retail for 5 years plus. I started reading all these posts and I felt like I wanted to apply but I am fearful now. Why are they always looking for staff????
onthedanforth replying to a comment from Lilly / May 8, 2012 at 01:40 am
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The lady at the shop is very manipulative.....
JG / May 25, 2012 at 11:47 pm
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amazing!
paradevirgin replying to a comment from JG / May 26, 2012 at 12:03 am
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I have just spent over an hour reading all these posts and have found it strangely riveting! I haven't been to Parade yet but I intend to check it out now just to experience it for my self!!

Of course everyone will have different experiences in dealing with a particular store (or store owner). There are so many variables and each person is coming from their own perspective. But honestly you can't have this many people making the same disparaging comments, for 3 years straight, without coming to the conclusion that this store has some major problems (namely a woman named Sonya).
I'm sure some of the positive comments posted are completely honest and truthful but a few of them sound as if they've been written by the owner trying to get a positive spin going. Some of the positive posts from the current employees even sounded as if they were being forced to write them at gun point. I'm not sure if that's funny or just sad.

The post that seemed the most bizarre to me was the one recently written by JG. Three and a half hours after writing a rant which seemed to be describing her first encounter at this store, she adds a new post sounding like a brainwashed stepford wife claiming she's been there many times and never had a problem. What?! JG - is the owner holding your family hostage in the basement? (Blink twice for yes) Or did the owner just take your screen name and forge an apology?!

Either way, like I said this has made for a very entertaining read. My friend and I were planning a shopping trip on the Danforth next week and I can't wait to witness the Parade experience for myself!
onthedanforth / June 5, 2012 at 12:31 am
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what is so amazing..?
Shopaholic 101 / June 5, 2012 at 09:15 pm
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I went into Parade the other day and must say I was very happy with the service I received from the two young energetic ladies working there. (One with red-ish hair and the other with long brown hair)I have been inside the shop before and can not stand being forced to try things on...I enjoy taking my own time, finding pieces I like and THEN receiving feedback and suggestions from staff. The other day I was given time to look around the store and then got feedback from both of girls. They did pull out a few other pieces for me and gave me suggestions. The manager there seems to be quite pushy towards the girls in making them pick out pieces for customers. They seem very stressed when she is around. I understand she wants things to sell, but her way of doing so is not favorable at all. Hopefully next time I go in I find myself with the young ladies that work there and not the manager.
T / June 19, 2012 at 04:46 pm
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I used to work at this store and it was quite the experience. Loved the other employees I worked with and Sonya at times could be very sweet and caring, but she would turn on a dime and almost brought me to tears many times. Emotional turmoil to say the least. But the clothing is fantastic, she has great taste. If you're considering working here I would suggest to try it out and see how it goes, it started off well for me but it ended up taking over my whole life and making me miserable.
Former employee / July 17, 2012 at 12:10 pm
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I recently stopped working at Parade due to the fact that I was going away on vacation and I can honestly say it has been quite the experience. I've had a great time getting to know my coworkers and learning how it feels to work at a small boutique! The clothes are marvelous and I still pass by and drool at all the beautiful pieces in the window. If you're young and energetic I definitely recommend working here especially if you want to continue working in retail and/or fashion in the future, it looks good on your resume and no matter what you will learn something from it.
Dale F / September 4, 2012 at 11:51 pm
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It's very interesting to see all the "positive" comments. Almost seems a little too planned out, all starting off the same. Parade is definitely behind them. I think as a business owner you should spend more time on your marketing campaign, and focusing on customer service rather than reading a meaningless post on BLOGTO. NOTE TO OWNER: If you were really concerned with your business you'd keep your two sense to yourself and start focusing on the negative environment your creating. Remember 1 negative experience from a customer means that they will tell at least 10 people not to shop at your boutique.
michelle / November 23, 2012 at 06:48 pm
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Ooooh, man! I was in this store once about three years ago with a friend, and we were the only customers in the store. The owner was actually quite helpful that time, and I ended up leaving with a great fall dress and a beautiful bib necklace. I asked her about the 'help wanted' sign in the window, and she informed me that I could bring a resume to here the following Tuesday, at which point she would 'forward it along.' I'm not quite sure to whom she was forwarding said resume, considering she owns the store. However, I went back, resume in hand. She asked nothing regarding my resume, instead digging to find out both my astrological sign and my Chinese birth year. I assumed she had issues with Aquarians born in the year of the pig, as the interview abruptly halted. Fair enough; you win some...
I went in today, years later, to peek around. I have never been more insulted in my entire life. I was greeted by a sweet young girl, and was mid sentence with her when the owner basically shoved her out of the way to come and snatch the dress from me that I was about to give to the young associate to start me a room. She checked the tag, and insisted that I take a large into the room in lieu of the medium as the dress 'runs small'. First of all, I'm aware of my own dimensions, size, and I could tell from looking at the dress that the medium would suit me just fine. Second, it was FREEZING today, so of course anyone would look bulkier while bundled up in a cardigan, a scarf and a winter coat. Third, I've worked in retail for a long time, and no one EVER wants to have a stranger imply that they are too fat for something that they want to try. How does this woman know that I don't suffer from body dysmorphia and/or an eating disorder? (I don't, but I'm just making my point). After trying on the medium (which was a perfect fit, you rude, spiteful hag), she practically came into the fitting room with me while I was changing to ask me how the dress fit. When I replied that it was fine but that I wasn't buying it, she tried to force the issue, but I just wasn't interested. I left, and not one staff member said thank you or goodbye. Again, I've worked in customer service for a long, long time, and while I personally have a low tolerance for customers who are rude/belittling/screaming, I also have little respect for customer service workers who display bad behaviour. I would think that someone relying on sales as her bread and butter would be more tactful when dealing with her customers. Good riddance to her. I will continue my business across the street at Erietta, or Body Blue, where my business is appreciated.
on the danforth replying to a comment from Former employee / December 11, 2012 at 02:05 am
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This comment seems suspicious to me. If you liked working there so much, why didn't you go back?
Former Employee replying to a comment from on the danforth / December 25, 2012 at 04:14 pm
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I went away for school.
J replying to a comment from michelle / January 24, 2013 at 01:47 am
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I had a similar experience as Michelle. I applied for a job there and was called for an interview. I showed up at our scheduled time and introduced myself and said that I was here for the interview, the owner asked my astrological sign (I'm an Aquarius, same a friend of mine who was later hired) then asked again for my résumé and said she'd call me. That was supposed to be an interview? Total waste of time.
Another disgruntled customer / April 2, 2014 at 05:41 pm
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How many years later and the owner of the store is STILL unbelievably rude. I already had a bad encounter with the owner a few years ago and avoided the store since, but needed to buy a dress and decided to give it another chance. The owner kept pulling things out for me, commenting on clothes that I had just passed on the rack, rudely saying "Hello? Excuse me? I said those pants are blah blah blah". Highlights of my exchange:

"I'm just looking, thank you."
"Just looking? Well ... isn't that nice." (sarcastic)

"I actually prefer shopping on my own and don't need assistance."
"This is how we do things here. We know what looks good on people."
"I'm fine on my own, I shop a lot and I know what looks good on me."
"I'm sure you do." (very snootily)

"I just enjoy the experience of shopping on my own."
"Some people don't like it, but this is how we do things here."
"Then I guess this isn't the place for me."
"Sure isn't".

I storm out.

I am shocked and angry that this woman continues to have an open store here despite years of horrible testimonials and I encourage everyone to stay away. We need to show business owners that this kind of behaviour is not welcome in a warm and vibrant community like the Danforth.

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