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Fashion Stores

Nue

Posted by Briony / Posted on February 19, 2010

Nue TorontoNue has opened up in the Annex, a place virtually barren of clothing stores, but thirty-somethings, cute moms, and those looking for nice work-wear now have a reason to visit.

Ever heard of "immediates"? They're the sort of cheap-and-cheerful, synthetic-fabric clothes that contemporary boutiques sometimes use as filler alongside their more fashion-forward lines and independent brands.

NueOwner James Oh, however, has stocked his entire store with these Korean and Los Angeles imports, meaning that there is little that is very exciting or particularly special (Local distributor Pink Martini is the most semi-recognizable brand).

Nue FashionIt also means that virtually everything is under $100 and handy for when you need some inexpensive staples to add to your work wardrobe or something semi-stylish to throw on for that grocery run.

Nue ClothingFor basic tops, you can pick up a slinky gray Jolie sleeveless shell ($59), a thick cable-knit Pink Martini sweater ($72), a pale-pink and brown tie-dye sweater tunic by Ya ($69), or a chunky Carla Bruni sweater ($49).

(I'd steer clear of the pants here, since synthetic-blend pants are a big no-no.)

Nue BloorOn the flashier side of things, there is an A Is For Audrey grey and black bandage dress ($78), a Collective Concepts pink and grey tie-dye shirt-dress ($98), and an Everley herringbone dress with an industrial zipper (ah, so it's filtered down this far!) and bandage waist ($98).

Nue Bloor St.You're not buying local, but if you're going to go cheap-and-cheerful, there's plenty to choose from at Nue.

NueNue TorontoPhotos by Jason Tavares

Discussion

25 Comments

LJ / February 19, 2010 at 12:35 pm
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Its nice to see a clothing store open up in the annex instead of another bland burger shop, sushi shop etc...best of luck to them.
cheers
Joanne / February 19, 2010 at 08:01 pm
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this store is somethign special... i've not seen something like this in toronto before. the clothes are in great quality for an excellent price. a wonderful store
Rachel / February 19, 2010 at 10:18 pm
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I picked up a Carla Bruni dress the first week it opened and absolutely love it! And the people who run the place are as nice as can be.

I hate to see the Annex change but this place is most welcomed in my neighbourhood.
stephanie / February 19, 2010 at 11:31 pm
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I walked by and decided to drop in. Bought a couple of scarves! Haven't seen designs like that elsewhere! didn't plan on buying anything but the price was too right!

Lots of smaller stuff, accessories that I'll have to look at next time. Can't wait for their spring stuff!
A'Dreama Monet / February 20, 2010 at 05:17 pm
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first off...are you for serious? also walk a block west and you'll find theodore 1922 and risque.
m / February 22, 2010 at 11:58 am
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Nue feels like an outlet store...all I found were very small sizes and one offs. I have to say I am also not crazy about Risque either...always looks better from the distance.

On the other hand, check out Ewanika on Bathurst, just south of Dupont - beautiful, if a little formal.

Oh yeah, if anyone is listening, we need a kids' store on bloor - with so many children in the hood, i can't believe no one has opened up a kol kid, or kid on the hip-type place...
V / February 25, 2010 at 02:28 am
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Briony, seems like you don't realize that some of the "local recognizable brands" are made in the same factories as these immediates and are made of the same synthetic fabrics (take a closer look at fabric content next time). what you're paying for is the mass marketing and branding. personally i'm happy to purchase these "immediates" at a lower cost....and sometimes better style. its about how smart you shop, not how much you spend. but i guess it takes someone who is actually in the fashion industry to know that. :)
V / February 25, 2010 at 02:57 am
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i also think blogto may need a fashion editor who actually appreciates local businesses who offer mid to lower budget (does not mean lower quality) clothing (for the majority of torontonians), rather than only the super exclusive, over-priced brands (geared towards a very small percentage of the population). Not sure how much editors make these days, but stores like NUE are very much appreciated by MOST readers! i visited it and loved it......and i'm a local designer (go figure)
Briony / March 1, 2010 at 01:57 am
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Hi, V, thanks for the comment! I definitely appreciate businesses that offer lower-priced clothing, although it can be difficult to find pieces that are made locally (or at least in North America), of good-quality fabric, and that have some design flair to them that also are not too expensive. (And yes, many Canadian designers have their stuff manufactured overseas, but the design elements often make up for the lack of local production.)

It can be a challenge to find these clothes, and, when you can't, we all turn to cheaper overseas-made garments (unless you're loaded, or have the time and skill to scour vintage stores for everything). My issue is just the ones that use cheap fabric or shoddy construction or boring design. It's an economic reality that many designers and companies are forced to import or simplify design to keep their prices low, and a reality that customers want these bargains.

I just tend to find the construction and design elements often a bit lacking, but strive to point out, even in the most budget-friendly stores, the pieces that look like they'll stand the test of time, quality-wise, and don't look cheap. I'd say, in the end, that I seek out quality, regardless of the price: whether it's a Canadian-made dress on sale (to bring down the made-local cost), a decently-designed and decent-quality import, or a more pricy investment piece that will last a while. You want something to look good and last, no matter the cost, high or low. I just try to point out the stores and pieces that fit this bill.
V replying to a comment from Briony / March 1, 2010 at 06:41 pm
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HI Briony,

Here is a little insider secret...the local designers you rave about because they have design flair, actually copy designs from these overseas-made garments (and in the same factories). Its the people who are not knowledgeable who purchase their products and believe they are of superior quality b/c of the OVER-PRICED tag. Like I said, it takes someone who actually knows about the fashion world to actually know that. But I guess some sucker has to support these over-priced designers. Stick to it Briony! :)

If you continue to write editorials that are condescending, except to receive comments in response that are of the same nature. Your writing is extremely insulting to the shop owners and to people who cannot necessarily afford (or don't want to) purchase clothes from stores that have nothing UNDER $100!! There is a much manner in which to communicate your reviews. I really think BlogTO needs a new, more knowledgeable fashion editor, who has some respect for the majority of shoppers in Toronto and local businesses!
Briony / March 13, 2010 at 12:49 am
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I've reviewed plenty of stores that offer less-expensive clothing. Off the top of my head, I can think of a bunch of shops that I loved that have a price-point that tops out at either $100 or $200, including CORS, Coal Miner's Daughter, Black Daffodil, IDO, and Charlie (plus there's another couple of new stores like Leigh & Harlow and Robber that also offer somewhat lower price-points that I covered for LOULOU).

blogTO strives to cover both the budget-friendly stores and the pricier places; we can agree to disagree on the quality and design details at the various levels, but, as always, I feel that I stick to my mandate to discuss the good and the bad in each store, with an emphasis on the best pieces they have, and the audience who might love it (even if I don't).

As I've mentioned before, not everyone has my taste, and those who want straight profiles can turn to the fashion magazines for third-person write-ups sans my opinion.

I'd love to expand the fashion team, and am always recruiting for new writers so that the fashion section can have a wider set of taste than just mine! One of the best things about writing for a blog is the honesty you can employ, and I'd love to get more voices on here, chatting about Toronto's stores.

So, if you know someone who'd like to review stores for us (and especially the city's best new budget-friendly options!), do let me know!
V / March 14, 2010 at 04:24 pm
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I'm in! I would love to. And having experience as a buyer for both mid market stores and "higher end stores" as you call some of the above stores, I can tell you that the clothes are not much different.....except for the price.

You may strive to cover both budget friendly stores and pricier places, but the tone you use is obviously different for both! You mock the budget friendly stores, while you rave about the latter. Personal taste aside, using the type of language you use in some of your articles is insulting. Why would any business owner ask you to cover their store....unless of course they sell sweaters starting at $200 (that cost them only $15 :)) Its about time someone mocks your writing Briony.

Briony replying to a comment from V / March 14, 2010 at 06:05 pm
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Great! I've e-mailed you at the address provided in the comment form so that you can get in touch with our blogTO publisher about possibly contributing (it would have to be on a non-anonymous basis, however, unlike your previous comments).

I'd love to read your reviews of the so-called "overpriced" stores you seem to disdain so much. It's a challenge to review places that rankle you personally, so I look forward to seeing how you tackle it!
Nicole / April 22, 2010 at 02:29 pm
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LOL, this comment thread is hilarious!!!!!!!!
Amy / May 20, 2010 at 10:36 pm
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I live in the annex and i love NUE!
The clothes are stylish and affordable at a good quality.
I have been to this store 4 times and every time i have walked out of this store with at least two or three pieces that i love. This is my favorite store to shop at in Toronto. The girls who work there are also nice and friendly. They seem dedicated to their work and are not snobbish like other employees who either don't care or make you feel uncomfortable when you try things on and not buy it.
Ramina replying to a comment from Rachel / October 9, 2010 at 01:15 am
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I keep trying to like this store but I just can't. Many of their items seem like mass produced poor quality clothes that are either tagless and nameless or have pretend labels. They have a lot of Carla Bruni clothes for around the $100 mark but Carla Bruni herself doesn't even have a clothing label. Obviously someone is capitalizing on her identity. Fraud much?
venice / October 9, 2010 at 04:12 pm
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what is the location of " nue fashion " in toronto ??? was the previous store name "" C & C" in markham?
Becky / August 8, 2011 at 09:51 pm
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dropped by the store the other day, the clothes are kind of bad quality, cheap material, definitely not what i was looking for.. i dont recommend it to anyone who enjoys soft and quality clothing.. you get what you paid for!
Tina / September 10, 2011 at 10:06 pm
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Does anyone know the opening hours?
venice / September 23, 2011 at 07:12 am
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where is it?!?!!?!?!?
Heidi / May 29, 2012 at 07:04 pm
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Buyer Beware: CHEAP CHEAP ITEMS.

I bought a belt yesterday at Nue and approximately 4 hours later, it completely fell apart - ripped right it half. When I returned to the store explaining that I had just purchased it, I was accused of "ripping the belt on purpose". When I asked the woman why I would buy a belt and then proceed to rip it on purpose, she replied, "Well, I don't know you". It's one thing for a store employee to explain the store's refund policy (they don't refund their belts) and it's quite another to accuse one of your customers of being vindictive.

I will never shop here again and I urge others to keep walking!
Heidi replying to a comment from Becky / May 29, 2012 at 07:05 pm
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Agreed. See my comment below.
Mobobliz / July 1, 2012 at 02:39 pm
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Eimear / September 24, 2012 at 08:02 pm
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Nue is stylish, accessible and cued to world trends rather than Toronto's more "cost equals taste" British and American appoaches. True, some clothing in synthetics is too skin-sealing and too land-filling to be worth anyone's money. Most of Nue's merchandise is a balance, i.e. great jazzy fedora wardrobe-topping hats are straw and might fade into a garden . Necessary but basic items like leggings are coloured, inexpensive and liable to be recycled through Value Village and other outlets before returning eastwards as waste for further fabrics recycling. And the issue is about more than cost or money; it about race and economics, ecologies and aesthetics. Not all the world buys or wears American fashion. Most of us revel in the biodiversity of peoples, colours, tastes and cultures that Toronto includes and supports or holds. Why do you think this clothing store has raised such discussion? We love it. It is not the usual Toronto.

Nue is caus
rochelle williams / November 10, 2012 at 01:30 am
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Just by looking at the pictures I can see this store and the clothing are nothing special.

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