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Fashion Stores

Bicyclette Boutique

Posted by Robyn Urback / Posted on March 31, 2011

Bicyclette TorontoBicyclette Boutique has found its permanent home on West Queen West near Trinity Bellwoods, offering its unique selection of urban-meets-whimsy clothing. Though I'm not much of a gusher, especially when it comes to clothing, I was rendered paralyzed upon walking in and spotting a gorgeous white cocktail dress with pearl bodice, thin straps, and sweetheart neckline.

"What is that?" I asked owner Paige Boersma. "And I want it."

"Oh, it's like every girl's dream," she says, picking up the One Teaspoon dress ($228). "It's very sweet."

Bicyclette TorontoSweet, but not too sweet. That's the impression I get from most of the items displayed around the pristine white boutique. "Everything is sort of street style meets fairytale," Boersma says. "And there's something special about each piece, made with a lot of detail."

Bicyclette TorontoBoersma, who graduated from Ryerson's Fashion Communication program, started Bicyclette as an online shop in August 2010. From there she opened two pop-up shops; one in Kensington Market and another further west on Queen Street.

Bicyclette Toronto"I wanted to open here because I live in the area and there's such a great sense of community," she says. "And I want this store to reflect that; I don't want it to be exclusive--unique pieces, but affordable."

The items in Bicyclette range from about $12 for some accessories to up to $300. "I only buy small quantities of each item," Boersma says, "so you know you're getting something special."

Bicyclette TorontoThe boutique carries both local and international designers. Boersma showed me some of the pieces by local jewelry designer Lauren Elan, many of which carried the same sort of messy yet romantic vibe embraced by the shop's clothing. "Her cousin," she says, picking up a Midsummer Night's Dream-esque scarf ($50), "also hand-dyes silk scarves. They're just gorgeous, and each one is different."

Even the seemingly basic items in the boutique have a romantic edge. Some Wild Fox tees have a mesh lace back, and there's lots of lace overlay throughout.

The name "Bicyclette" was meant to encapsulate the style of the clothes, Boersma tells me. "Riding your bike is very downtown, very urban," she says. "In Europe, women ride their bikes everywhere, but they're always dressed to the nines. It's just a great image, and that's the idea I want to convey through my clothes."

Bicyclette TorontoPhotos by Dennis Marciniak



ag / March 31, 2011 at 10:05 am
i love everything in this store! Paige has great taste!
DS / March 31, 2011 at 10:24 am
Looks beautiful! I love this: "Everything is sort of street style meets fairytale"...
Can't wait to check it out. Thanks for sharing :)
IG / March 31, 2011 at 01:52 pm
...not to be confused with La Bicicletta (
An actual Toronto bike store...
E / March 31, 2011 at 02:56 pm
It is absolutely useless (and endemic to blogTO) to describe something and not show a damn picture of it.
tiff / March 31, 2011 at 04:43 pm
i love this store! she has such a great eye!
Mel / March 31, 2011 at 07:05 pm
The store is awesome and I hope it does well. So much thought put into every detail in the store, right down to the die-cut tags on the clothes.
louise / April 1, 2011 at 02:20 am
Stopped by to check it out the other day, So many great pieces you don't see elsewhere! Gorgeous accessories and it smells great :) Can't wait to shop for spring!
Paige (Bicyclette Boutique) replying to a comment from E / April 1, 2011 at 12:50 pm
For those who are curious about the specific items mentioned in the post that aren't pictured, I've put together a blog post featuring images of the pieces for your viewing pleasure. If you have any other questions or want to see anything else, just ask!
Frances Drost / April 2, 2011 at 08:14 am
LOVE the pictures and the ability to get a feel for the store. Congratulations on the new opening. It looks so inviting!
Renee Geluk / April 3, 2011 at 11:33 pm
Hi Page: Thanks to Pake I received your website and have to congratulate you on the opening of your store. Oom Joop and I wish you the best of luck and hope to visit the store whenever we go to Toronto.


Tante Renee
natty g / April 9, 2011 at 07:53 am
great article we want to profile them in our upcoming project a photo essay to end all photo essays using the internet exclaimation point
Jacintha / April 11, 2011 at 12:57 pm
Is there a way I can purchase the one teaspoon kiss of death dress in an Australian size 10 and please have it shipped to Australia?
I desperately want this dress and had ordered it online but got sent an 8!
Would greatly appreciate it and can pay immediately!
Monica / April 13, 2011 at 09:43 am
I couldn't believe my eyes the other day when, on a trip to TO, I came across this store on Queen St. West. Bicyclette is a very nice store, indeed. It carries some interesting lines,has many "unique" little touches and is strikingly laid out. So striking, in fact, that I recognized it instantly: It's practically identical to Blush Boutique, located in Guelph, where I've lived (and shopped) for many years.

How did that happen?

Interestingly enough, I've since learned that the owner of Bicyclette is from Guelph but is not affiliated with Blush in any way. Hmmm..

Well, if imitation is the sincerest form of flattery, Michelle, the owner of Blush, must be flattered all to heck. Or not.
Sophie / April 18, 2011 at 02:03 am
So excited to check this store out. It looks gorgeous!
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