Carpooling It Up
Smart Commute Toronto launched last week, with the aim of moving people away from driving to work alone. How could they possibly achieve this, you may ask? Well the usual "working with businesses" tenet is given (good luck with that) but I thought I'd look a little closer at their "Carpool Zone" to see if there was anything real going on there. Is it really possible to find a ride?
I filled out the form and hypothetically supposed that I was still living at my parents' place in Mississauga, traveling to Ryerson University during the week, and looking for a ride. Admittedly, here is where I was expecting to find a neat but essentially useless tool since no one uses it. Wrong. It actually spit out close to ten viable drivers looking for passengers! I'm impressed (not easy). Now I didn't go to the next step (of actually arranging rides), so I can't comment on how that would go.
So my skeptical self managed to partially affirm itself by noting Smart Commute's promises to encourage biking, walking, and public transit by partnering with businesses is mostly nonsense. But kudos to the carpool section of their website. You can actually find people looking to share rides!
Essentially the same program has been launched in other other GTA municipalities but now we have our own version coordinated through the City's Toronto Environment Office. Check out Smart Commute's main page for more info on their programs.
Photo by Eyeline-Imagery in the blogTO Flickr pool.
Comments (5)
Hello there!
I'm glad that Carpool Zone was able to demonstrate just how well Smart Commute works. I'm not sure why the cynicism over our work with employers, though. We work with 60 employers that represent over 250,000 employees across the GTHA. Without the employers, we would not have been able to reduce 1.3 million single occupant trips and 17,000 tons of greenhouse gas emissions during the 2004-2007 period.
Have faith, my friend.
All the best,
/mark
I love how they pump money into an advertising program advocating cycling. Why can't they pump money into the cycling infrastructure instead?
Many "potential" cyclists avoid it because of aggressive drivers that they will have to share the road with. They fear for their life. So this campaign's subset promotion of cycling is laughable because that money should be going towards bike lanes.
This city is so backwards.
Watch out, carpooling can be illegal and dangerous!!!
http://www.techcrunch.com/2008/11/12/ill-never-let-canada-live-this-down/
Just wanted to say thanks for using my photo, I knew it would get on some article about carpooling or commuting, eventually.
And to add to the first comment about driving with Ahmadinejad, I give you driving with Hitler: http://www.archives.gov/exhibits/powers_of_persuasion/use_it_up/images_html/ride_with_hitler.html














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