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Fashion Stores

My Roll Life

Posted by Staff / Posted on December 16, 2011

My Roll LifeMy Roll Life opened last week in the west end, tying in with the wrap-up of the first ever Roller Derby World Cup. The Parkdale shop is a roller skating boutique that primarily sells and rents gear, but also offers several items tying into roller skating culture, like jewellery with skate pendants, bags, belts, cutesy and rockabilly clothes and skateboarding gear. It's a tight space but cozy space. It even has a couch with a widescreen TV showing off photos from roller derby games.

My Roll LifeI stopped by the week of its opening, when owner and rollergirl herself Goldie Lock'N'Load was still in the midst of a busy first week, working away on her computer, boxes waiting to be unpacked, but she took the time to call out hello from the back and introduce herself. She's been playing roller derby since 2007, for some time with the Toronto Roller Derby League before starting her own team, the Rollergettes.

My Roll LifeShe worked out of her apartment for a few years helping her team and others round up gear for playing, plus renting out to teams who were training fresh meat (yes, that's the actual team for newbies), and video and photo shoots, until she realized she needed to separate her personal life from work. "This was a time to make a passion a job," she said.

My Roll LifeGoldie prides herself on being a local girl, featuring products from hand-made, local and enviro-friendly retailers. She's got hemp and vegan sneakers, jewellery from independent crafters and local artwork. Right now, roller skate rental prices run $14.20 for an hour or $42 for a full day. It's not exactly skating weather, but Goldie also offers indoor sessions, $10 each, with the West End Waywards Rollerskating Association at the Parkdale Community Centre down the street on Sundays.

My Roll LifeThe location was an obvious choice: close to home and the waterfront trail, a perfect starting point for a skate down the island ferry for a daytrip and back. She may as well be named the ambassador for roller skating culture in Toronto because she speaks so enthusiastically about the sport. "If anyone's looking a New Year's resolution," she says, "strap on some skates and roll on." I just might.

My Roll LifeMy Roll LifeMy Roll LifeWriting by Michelle Medford. Photos by Christian Bobak

Discussion

12 Comments

brent.h. / December 18, 2011 at 01:10 pm
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what an insane and lovely idea!
good luck and i hope you do well!
Andrew H. / December 18, 2011 at 02:03 pm
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Great idea. Now, if only there was a downtown Roller Skating Rink. Is it true there was one near Dundas Square in the 70s-80s? That could be a cool summertime outdoor activity if they brought that back.

Also, good luck with the store.
GoldieLock'N'Load / December 18, 2011 at 04:07 pm
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The Terrace, a roller skating rink that closed in 1989 is missed by many in the city of Toronto. Get in touch with the shop if you would like to be active in getting involved with roller skating and/or roller derby as well as getting a rink back in our city!
Kelly / December 18, 2011 at 04:17 pm
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I've been in there, it was pretty awesome. I got a pair of shoes and she spent like 20 minutes helping me choose a pair.
Melanie Marler / December 18, 2011 at 05:37 pm
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Can't wait to check out your shop!!! Don't forget about Wheelies...for all of you local GTAers...it was thoroughly enjoyed and sadly missed also. Hope the store does well...and I'll look forward to getting some outdoor wheels in the Spring!!!!
mike in parkdale / December 19, 2011 at 08:25 am
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this is something I really like about Parkdale - the rent is still cheap enough that interesting concept shops can open up and roll the dice. No one can afford to open a store on the old Queen West (near Much) without major backing, so you get a lot of the big chains moving in. This spot could be a total bomb, or a destination that people travel to seek out. Most Toronto skateboards remember having to trek out to Danforth and Pharmacy when Hogtown was one of the only games in town. However it ends for this roller shop, at least it had the chance to get rolling (pun intended).
Amber / December 19, 2011 at 11:31 am
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I've been by the shop. The have some really cool clothing for those that aren't so steady on the wheels. Nice addition to that strip of Queen West!
Jenn / December 25, 2011 at 08:05 pm
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Goldie is the best captain/coach/teammate/blonde anyone could possibly have! Waiting for my bestie to come back from Ottawa so we can get our fresh meat gear for the Rollergettes at My Roll Life is killing me! Can't wait to stop by G!
Emily / August 27, 2012 at 06:04 pm
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I've been in here 3 different times looking for different things for my skates / board, and I have yet to find what I'm actually looking for.

I'm also irritated that they never seem open. I even called ahead one time and when I arrived the next day over an hour after the woman said the shop would be open it wasn't.

I won't be back and I would recommend going anywhere else.
GoldieLock'N'Load / March 1, 2013 at 05:50 pm
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Sorry to hear about your experience Emily. The shop is run by one person and sometimes life happens and the store takes a back seat. Also, the owner (me) runs a roller derby team and has obligations to to be out of town. Please feel free to drop me an email at the shop and I will happily extend a discount to you if there is something that we carry that you would like. It's been a great year, but starting your own business is hard work and totally worth it!
bob reid / December 28, 2013 at 08:53 am
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The Terrace Roller Skating arena was located on Mutual Street just south of Dundas and was originally a hockey arena and the first home of the Toronto Maple Leafs before Conn Smythe the Leafs founder and original owner had Maple Leaf Gardens built at the corner of Carlton and Church Streets. The Gardens opened in 1931 and is now presently co-habited by a Loblaws super-centre and Ryerson University. I have fond memories of roller skating at the old Mutual Street Arena on Saturday afternoons to the hit music of the day and it was always a great time and something I think the kids of today would enjoy very much of there was a downtown location available to them unfortunately I am now 76 yrs. old and would not be able to join them in the fun but I would like to see it.
DJSL / May 4, 2014 at 04:36 pm
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Wonderful, good luck!

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