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Design Stores

Sweetpea's

  • Currently 3.88/5

Rating: 3.9/5 (43 votes)

Posted by Robyn Urback / Reviewed on March 10, 2011

Sweetpeas TorontoSweetpea's has brought eco-friendly, contemporary floral design to Roncesvalles. Finally.

"There really wasn't anything like this before," owner Sara Jameson tells me, leaning over the counter. Jameson has lived in the area for years and is clearly a Roncy devotee. "There were stores that sold flowers, but no real flower boutique." So, after working in landscaping for two years after leaving her previous job as a graphic designer, Jameson took over this space, formerly occupied by Buddha Dog, and opened up in September.

Sweetpeas TorontoPerhaps I let the floral aroma and abundance of freshly cut flowers seduce me, but I found the space absolutely beautiful. The store has a soft rustic feel, with 100-year-old barn board along the walls, an antique chandelier hanging in the window, and the original tin ceiling painted a cool metallic by Jameson's husband, "Who spent four days on a scaffold lovingly painting the whole thing," Jameson says. It also displays the old "Venus Florist" sign behind the counter.

Sweetpeas TorontoSweetpea's tries to source locally grown flowers whenever possible, and recently went through dozens and dozens of eco-friendly, fair trade roses for Valentine's Day. They use flowers that are in season and biodegradable cellophane and bags. "I take so much pride in what goes out of the store, and I really think everyone should have fresh flowers in their homes," Jameson says. "We have posies that are $10 and quite sweet, and stems for as little as $2 each."

Sweetpeas TorontoSweetpea's also sells non-floral items such as its Ketto I <3 Roncesvalles mugs ($24.99), a whole array of Bleu Lavande products, cards, toys, and Mean Card magnets ($6) with wonderful messages including "Your Degree is Useless" and "The Elderly Have a Strange Odor."

"A lot of the products I sell I've found at the One of a Kind Show," Jameson says. "I just look for things that are unique and kind of cool."

Sweetpeas TorontoAlong with its garden centre Sweetpea's plans to open in the spring, the store does floral designs for weddings and other events, will be selling seeds in a few weeks, and of course, will help couch-surfers get out of the dog house.

"I once had a guy come in and ask, 'So what do you have in the I Fucked Up category?'" Jameson tells me. "I asked him, 'Fucked up like "I didn't mean to call you fat," or "I didn't know she was your sister?"" He said he didn't know.

Sweetpeas TorontoThere are sweeter stories, such as the old man who came in this past Valentine's Day to buy a bouquet for his wife. "He signed the card, 'Didn't forget. Couldn't forget. All my love.'" The store itself is named for Jameson's husband, who she calls "Sweetpea." Jameson's Valentine's Day present, though, wasn't a bouquet of roses. "He flew in from Halifax, where he's working as a pilot, and fixed the leak under the sink," she says.

Sweetpeas TorontoPhotos by Dennis Marciniak

Discussion

19 Comments

Amrita / March 10, 2011 at 01:59 pm
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This is a lovely new addition to the neighbourhood. Staff are super friendly and they have a ranges of price points so you can get something pretty much at any budget. So far I've only bought things off the shelf -- would like to see how they do with making a custom arrangement.
mike in parkdale / March 10, 2011 at 02:24 pm
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looks like a very nice shop - that ceiling is one of a kind.

shame that the sign on the outside of the shop looks so glossy and modern compared to the interior pictures. It's like the interior and exterior are two different stores. Anyway, good luck with it!
Chris / March 10, 2011 at 02:25 pm
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My finance and I were in this shop about 2 weeks ago a simply loved the place. The women were very helpful and they had some beautiful arrangements.
JoeParez / March 10, 2011 at 02:31 pm
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Finally! Something that's not a bookstore, cafe or organic/vegan restaurant or bakery (no offense). This is such a cute little shop, I would've never guessed it would be in the Roncey neighborhood. Gotta check it out next time I'm around.. especially with my girlfriends birthday coming up!

Haha! i didn't know that Budda Dog was gone though..
Amy K / March 10, 2011 at 02:46 pm
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Love the interior and the cute stories. They sound like nice people.
Matt replying to a comment from JoeParez / March 10, 2011 at 03:33 pm
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I wouldn't lump bookstores in with the organic resto/cafe/bakery thing (though there are enough of those on the strip as it is.)

One thing I like about Roncey is that three bookstores can survive in one area (I don't know if they're all doing gangbusters business, but they're there, at least.)

Ian / March 10, 2011 at 04:04 pm
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I bought flowers for my girlfriend on Valentines days from Sweetpea's as I was out of town. Due to an unfortunate series of events, the flowers arrived at her work a few moments after she had left for the day. Sweetpea's more than made it up to me by providing a wonderful arrangement free of charge for our date the next weekend. Both arrangements made my girlfriend super happy as they were beautiful. This is what I call customer service. The second arrangement was the same kind of flowers my girlfriend loves and had to have been close to the first in cost. I will be a repeat customer for sure.
Sweetpea's replying to a comment from Ian / March 10, 2011 at 04:19 pm
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Hi Ian,
We are so happy things turned out so well for you and your lovely girl. You were super awesome to deal with. She's one lucky lady. The big callas were a treat to have in the shop before they were sent out. Thank you for such a kind review!

Big hugs from all the gals at Sweetpea's.
Chris replying to a comment from Sweetpea's / March 10, 2011 at 06:40 pm
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See people??? How can you NOT want to support these girls????
Moi / March 11, 2011 at 02:36 pm
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WOW I love the name Sweetpea's....so cute.
Although I do not live near there, I think this will now be my go-to place.

I love that they have a great selection of Cards also
Well done! The flower shop photos have a very warm feel :) :) :)
Patty / March 11, 2011 at 04:26 pm
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This store is simply amazing! The moment I walked in... I instantly loved everything about it. Well done girls!
David / March 11, 2011 at 05:28 pm
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Of course she's amazing. She's my kid.
Love you
Sara replying to a comment from David / March 11, 2011 at 06:40 pm
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Daddy! So glad you saw the article. I love you too. :o)
bob / March 11, 2011 at 06:52 pm
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uh those roses look like they're browning around the edges
Sara replying to a comment from bob / March 12, 2011 at 12:59 am
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Hi Bob,
That's a combination of two things. There is a creamy/green tint to the edges of the blooms, which didn't translate well in the photos. Also, we tend to leave the guard petals on our roses. Some shops take them off, but we prefer the natural, garden look. Plus they protect the rose until being used, so they stay fresh as long as possible. If a client requests to have them removed, of cours, we can accomodate.

Sara replying to a comment from bob / March 12, 2011 at 01:03 am
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Also . . . Our roses are brought in fresh at least twice a week. They are always eco-roses, both socially and environmentally responsible.
Bill / March 12, 2011 at 08:40 am
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The place looks great. Nice job. And good to see the old Venus Florists sign looking at home. Hope it's a big success.
Bill / March 12, 2011 at 08:51 am
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The place looks great. Nice job. And good to see the old Venus Florists sign looking at home.
Tracy / March 17, 2011 at 04:52 pm
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I went into Sweetpea's today for the first time. Kelly made me the most stunning floral arrangement. She listened to what I liked, let me help pick out some flowers, and then designed the bouquet with originality and flair. Happy early birthday to me! And thanks again, Kelly!

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