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Fashion Stores

Ephin Apparel

Posted by Robyn Urback / Posted on January 16, 2012

Ephin Apparel TorontoEphin Apparel, the streetwear brand originating from Surrey, B.C., has opened its first Toronto store in Bloordale. Originally, the plan was to supply local, already-established Toronto shops with the graffiti-inspired designs by Ephin's "Ephin" and "SDK" lines, except, uh, no one wanted them.

Ephin Apparel Toronto"We tried," Rick Coyle, who's seeing through the Toronto launch, tells me. "Obviously we didn't want to start in Toronto by opening an entirely new store, but that's just sort of what happened.

Ephin Apparel TorontoRick explains that Ephin is actually more of a collective than just a clothing brand. "We work with graffiti artists, up-and-coming hip hop artists, rappers, that sort of thing," he says. "There's not one person designing our t-shirts, hats; someone will come in with a drawing, and we'll make it work."

Ephin Apparel TorontoThe space , formerly an internet cafe, has been made over to showcase Ephin's hoodies ($74), t-shirts ($32), snapbacks ($45), much of which is branded with Ephin's signature "e." The clothes are definitely streetwear--there's not a tapered seam to be found, in other words. The ephin line seems to borrow inspiration from vintage baseball logos occasionally (which make up my favourites of the line), whereas SDK is marked by a balaclava logo branded with a maple leaf across the forehead. Then there's the graffiti, of course, which is mirrored on original art canvas pieces lining the store, priced on average at around $200.

Elphin Apparel Toronto"We're planning to host art shows here on a regular basis," Rick says after pointing out the canvases. "And when hip hip artists are in, we might have signings and other events here as well."

Ephin Apparel TorontoI ask Rick about women's clothes, and while Ephin's online store does offer some pieces from time to time, there are no immediate plans to get them in the Toronto store. "But we are bringing in some other brands — one from Montreal, Boston — those with similar styles and concepts, and those will have women's clothes," Rick says.

"Though I have had some women come in and pick up a hoodie or t-shirt," he continues. "I don't know why, but some just like them."

Ephin Apparel TorontoMost of the styles found in store can also be purchased online, and new pieces from other small brands are expected to arrive at Ephin in the coming weeks.

Ephin Apparel TorontoEphin Apparel TorontoEphin Apparel Toronto

Discussion

55 Comments

Guy / January 16, 2012 at 11:05 am
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Balaclava and baseball bats. Great positive logo there guys. Add more fuel to this stupid demographic. Looking forward to the deadpool tag!
Umm / January 16, 2012 at 12:05 pm
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Surrey is a beautiful place. It's kind of like Morningside and Ellesmere with more meth.
Bryan E. / January 16, 2012 at 01:43 pm
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Finally! A place to buy hats and t-shirts!
Seriously guys, this is crazy. This is the 5th store of this sort to open in the downtown area, none of them are making any money.
Should've kept it an internet cafe
gr1 / January 16, 2012 at 01:43 pm
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clean looking store. interested in the canvasssss's.
Carmen / January 16, 2012 at 02:12 pm
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Yeah, they should have taken the hint...
Fyasko / January 16, 2012 at 03:20 pm
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Glad to see the store/ brand getting out there.
But it seems these east cats are all just hatting
SDK AllDay!!
vision / January 16, 2012 at 03:25 pm
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Ephin SDK has nothing but love for T.O. We are here to stay and we appreciate all of the support we have been receiving. - Vis
nigel / January 16, 2012 at 03:31 pm
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Big ups to ephin for doing this for the eastcoast. Sdk krew is a tight family with a big bag of tricks and reps canadian artist hard and keeps them lookin fresh too.
hann / January 16, 2012 at 03:34 pm
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apparently none of you leaving comments know anything about being a teenager or young adult and needing inspiration to forgo your dreams. & at that ephin & sdk will never fail because they refuse to let anyone tell them that they will fail or could fail. they keep their heads up with a smile on and keep positive unlike all your comment leavers.
Frankie! / January 16, 2012 at 03:38 pm
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Yes!!! its about time you guys got out here! good location too! haha my hood! SDK!
Jacob / January 16, 2012 at 03:44 pm
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Great to hear your expanding, Ephin keep doing your thing!!
Lots of respect to the owners! Vancity all day!
Capital Q SDK / January 16, 2012 at 03:45 pm
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Thanks for all the support Toronto! We will be rollin out there soon to paint the store SDK style! :)
Kevin / January 16, 2012 at 03:46 pm
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SDK EVERYDAY
hatfield / January 16, 2012 at 03:48 pm
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Forget t.o. come to halifax and business will boom
Lolly / January 16, 2012 at 03:49 pm
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Haha, classic case of fake positive comments. At least spread them out to make it less blatant guys.
Germany wants SDK / January 16, 2012 at 03:52 pm
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COME TO GERMANY! WE NEED SDK IN GERMANY NOT TORONTO!
Jack / January 16, 2012 at 03:55 pm
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I love these guys. Hard working youngsters doing the right thing .
CoRE / January 16, 2012 at 04:08 pm
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SDK all day! Hope the store does great.
Lyle / January 16, 2012 at 04:16 pm
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fuckin awesome, i got a sdk shirt from nativehood in winnipeg, ima try and spread the SDK word out here more !!
Boston brute replying to a comment from Guy / January 16, 2012 at 04:38 pm
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Finally in T.O the sickest street ware in north America.
I have been waiting years for this brand to make it to the big city.
It was worth the wait. The new store compares to the best of them.
Sir.E from Surrey / January 16, 2012 at 05:11 pm
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If you build it, they will come. Ephin/SDK is "Always Moving Forward". 2 steps fowrard and 1 step back. 1 step back just to look at all the accomplishments they have made in the past.
Guy replying to a comment from Boston brute / January 16, 2012 at 05:14 pm
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Nice try, shill. "SDK clothing" in Google turns up spam bots and only stuff located on the Ephin site. All fake hype for a nobody brand that stitches their name on hats. This isn't fashion. You're trying to do what Alife, HUF and Mishka have been doing for years, and you're doing it poorly. Fuck even RANSOM is better. This is a garbage bottom of the barrel brand. Stick to graff

#deadpool
Deadguy / January 16, 2012 at 05:26 pm
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* Y A W N *
Brody Bramble / January 16, 2012 at 05:37 pm
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Ephin and SDK taking over canada one province at a time. All we can do is help em paint these towns. SDK life. Reppin from Prince George. Bombin everyday 4 life. rain or shine.
Sharky Shark / January 16, 2012 at 05:41 pm
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FINALLY EPHIN in Toronto! straight up quality gear with alittle bit canadian history! love this stuff!
bog / January 16, 2012 at 06:01 pm
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sick wish there was one in ottawa!!
Dick gustavsson(screw funny names) / January 16, 2012 at 06:05 pm
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much love from Sweden/SDK AL DAY EVERY DAY
Ivan / January 16, 2012 at 06:37 pm
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Ephin apperal and sdk are the shit dont know wat all the hatins about these guys rock!
Michelle / January 16, 2012 at 07:01 pm
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Yahhahahah you guys rock! Keep up the good work. Open another one!
EVO / January 16, 2012 at 07:07 pm
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SASKATOON SK WANTS AN EPHIN SHOP!!!!! SDK ALL DAY
Jordan / January 16, 2012 at 08:25 pm
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Keep up the good clothing, ephin.sdk dopest street brand

*neak*
* esjay*
A / January 16, 2012 at 08:47 pm
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Great to see the brand expanding. i'd like to get one of those fitted caps. looking nice!

-A
lol / January 17, 2012 at 12:32 am
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my 12 yr old brother would love this store
cubs / January 17, 2012 at 02:24 am
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I was born in canada and grew up in LA, I was glad to see how the scene was growing in montreal when i whent to visit my family up there. SDK are some of the sickest artists ive seen. almost as good as the big crews from around here. I like the apparel that ephin has, its dope id deffinately rock a hoodie or a shirt or the sickest would be some custom shoes done by like craver or someone like that. Big ups guys keep doin what your doin.
-CUBS1 EDF HLK NBK OGK
8ball / January 17, 2012 at 07:36 am
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Ephin has arrived in TO! Great job with the store! Best of luck with this business venture my friend!!
Edwina Prance / January 17, 2012 at 04:12 pm
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Store looks fabulous, what a unique and fabulous line of clothing, it is so refreshing to see some original thinking for a change. Graffiti is a beautiful art form, and the name is incredible, tongue in cheek and looks good stitched. WAY TO GO
Caspian SDK / January 17, 2012 at 05:18 pm
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Shout out to my T.O Fam , Cant wait to touch down and see everyone . This is just the start , EPHIN SDK WORLDWIDE!
CHESTER / January 17, 2012 at 08:48 pm
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Lookin dope. Finally EPHIN n SDK in T.O. Can't wait to grab some fresh gear. Shout out to my West coast homies.
klecko / January 18, 2012 at 10:29 am
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Great looking store. Welcome to Toronto. Bought my first hoodie a week and half ago...great look and great quality.
klecko / January 18, 2012 at 10:51 am
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Great looking store. Welcome to Toronto. Bought my first hoodie a week and half ago...great look and great quality.
Paul / January 18, 2012 at 10:58 am
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"Streetwear", aka "thugware". They did a nice job on the reno, and I'm glad that super-sketchy internet place is gone, but I don't see this place lasting very long. Though who knows, I guess the dumbasses who drive through the neighborhood booming their car stereos all summer need to buy their baggy clothes somewhere.
sdk sucks / January 25, 2012 at 08:17 pm
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THESE GUYS ARE ALL TOYS AND POSER TRYING TO TAKE OVER T.OWAT A FUCKING JOKE.....
djsyke / January 25, 2012 at 09:31 pm
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Why would T.O rep Surrey hats.If you research this company its just a bunch of punk kids thinking they are cool and hard.Like buddy says stick with graffiti.
MIZTERHYEEE / January 27, 2012 at 10:59 am
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HA HA HA! keep hatin haters, SDK here to stay believe that
THE REAL SDK FROM 1993 / January 30, 2012 at 02:45 pm
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http://www.youtube.com/results?search_query=WUFC+SDK+&;oq=WUFC+SDK+&aq=f&aqi=g1&aql=&gs_sm=s&gs_upl=93418l97684l0l100198l1l1l0l0l0l0l79l79l1l1l0
THE REAL SDK FROM 1993 / January 30, 2012 at 02:54 pm
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thats the real sdk since 1993 that sdk from ephin is trying to bite.if you reasearch the real sdk and its writers its a legend crew and some their writerz are kingz.
THE REAL SDK FROM 1993 / January 30, 2012 at 02:59 pm
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http://vimeo.com/7622212

a documentry on real sdk members the real sdk crew is huge and are kings and legends of graffiti as well...
emmy / March 1, 2012 at 01:02 am
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fuck you guys and your fake comments this isn't surrey, that copycat shit isnt gonna fly here
jill / April 15, 2012 at 11:09 am
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growing up in surrey, despite it's awful reputation. It was really cool to see some young guys trying to start up something that didn't have to do with drugs and gangs.

These guys had something the believed in and worked on everything they loved. Yes it's "street" style, but they are giving back to their community. They would take in younger kids and give them a place they felt like they belonged. Skate teams, kids wanting to make music and art. It's cool.

I've been living in Toronto awhile and when I saw that the company has expanded and opened a store in Toronto, I was pumped.
F.D. / May 14, 2012 at 02:09 pm
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Quebec city would be awesome for the next store!
Mobobliz / July 1, 2012 at 05:43 pm
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cheap prom dresses to your friends
promgirl629gb
aaron cunningham / November 1, 2012 at 01:01 am
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god bless for having a ephin shop
sparkles420 / August 5, 2013 at 08:02 pm
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I am from Surrey and the SDK crew is amazing! Congrats on expanding! I have a few Ephin shirts/hoodies and it is all QUALITY!
AND IN RESPONCE TO: DJSYKE its not reppen surrey hats, its supporting a company. there is more to SDK and Ephin than graffiti, they make quality clothing, have hiphop artists, support up and coming artists, skateboarding,sponser events such as world b-boy classics,have a interveiw show on u-tube called get off the couch.... Its not a bunch of punk kids that think they are cool. these guys are out to make a movement and are super positive, and are great at what they do. and one last thing, you say why would to rep surrey hats? they aint surrey hats they SDK and Ephin hats. you go in any hat store and they sell hats representing sports teams from everywhere. u dont make sence. Anyways Congrats on the expansion!Haters keep on hating!these are awesome people and they doin it!
James / September 7, 2013 at 04:58 am
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Duke and Duchess Apparel reppin' Ephin and SDK from the west coast in Kelowna B.C, Canada. We carry a vast and exclusive selection of Ephin and Stomp Down. Check us out online
www.DukeAndDuchessApparel.com for all your streetwear needs with over 25 of the hottest and most exclusive brands and free shipping all over Canada with a purchase over $50.If your looking for great customer service, quality items, and the most variety you will find in one store come check us out!!!! Also like us on Facebool www.Facebook.com/DukeAndDuchessApparel #Alwaysmovingforward #Don'tbedifferent,beoneofakind #Youngandfreash
Apparel Manufacturing Company / October 25, 2013 at 06:55 am
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Thank you for your post!!!!

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