Rolo stands for Realm of Ludicrous Objects and these guys aren't kidding. This is The IT Store for the Yorkville set (or those who'd never be caught dead in The IT Store). Gadget-heavy, the shop piles cool inventions upon gag gifts and stacks 'em high. There isn't a merchandising strategy here, really. Best gifts include the orgasmic head massager, heart-shaped optical computer mouse, and placemats that convert to retro paper airplanes.