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Fashion Stores

Love of Mine

Posted by Briony / Posted on September 28, 2009

Love of MineLove of Mine is the best new store that's opened this year (so far).

A jewelry buyer for many years, owner Anna Damelin has chosen a stellar collection of designers to splay in her tall glass cabinets and hang on the walls. City exclusives include Swallow, Pade Vavra, St. Kilda, and Heather Benjamin, while Canadian favourites Biko and Frug make up the more wallet-friendly price-point.

But its jewelry isn't the only treasure that makes its home in the Queen West boutique. Damelin wanted to put together a lifestyle store that offered a full range of unique treats, from giant ceramic unicorn heads from De Casa ($800) and Canopy Design's bird-embossed bell-shaped light fixtures ($3500) to Rebecca Minkoff purses ($428) and candy-coloured leather poufs from Morocco ($465).

Love of Mine

Love of Mine

"First I wanted to have a jewelry store, and then I wanted an interior design store, but I just wanted to open something we didn't have. The bottom line is: I love stuff! I wanted to offer beautiful, unique things," Damelin said, pointing out that customer service and pieces that you can't find elsewhere in Toronto will make the "lifestyle" idea as much a selling point as the products themselves. Think Colette, the beloved lifestyle boutique in Paris that has been a go-to destination in the City of Lights for years.

Damelin is even carrying a small collection of great clothing brands, such as beaded Akiko blouses ($298), Candela boots ($529), and Yarnz cashmere scarves adorned with a darling antique cameo print ($210)

Love of Mine

But back to the jewelry. Some stand-outs include delicate, diamond-encrusted Zoe Chicco knuckledusters ($439 - $1210), Gemma Redux's chunky ropes of chain ($298 - $439), Swallow's replica antique stamp necklaces (featuring words like "persevere" and "friendship" ($338), and sparkly raw gems poking out of Heather Benjamin's dimpled gold vermeil bands.

Those looking for a cheap-and-cheerful addition to their jewelry box can pick up an elegant chain-mail strand from Biko that can be draped like a necklace-scarf ($89) and comes in bronze, silver, or gold; a chunky snake necklace ($28); or Frug's whisper-thin, whimsical unicorn necklace.

"Whether you're buying a $20 necklace or a $500 necklace, we want you to feel the same," she said.

Love of Mine

Love of Mine

Love of Mine

Love of Mine


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