Tuesday, September 1, 2015Fog 18°C
Fashion Stores


Posted by Amy Michelle Smith / Posted on April 4, 2013

Elevator TorontoElevator, the latest shop to pop up near Queen and Dufferin, opened its doors to the neighborhood this past month, offering a dose of Savile Row-lite for the Parkdale set. The ethos of the store, as explained by the charmingly infectious store owner Niko Downie, is simple but fresh: strictly accessories, but never basic.

Simple and chic, the store is meant to give the impression of a hotel lobby (I couldn't help but feel as though I was in an episode of BBC's The Hour, though perhaps that could be chalked up more to Downie's soothing English accent). A beautiful wooden light fixture, originally hanging in the lobby of a Chicago hotel in the 1920s, shines over a round table of spring-tinted ties (bow and otherwise) from U.K. label Charles Olive ($45+) and classic New York neck wear manufacturer Mountain & Sackett ($45 for bow ties, $60 for silk ties).

Elevator ParkdaleGrowing up in London, Downie was always inspired by the unique flourishes that adorned the classic suits of the men he would see heading to work in the morning. A pink sock tucked under a slick pant-leg, a bold lining on a tailored suit jacket. A colorful pocket square elevating an otherwise simple look. Elevator aims to bring that same experimental joie de vivre to men and women in Toronto with a wide range of accessories, handbags and personal care products hand-picked by Downie himself.

Elevator Queen streetThough it may appear at first glance to be all about the men, there's plenty to be found for the ladies. Jewelry, handbags, scarves and skin care (from Toronto brand Leaves of Trees) further illustrate the marriage between practicality and style at reasonable prices. I had my eye on a buttery leather metallic tote bag that would fit all my summer essentials from Berlin-based brand Liebesking ($375) and a sleek arrow cuff ($89) from Kris Nations jewelry out of California that would be a welcome addition to my wrist.

Elevator ShopIt's clear that Downie puts a heavy amount of thought and consideration into every product he brings into his store. Hearing him wax poetic over fine leather belts from Italian label Anderson's ($130-150) or the aromatic Tobacco Beard Oil ($14) from Portland General Store makes you want to return over and over again. And this summer, I'm pretty sure I will.

Elevator Shop TorontoI suppose the message of Elevator is this: why wear a t-shirt when you can wear an oxford with a casual tie, cufflinks and even a pocket square? Stop in to Elevator to experience the finer things in life without breaking the bank.

Elevator TorontoElevator TorontoElevator TorontoElevator TorontoElevator TorontoElevator TorontoElevator TorontoHours of operation: Tuesday to Wednesday from 12 p.m. to 6 p.m.; Thursday from 11 a.m. to 7 p.m.; Friday from 11 a.m. to 8 p.m.; Saturday from 11 a.m. to 7 p.m.; and Sunday from 12 p.m. to 5 p.m.

Photos by Morris Lum



the lemur / April 4, 2013 at 12:56 pm
Savile Row is the centre of men's tailoring in London, not its high street. The 'high street' is the generic name (often the actual name) of the main commercial strip in smaller cities, considerably more downmarket than a street like Savile Row.
meowmix / April 4, 2013 at 01:51 pm
A hotel closet maybe, don't know about lobby. Looks like all the other quasi-upmarket hipster stores in the area.
Michael / April 4, 2013 at 02:20 pm
best new store in Toronto.
Matt replying to a comment from meowmix / April 4, 2013 at 02:22 pm
"quasi-upmarket hipster stores" -- so, by that you mean stores for people who give more than zero fucks about how they look, right? Why are these comments always so chock full of mean-spirited assholes? The store looks nice! Best of luck to a dude with the wherewithal to do something with his life, as opposed to anonymously shitting on other people's ambitions.
Joosus / April 4, 2013 at 03:07 pm
garyT / April 4, 2013 at 03:15 pm
I agree. Too often people are just negative and shitty. It's a good looking shop. Not hurting anyone. People gotta lighten up.
Jean / April 4, 2013 at 03:32 pm

Could'nt agree with you guys more. Toronto's in desperate need of retail and people that think outside the box (even in the smallest ways) to liven up the atmosphere in this city.....best of luck to this store owner.
mike in parkdale / April 4, 2013 at 03:43 pm
there are some amazing stores in that area - granted I buy my T-Shirts at Fullworth (parkdale locals know the spot), but I still appreciate some nicer things coming in.

what happened to the jewelry store that was there before? Closed or moved?
nardl blarn replying to a comment from the lemur / April 4, 2013 at 04:23 pm
Like the lemur said Savile Row is the centre of men's tailoring in the UK and associated with high end bespoke tailors. High streets are the main shopping streets in all cities (not just smaller ones- kensington high street, acton high street etc. in London). More pertinantly, "high street" or "high street shop" normally refers to repetitive chain stores, you know the same stores in every high street in the country (what's left of them anyway!).

Anyway, the whole framing of this article is wrong, Savile row is certainly not a high street and this store is certainly not Savile row.
Shopper / April 4, 2013 at 04:36 pm
Love this place. I happened to be walking by the other day and bought an awesome scarf. Have got so many comments already!
Niko is lovely - really hope Elevator stays.
Great if your looking for birthday pressies.
Carla / April 4, 2013 at 04:49 pm
It's a great addition to the area. I bought some fun hair accessories when I stopped in and will definitely be back. It's also an amazing store for gift buying.
Welcome Elevator!
Carla replying to a comment from mike in parkdale / April 4, 2013 at 04:52 pm
"Made You Look", the jewelry store, moved right across the street - it used to have two locations (right across the street from each other) but they condensed to one.
Parkdalien replying to a comment from mike in parkdale / April 4, 2013 at 05:01 pm
Mike, they had two locations and decided to consolidate in just the one, which is directly across the street.
Sarah142 / April 4, 2013 at 05:37 pm
It looks like they have some nice pieces - I'll have to check it out!

(and I agree with Matt - such a problem in this city is mean spirited folks just putting anything and everything down. Get a life, honestly).
Aaron Benson / April 5, 2013 at 09:51 am
The shop looks beautiful Nico! What a lot of hard work you've done. Congratulations. A total pleasure working with you.

Hats off to anyone daring and bold enough to open a business, but to 'elevate' that's a whole next level!

Best wishes
Ron replying to a comment from the lemur / April 5, 2013 at 10:07 am
I agree. Savile Row is not associated to London's "high street" whatsoever; it is the high end suit tailoring hub.
Ron replying to a comment from meowmix / April 5, 2013 at 10:16 am
I love that anything relatively stylish is immediately branded as "hipster." This city/country is so far behind diversity within the retail market. Having just moved back from London, I (amongst many more I'm sure), appreciate the aesthetics of this store. It's a welcome addition to the city. Best of luck to Niko Downie. I'll be popping by very soon.
Nickw / April 7, 2013 at 02:33 pm
When it comes down to it, niko is an amazing guy with good spirit and eye for quality product. For all those idiotic naysayers, it's a shame you look at life so sour! Hope and pray that Shop Elevator has much succes as Toronto needs cool shops like these.

All the power to you Mr. downie! Sells lots of goods!


grimey / April 8, 2013 at 11:39 am
hipster is the new catch-all pejorative for the philistine. glad to have more nice stores in the neighbourhood.
Becca / April 15, 2013 at 12:12 pm
I popped in here for the first time the other day and thought Nico was great. He was enthusiastic and very knowledgeable about his product, and the shop itself is clean, streamlined and well curated. And I totally have my eye on the striped red and blue tote on the top shelf! I'll definitely be in again!
john / May 29, 2013 at 08:07 am
LOVE it good luck
Mitt replying to a comment from Matt / June 4, 2013 at 05:42 pm
""quasi-upmarket hipster stores" -- so, by that you mean stores for people who give more than zero fucks about how they look, right?"

Except a store like this is for people who give a LOT more than zero fucks about how they look.

Add a Comment


Find a Fashion Store

Or use the options below to assist you in locating a Fashion Store in Toronto.

Search Results

Please select criteria from the dropdown menus above to start your search.


Recent Reviews

Refine the list using the categories below:

Other Cities: Montreal