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Design Stores

WANT Passport

Posted by Jesse Ship / Posted on December 11, 2012

WANT Passport Island AirportWANT Passport has recently opened at Billy Bishop airport. If it has one mission, it's to keep its customers in the mile high club, or at least help them get there. It's probably Toronto's sexiest travel store and is doing what it can to keep those lofty, free-wheeling 60s and 70s ideals alive.

The brainchild of Montreal's WANT Les Essentiels De La Vie(Dexter and Byron Peart, Mark Wiltzer and Jacqueline Gelber), the shop has a footprint spread over one main store and two kiosks in the departure lounge that fold out like the LV travel steamers of luxury travel yore. They stock so many brands it's hard to really list them all, or even fit them all into a carry on, but I'll do my best to highlight what caught my eye.

WANT PassportAs a weary traveller knows, freshening up after a long flight with a good tooth brushing in the airport washroom is truly an essential, so it's no surprise that the toiletry section is one of the shop's strong points. WANT Passport features real badger hair toothbrushes from Koh-i-noor ($22) (synthetic available too, $18) as well as industrially-design Yumaki toothbrushes from Japan ($12).

And because the post-flight tidying up process can only keep one comfy for so long, WANT Passport also stocks Sweden's White Briefs sleepwear, a luxurious line of simple pima cotton pajama tops and bottoms for men and women, housed in minimalist Swedish packaging (~ $100-$200).

WANT PassportAs one of the partners in the venture, Japanese-inspired French music and clothing label Maison Kitsune their full catalog of 14 taste-making electro artist compilations available here in both cd ($25) and vinyl ($15), as well as the small but powerful expandable accordion-like X-Mini portable bluetooth speaker ($120).

Since dancing in the aisles is probably going to annoy other passengers, amost of us probably aren't going to get much use out of this speaker in-flight. But it still packs a punch and is a great little travel gadget to have on the road.

WANT PassportWANT Passport is very much an accessories store which gives way to the inherent extravagances of accoutrements like cashmere eye masks ($100) and ear muffs ($170) from Flouzen and primary-coloured wellies SWIMS. And of course there are the many practical Italian leather calfskin and canvas bags, satchels, purses ($195-$1,595) and slippers ($175) that WANT made its name with.

High brow reading material like Monocle (who also have their own Toronto store and are also collaborators with WANT on other projects), is also for sale as well as minimalist yet complex CubeBots by Areaware ($28), wood block transformer type toys that should keep kids busy on their not-so-long flights out of the Toronto port.

WANT PassportWhile taking the ferry out to Billy Bishop airport might not be in the average person's daily routine, the shop is worth a browse for those looking to pick up some of WANT Passport's exclusive items without making the trek to Montreal or New York.



Ryan / December 11, 2012 at 10:31 am
I have too much money, this seems like a good way of fixing that problem.
Djarman / December 11, 2012 at 10:48 am
I like polluting downtown Toronto with jet fumes. I fly Porter.
Canterbury Tail replying to a comment from Djarman / December 11, 2012 at 11:05 am
Porter doesn't fly jets, they fly turbo props (jets are prohibited at the island airport except for emergency and medvac.) As for pollution, try the vehicles on the Gardiner and Lakeshore, way more pollution (both noise and chemical) than the airport.
Jo / December 11, 2012 at 11:07 am
I walked passed the shop on my way to a cab -flying home from Montreal. The shop is at the arrival level as you leave the airport. Not great planning. SHould really be in the lounge area...that's when people shop at an airport -when they're waiting to board not arriving.
Moi / December 11, 2012 at 11:25 am
I agree with JO. silly putting it as you leave the airport
Also. WTF? the prices and items are way too much
Why not just have a simple store. give me a bag of chips and a good chocolate bar, some lame cheesy magazine and tacky souvenirs.
DB / December 11, 2012 at 11:54 am
As the article says, there actually are two kiosks. One in each departure lounge, for those about to board. The arrivals location is located right near the baggage claim, and when the pedestrian tunnel opens up, it will be feet from the main location in arrivals for those walking both to and from the airport. I'd say thats planning. As for prices, the products and price point isn't for everyone, I agree. But when you are dealing in high-end retail, they never really are.
Ford4ever replying to a comment from Canterbury Tail / December 11, 2012 at 11:56 am
"Porter doesn't fly jets, they fly turbo props"

Er, even though I think Djaman's comment was silly, I have to point something out to you: turboprops and jets burn the same type of fuel (Jet A-1).

ComeOnMan replying to a comment from Djarman / December 11, 2012 at 11:58 am
You're an idiot.
I live on Stadium Rd for a good 4 years.
The planes are the least of the issues when it comes to pollution.

Porter is the greatest thing to happen to travel in a long time.
tbd / December 11, 2012 at 11:58 am
This caters to the higher class business travelers that Porter attracts. not the cheap, buy my discount ticket and travel once every 2 years type like yourself. Also, free snacks and beverages in the lounge for why would they need a store set up for paid snacks?

Canterbury Trail is right, they don't fly jets. they also don't use plastic throw away cups because they are an eco-friendly company.

Why would someone come on here and trash a store that isn't targeting them or a company that they clearly know nothing about.... go away.
Skeezix / December 11, 2012 at 12:38 pm
"Er, even though I think Djaman's comment was silly, I have to point something out to you: turboprops and jets burn the same type of fuel (Jet A-1)."

That's not really the point. A Honda civic and a Hummer can also use the same type of gasoline. More relevant is the fact that turboprops generally use 25 to 40 per cent less fuel and produce up to 50 per cent fewer CO2 emissions than similarly-sized jets. And Canterbury Tail was mainly pointing out the obvious - that by referring to jets, Djarman showed that he knows very little about Porter or the Island Airport issues.
Ford4ever replying to a comment from Skeezix / December 11, 2012 at 12:47 pm
But turboprops still fill the air with Jet A-1 fumes, especially during the inefficient operations at start-up, taxi and takeoff. That IS the point.

Ford4ever / December 11, 2012 at 01:07 pm
Anyway, great looking shop -- it aims high (unlike the garbage at Pearson). Reminiscent of Flight001
gr1 / December 11, 2012 at 01:43 pm
WANT bags are gorgeous. very nice to see them stocked somewhere in this city since Nomad has stopped carrying them.
Joe / December 11, 2012 at 01:47 pm
Cute, but hipsters dont travel by plane to begin with.
IkeaMonkey / December 11, 2012 at 02:05 pm
Hipsters don't shop here, they work here. Rich people shop here. Suck it up people, If you work hard you can buy what you want from this Monocle looking shop.
J / December 11, 2012 at 02:56 pm
A much needed store in the Island Airport when you can't even BUY A MAGAZINE during a flight delay.

Priorities are way off.
Mattie / December 11, 2012 at 04:02 pm
Perfect store to sell to douchebag executive types with money to burn and women at home to make happy. :)
Kevo replying to a comment from Ford4ever / December 11, 2012 at 04:36 pm
"But turboprops still fill the air with Jet A-1 fumes, especially during the inefficient operations at start-up, taxi and takeoff. That IS the point."

Turboprops are more fuel efficient than jet engines. I'm sure those 100 year old diesel ferries that are used to carry 20 people over to the island are also bad for the environment, so you may as well continue your crusade against those too.

I live on the lake and the sound of the Gardiner and drivers leaning on their horn as another blocks an intersection is 100 times worse than a plane taking off from time to time (plus the drone of a plane motor is better than those stupid Harley Davidsons).

An expensive & fancy store makes sense for the airport - lots of business people with money. Whether or not the right target market is there (youngish) is another story, though. Although there's no magazine shop, you don't really need one when they give out free newspapers, cookies, and drinks.
Chris! replying to a comment from Djarman / December 11, 2012 at 06:03 pm
Nice try, moron.
Steeplejack / December 11, 2012 at 06:51 pm
Not a place I'd shop at myself -- too pricey for me -- but great for those who have the lucre. It's their money' let 'em spend it however they want. Also RE: the environmental issue: the Q400s are more fuel efficient than jets; also the airport buys ALL it's electricity from Bullfrog Power-- it's all renewables.
brianna s. / December 11, 2012 at 07:15 pm
great, another public tax funded venture for privately owned porter.
Q: ever wonder how porter makes a profit flying more than half empty planes out of priceless downtown real estate?
A: A sweet deal on the land from the federally controlled port authority to fly your political leaders and business elite at jacked up last minute ticket prices... paid for by you of course (either directly or expensed). Not to mention the "economic action plan" that is the island tunnel.
so, if you think about it, the money you don't have to afford these ludicrously expensive (and just plain ludicrous) knick-knacks is, actually, your money!
Simon Tarses replying to a comment from IkeaMonkey / December 11, 2012 at 07:33 pm
Maybe if hipsters were PAID enough money by whatever jobs they have, they'd be able to fly more often from this airport AND afford these items from this shop. But, we all know how the New Economic World Order cares about paying people anything (except for filling the coffers of the rich and powerful.)

By the way, dipshit, how the frack do you know how hard anybody else than yourself works?
Zed / December 11, 2012 at 09:26 pm
Some real ignorant pricks read BlogTO regularly.
lol / December 11, 2012 at 11:10 pm
The free snacks, coffee, drinks and snacks out of the airport is amazing tho!
Joey replying to a comment from Zed / December 12, 2012 at 12:48 am
"Some real ignorant pricks read BlogTO regularly"

Thanks for letting everyone know you read BlogTO regularly.
milo replying to a comment from Djarman / December 12, 2012 at 02:23 pm
stay living in Mississauga and flying Sunwing and your next flight to Mexico.

Typical uneducated suburban trash.
Mikey / December 12, 2012 at 02:34 pm
No surprise, I see a copy of Monocle and Foreign Affairs in one of the listings...
handfed / December 12, 2012 at 07:02 pm
The conversation here seems to indicate that Porter is some kind of bourgeois airline? I fly regularly to Boston and Washington with them, and the level of service is much better than with big carriers out of Pearson. The price of tickets is competitive, most of the time being ~$100 less. What's to complain about?
DKN / December 14, 2012 at 12:03 pm
I went to Want Passport for the first time recently. Yes, it's high end, but it's very tasteful and well designed. The frequent Porter flyer can afford these items.

Their bags were really stylish.

I would recommend shopping there if you're in need of travel accessories.

Every broke loser in Toronto seems to be commenting negatively.

The store looks great ... but yes they could use more magazines.

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