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Fashion Stores

Optic Zone

Rating: 2.6/5 (22 votes)

Posted by Staff / Reviewed on December 17, 2009

21 Comments

Optic ZoneOptic Zone is Joe Singh's dizzying jumble of a shop near the foot of Jarvis. It can be a bit overwhelming. "We carry everything," he insists, and he might be right, with an inventory featuring labels like J.F. Rey, Tom Ford and Funk Royal, and prices from $150 to $1600.

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21 Comments

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Nancy / December 18, 2009 at 07:16 am
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Joe's committment to service - during the buying process and well after - is unparalleled. I won't buy glasses anywhere else.
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Colin / December 18, 2009 at 09:01 am
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I buy every pair of glasses at Optic Zone and Joe has never let me down. It is amazing that when I describe to him what I'm looking for I usually end up buying one of the first 3 pairs he selects! Top notch.
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Jessica / March 1, 2010 at 07:42 pm
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Joe is awesome! He found a variety of frames for me to try on and every pair (all very different) were amazing. I ended up getting an awesome pair of frames and I honestly can't wait to pick up another pair this year!
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Jamil / September 23, 2010 at 10:32 am
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it is a complete mess in there. I find it hard to find anything. Someone should really work on getting that place cleaned up.
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John / January 23, 2011 at 08:12 pm
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I gave up on these folks. It's true, they have a huge selection, and they make some decent suggestions. They're nice enough, I suppose (although I did find Joe a tad arrogant). But don't expect them to go too far out of their way to help you. I ordered a frame in another colour. They kept saying they'd call when it came in. I checked back at least two or three times and no sign of the frame. I eventually grew tired of the waiting game (and never did hear back). On the other hand, I was generally delighted with the service at Specs & Specs on Queen W.
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Deborah / March 7, 2011 at 04:40 pm
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I agree with John. My daughter and I both need glasses and so went to Optic Zone to look. There was an Oliver Peoples frame we wanted to see and Joe said he would order it in and call us later that day or the next. Couple of days later I called to see what was happening and he gave some excuse but didn't have it yet, he would call. That was about 3 weeks ago and we never heard a word from him. Seems to me that as the shop is such a mess, that’s indicative as to how the business is run.
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Lauren Wilson / April 13, 2011 at 11:18 am
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I experienced the worst service at Optic Zone. Joe promised me that my Oliver Peoples glasses would be specially ordered and would take 2 weeks. I waited a month only to hear that instead of my glasses being shipped, he had ordered a box of sunglasses. He was arrogant throughout the entire process and unapologetic. I have now wasted an entire month waiting for these glasses. I am going to tell everyone I know to stay clear of Optic Zone and go somewhere else. Joe needs to learn how to be organized and how to respect his clients
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Lorraine B / April 13, 2011 at 11:30 am
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DO NOT GO TO OPTIC ZONE! Joe is disorganized and will string you along even though he knows he won't be able to deliver. He kept lying to me about the products arrival and in the end they never came. PLEASE save yourself a lot of stress and go somewhere else to buy your glasses. Joe is a complete waste of time.
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Heidi Ehlers / August 9, 2011 at 05:30 pm
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Joe has been my 'go-to' guy for almost 20 years. He has an unbelievable ability to find the frame that's right. He knows my taste, me pushes my comfort boundaries and I'm always glad he did. And most importantly he always gives me an honest opinion. He's knowledgeable, he's a gent, he has an unbelievable selection, and he gives me advice that I trust. Can't say enough positive things. Thank you Joe, for making me love wearing glasses! ~ heidi
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smiley / October 2, 2011 at 03:21 pm
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This place is not one of those "boutique" optometrists with shiny windows and pretentiously little selections. I guess you have to like what they can offer (amazingly eclectic selections! and honest opinions) but I've had really positive experiences so I keep coming back to Joe. If you agree with those who rant here about the "lack" of services, you may want to look elsewhere (but it's your loss!). But if you're damn serious about what you want for your eyewear, this place is a gem for you.
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smiley / October 3, 2011 at 02:12 am
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I like this place.
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Timo Ramoan / November 9, 2011 at 05:18 pm
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GO TO OPTIC ZONE!!

Yes its a little messy and yes they are often busy, but if you are patient Joe WILL find you the best frames to suit you.
Every time I've gone he's running around, he'll greet me with a couple questions and hand me a frame and then back to other customers before me. Once my turn comes up he'll offer a ton of great frames, and usually the very newest styles and all looking great. And it just happens that EVERY TIME I've gone, the FIRST pair he hands me is the one I walk out with!!!

He will find the BEST looking frames for you. I'm very confident in his services.
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Tamara levitt / January 13, 2012 at 07:18 pm
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I've been going to joe for years and he's always very helpful. I've never been disappointed and my frames last for years. They need better mirrors and it does take time to go through their selection but I'd prefer a large and good selection to a small one. I'm a fan. my sis just bought two glasses from them as well and thought the service was great.
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Tamara levitt / January 23, 2012 at 02:04 pm
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update from above post: When I went in to optic zone a couple of weeks ago I couldn't find a pair of glasses so checked out about 6 diff places including most on the "TO blog best of" list. None compared in any way to Optic zone. None came close to the selection, the service or the price of Optic Zone. I returned and Joe got in a pair that very day that were perfect for me and pulled them out as soon as I walked in. He really took the time to understand what I am looking for and assist in finding the best frames for me - (he in no way was trying to sell me the most expensive pair). When I went in to the other stores, the salespeople didn't know any of the things Joe informed me of in regards to my prescription either. The other woman in Optic Zone was extremely helpful as well and helped find me a perfect pair of sunglasses so I left a happy camper with two pairs of glasses. I will remain loyal to Optic Zone for sure!
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Location and Contact Details

33 Jarvis St. (Get Directions)
416.362.3937
King East
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