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Design Stores

Avenue Road

Posted by Ian Milne / Posted on August 3, 2010

Avenue RoadAvenue Road is a palatial furniture and home decor store located, oddly enough, on Eastern Avenue. I don't use the word palatial lightly. And, forgive the superlatives in this post, but they are warranted.

Avenue RoadThis magnificent heritage building was built for the Consumers Gas Company. In its last incarnation, it was home to an Asian language newspaper, complete with all its printing presses. Now, Yabu Pushelberg has stripped it to its fundamentals, and wisely opened up the space as
much as possible. The second floor of the building is a jaw-dropping, block long, cathedral space. It really is like nothing I've ever seen devoted to retail sales before - only churches, museums, or airports have this kind of space. Currently, the room provides a backdrop to the store's outdoor collection and some stunning map-based room dividers from Toronto's own Moss & Lam.

Avenue RoadThe fit and finish of the furniture in this three story mecca is unparalleled. These pieces are made from the finest materials, assembled by the most skilled crafts people from around the planet. And, accordingly, it shows in the prices.

Avenue RoadThe effect of entering such a stunning building, devoid of almost any signage inside or out, and no prices visibly displayed, is quite intimidating. In fact, when I first walked in, the receptionist was away from her desk, and I thought I'd perhaps wandered into a private home or office, instead of a store. It wasn't long before some friendly staff appeared and put me at ease, but it was still another twenty minutes before I gathered the courage to actually touch anything. Seriously. Such is the exquisite level of the works on display.

Avenue RoadThe first thing I did touch, Tobias Grau's Teatime lamp, rewarded my curiosity by affirming that this was the real deal. A small raised dot of wood in the perfect chrome finish was in fact the on/off switch. Nothing less than this perfect touch would seem appropriate ($1,061).

Another outstanding example of design here is Canadian Jacques Guillions' Cord Chair. The exclusive re-issue of this classic is available in several finishes ($995).

Avenue RoadThe store's naturally-lit basement holds yet more riches: the stunning collection of rugs from The Rug Company, featuring such noted designers as Vivienne Westwood, Diane Von Furstenburg, and Paul Smith. The quantity, quality, and range of designs is impressive. Many of these are now on the top of my wish list, but I'll probably have to settle for a slightly more affordable pillow ($300).

I have one more addition to my wish list - the stunning and elegant Dinamarquesa chair by Jorge Zalszupin ($5442). I'll be going back to Avenue Road just to visit it.

Avenue RoadPhotos by Dennis Marciniak



hectorvalanza / August 4, 2010 at 11:06 am
one word comes to mind: pretentious.
ChrisToronto / August 4, 2010 at 11:14 am
user-pic recently featured an interview with Yabu Pushelberg who describe their approach with Avenue Road as "de-luxing":
LJ replying to a comment from hectorvalanza / August 4, 2010 at 11:20 am
one word comes to mind: boorish
agentsmith / August 4, 2010 at 12:28 pm
That wrap-around couch in the 5th pic looks beautiful. I bet it's worth more than my car though.
joe / August 4, 2010 at 12:54 pm
My jaw has not dropped...
bob / August 4, 2010 at 01:50 pm
When you can't have something, it's pretentious.

Now you know.
Torontonian / August 4, 2010 at 02:44 pm
Fix your spelling, why doncha?

It's Bridle Path, you know the horsey, tweediy sort of life.

Bridal Path is the aisle of a place where a wedding takes place.

Mike / August 4, 2010 at 05:05 pm
Deadpool in less than a year.
Over it / August 4, 2010 at 05:46 pm
Commenters are a swirling deadpool of negativity. Who cares if you don't like it. Have a great day :)
EBR / August 4, 2010 at 09:51 pm
One word comes to mind when I read the comments: JEALOUSY

Mike / August 5, 2010 at 04:55 pm
Robert / August 5, 2010 at 05:04 pm
There is always the alternative for Leslieville....Good ol' Walmart! Which would you prefer in your hood?
Jason / August 8, 2010 at 10:45 am
The space looks really interesting, but I'm not knocked out by any of the furniture I see in the photos. Thanks for the article.
DaveDave / January 11, 2011 at 06:21 pm
Methinks the commenters here probably ain't their target audience. . .
There's some fascinating pieces by important designers here - do hope the upper crust in T.O. support this store.
Raphael / June 27, 2013 at 10:05 am
Are you aware of if its easy to get a round dining table for 12?
Ive been searching online however I can not seem to find any others than tiny
kitchen tables
Joseph / May 20, 2014 at 10:32 am
I started familiarizing Avenue Road's products through their website They have such a wide selection. And if you're not impressed with the photos shown here trust me there are more good stuff found in their website. If affordability is the issue, try buying the accessories first it's attainable. I see a lot of people buying Canada Goose jackets and Louis Vuitton bags. This is the same with buying high-end designer home décor in Avenue Road if you're really into Home decor
local shop / January 10, 2015 at 07:53 pm
Just wondered if you follow any search engine optimisation experts?
I never find good help in anything which can be actioned
Shared on StumbleUpon, someone will like it

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