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Cafes

Cloud Free Agent Espresso Bar

Rating: 3.4/5 (39 votes)

Posted by Dar Mustafa / Reviewed on January 20, 2010

Cloud Free Agent Espresso BarCloud Free Agent Espresso Bar is part coffee shop, part ad agency, and kinda resembles the sky on a nice, clear day.

One of the most refreshing things about Cloud is the careful attention to detail, including those that identify its target demographic. That demographic? Freelancers, entrepreneurs, small business owners -- the kind of people who are working towards the good life, and may need a little help getting there.

Cloud Free Agent Espresso BarVladimir Martinez, former head chef at Bonjour Brioche speaks candidly about developing the menu: "It was a challenge to work within the proper price range," he says, and even admits to the portions being slightly smaller as a result.

This kind of confession is almost shocking to hear, but I can understand his confidence in saying so; it's hard to imagine anybody feeling dissatisfied with Cloud's tasty offerings.

Cloud Free Agent Espresso BarAfter a satiating combination of prosciutto, fig, and asparagus on a $5.95 "sammich," I'm a firm believer in quality over quantity (always have been)- and I do believe that both things work together here to make a damn good lunch.

The first of two soups ($4.50) offered this day is a tangy French onion with surprising depth, an island of melted Gruyere skimming the surface.

The second, a gentle butternut squash and parsnip featuring quinoa and vanilla; the delicate textures of the grain mirroring the slightest hint of exotic sweetness.

Their featured brunch includes a fluffy omelette, blanketing a pile of sweet potato and chorizo hash, cooked til perfectly tender and completely un-mushy (yes!), with chewy chunks of chorizo.

Homemade mac and cheese is lightly coated, relying on pine nuts to add a soft, buttery crunch that feels like a natural extension of the pasta's subtle flavour. Green onions and bacon play their roles as nature's most natural garnishes.

Simple and filling staples such as a basic spring-mix salad and a soft chunk of baguette on the side (the dough is prepared by Pain Perdu, but baked on site and it's heavenly) round out each meal quite nicely. It's hard not to feel taken care of.

Cloud Free Agent Espresso BarOwner Peter Coish has an optimism which seems appropriate for someone starting out on a path similarly uncertain and exciting to the one he hopes to help others forge with his business.

A place that he hopes will one day be a virtual meeting spot, a "hub" for like-minded folk across the globe, members of a new, rising creative class examined by author Richard Florida.

Cloud CafeCoish speaks of how the recession and the technological age have simultaneously facilitated a movement of sorts.

Many who are finding themselves freed of their corporate shackles (often not by choice) are harnessing the opportunity to lead a very different kind of life. "I could never go back to that kind of job," he says solemnly.

A "collaboration space" in the downstairs area is rented out by the hour for $45 (half hour - $20), including 20% off food and a free pot of coffee. It's cleansed of distractions, besides a couple of cheeky, framed ads (for ads) and a large, flat-screen TV (the room is also wired for internet and video conferencing).

Cloud Free Agent Espresso BarThis cafe just seems like the perfect spot for those of us who want a quiet place to do our work, a little camaraderie and a sandwich that tastes richer than our lives. And to stare at the clouds, of course.

Photos by Dennis Marciniak

Discussion

8 Comments

Yossi Kaplan / January 9, 2010 at 01:14 pm
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We checked out Cloud Cafe one very cold day, indoors was warm and warmth from the great people working/running the shop.

The lates were excellent, service was personal and friendly, and we'll be back to check out on the food.

They also have a meeting/creative room downstairs which is rentable w/wireless.
Rob / January 9, 2010 at 04:24 pm
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Cloud cafe is just really good food and coffee. Service is friendly and the space is great. What more do you need to know?
Bobby / January 20, 2010 at 10:24 am
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Wow it took a long time for the blogs to get on this one.

Linda S / February 26, 2010 at 10:47 pm
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bay street and queen street don't mix
wait a while and the cloud will clear
we'll see a 'for lease' sign
and then probably a starbucks
Roger / March 19, 2010 at 04:53 pm
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Try the salami sandwich, it's great.
sarah / September 21, 2010 at 04:12 pm
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CLOUD SUCKS> THE WORST MANAGER AND OWNERS IN THE CITY!!!!

most money obsessed, unfriendly people that own the place, and the attitude and snobery feel makes one sick to the stomach! EW!
Theresa Kirschnick / October 6, 2010 at 07:42 am
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I discovered your place by reading the article in the Toronto Sun. The article that discussed the warnings you have received over your sign. I cannot believe the City of Toronto wastes time on such issues, and ignores so many others. What is wrong with the system these days. We are forced by todays economy to find new ways of making a living, and when we do, the system that should work to help us, somehow, works against us and makes it harder to succeed.
I've never been to your establishment, but I love lattes! I wish you luck in this matter. It sounds like you are running a great place! Keep up the good work and the fight against those time-wasting city people.
Theresa Kirschnick
samantha replying to a comment from sarah / January 27, 2011 at 02:54 pm
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Agreed. I've had two friends work here and both got let go because "sales were low and they needed to cut back" and then they just hire a brand new staff to cover how incompetent they are.

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