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Cafes

Aroma Espresso Bar Toronto

Posted by Tanja / Posted on June 4, 2007

Aroma Espresso Bar TorontoWhen the Annex area JJ Muggs/JJ Albany's/Albany's finally bit the dust last year, I wondered what would take its place. The Bloor West & Albany Ave location is a big storefront with huge patio potential, so a new resto or cafe would be a shoe-in. Then again, the Annex needs another restaurant (let alone sushi place) like it needs another poor university student... there are already far more than this neighbourhood knows what to do with.

Still, sure enough, a few months and a huge renovation later, redundancy rules as Israeli import, Aroma Espresso Bar debuts to challenge American standard, Starbucks, and Canadian stronghold, Second Cup, on opposing corners of this caffeinated intersection.

I walk in and my first impression is, well... I'm impressed. The cafe has much better atmosphere and design than a stale Martha Stewart inspired Starbucks, and the almost Parisian red/black/chrome interior is a step up from Second Cup's various shades of le brown... though SC does score points for coziness whereas Aroma can feel a little too slick.

Every other table is appears to be equipped with a blogger of some kind (ok, just 'net-users, but who knows) as a free WIFI pass code comes printed on each receipt.

Aroma Espresso Bar TorontoFrills aside, let's talk coffee...

Unlike the major North American coffee shops across the street, Aroma is not banking on inventing new pseudo-coffee concoctions every month (as good as some of those might be). They're sticking with absolute coffee classics.

Aroma Espresso Bar TorontoThe chart pictured here, sits on the counter and while there is a real menu board up on the wall, this is about all the aide you need.

Yes, six types of espresso.
No, you aren't on Corso Italia, this is still the Annex!

As usual, I've brought some friends to sample the new place with me, so we put in our order and soon our names (yes, like they do at Lick's) are called out at the counter so we can pick up our order.

It's a nice personal touch (even if the spelling was a little atrocious) and perhaps better than someone shouting "MOCHA" and 3 people show up to debate whose cup it is. At the same time, the names are all printed on receipts -- one for you, one for them -- so there's a lot of paper going to waste. I hope they've got a grey bin behind that counter.

First up, a double espresso -- a solid kick of caffeine and flavour. Simple and likeable, I'd order it again, though I'm thinking the Turkish Coffee may be worth a shot next time I'm looking for a jolt.

Aroma Espresso Bar TorontoA large foamy Mocha is next and it looks great. When I can finally sneak a sip from my friend, I begin to understand why she's cradling it with such love. It's thick and blended really well. The testament to that is this photo:

Aroma Espresso Bar TorontoEven after drinking up some of the foam, a stir-stick still stands at attention in this tall cup of Mocha goodness.

You may have noticed the "Aroma" chocolate alongside that cup. It doesn't come with the Mocha, it comes with everything. Regardless of what you order, you get a solid little piece of milk chocolate on the side. Not a make or break item when choosing Aroma, but its nice to see that when you're paying a decent price for coffee (prices are similar to Starbucks in most cases) that you are actually getting that little bit extra in terms of quality and service.

From the non-coffee choices:

After tasting the chocolatey mocha, a full on Hot Chocolate was inevitable. This one had another friend just sitting there just taking in the aroma for a minute (how appropriate). While I poked fun, it's true, the smell of real chocolate, not bottle semi-chocolate syrup or powder, is a lovely thing.

Pictured at the top, you can see through the clear glass cup she's stirring, I wasn't kidding about the chocolate. Reminds me of the delectable Italian hot chocolate at B Espresso on Queen East.

Aroma Espresso Bar TorontoTea, on the other hand, was nothing to rave about, but it was good, reasonable priced (one price for any size) and the selection was decent (5-6 types). Hopefully they'll be adding even more though as Torontonians are used to having a pretty wild selection of teas to choose from.

Aroma Espresso Bar TorontoAroma also offers some fresh-baked pastries as well as sandwiches and salads (all made fresh in-house).

Pastry-wise, the cheese danish is a flakey kind of wonderful whereas the mini cinnamon bun was under-baked... a little hit and miss.

The sandwiches and salads I simply have not tried yet, though I was surrounded at other tables by monster salads that looked amazing.

Looking forward to your thoughts on their food offerings.

Aroma Espresso Bar Toronto
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Aroma Espresso Bar
500 Bloor St. W (Corner of Bloor & Albany)
416-536-7750

Discussion

117 Comments

Japhet / June 4, 2007 at 10:50 pm
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Those espresso are fairly standard at any high-end cafe but I can't wait to check this place out!
Trevor / June 4, 2007 at 10:58 pm
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Thanks for the great review, Tanja as I've been meaning to check it out. I think a Turkish coffee is on tap this week.
Gloria / June 4, 2007 at 11:22 pm
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Wow, looks slick. Will have to try it out some time.
Aaron Hertzmann / June 5, 2007 at 12:45 am
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It would seem more authentic if they'd spelled "macchiato" correctly on the menu.

Any improvement over the undrinkable espresso served by Second Cup and the relentlessly-synergized corporate atmosphere of Starbuck's is most welcome.
Crystal / June 5, 2007 at 02:15 am
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How are the prices?
Tanja / June 5, 2007 at 03:16 am
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Crystal, prices area mostly in sync with the other 2 competitors, with some items a little cheaper and some a little pricier... it's also a different price for large items if you stay or if you go (less paper cup means less denaro.. save the planet)

For example:
Espressos = $1.80
Canadian coffee = $1.40-$1.85
Mocha or Hot Chocs = $3.30-$4
Tea = $1.65

Johnny / June 5, 2007 at 04:39 am
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Right beside the cinema. What a treat!
Igor / June 5, 2007 at 10:42 pm
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been there, great
Abraham / June 6, 2007 at 12:56 am
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Wow, the first pic looks delicious.
dave / June 6, 2007 at 05:07 am
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went and had one of the sandwiches alongside one of the best cappuccinos I've had in a while. very impressed.
ricki / June 6, 2007 at 01:53 pm
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been there twice - coffee is truly great and so are the sandwiches and salads.
ricki / June 6, 2007 at 01:53 pm
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been there twice - coffee is truly great and so are the sandwiches and salads.
Darlene / June 6, 2007 at 02:42 pm
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I agree.. the coffee is amazing and I can't wait until they put some seating outside.

The only thing that put me off was the different prices for stay-in vs. to go. While the concept is very European, it just comes off as pretentious in a north american city, and if anything, encourages waste.
D. Green / June 6, 2007 at 05:21 pm
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Coffees rank with the best Italian places in town. Walk in to the wonderful feeling of fresh-baked breads. Ambiance and decor is sophisticated yet warm. Its the best on the strip.
meathole / June 8, 2007 at 10:47 pm
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^^^GAZA STRIP??***

:)
Gary / June 9, 2007 at 07:50 pm
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The owners of this new coffee bar were smart. They located in an established coffee hot spot, steps away from four other coffee joints. They have a great product and great decor and will quickly dominate an established market. They need to bring on the patio ASAP.
Kar / June 17, 2007 at 07:08 am
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Their ice cafe's are the BEST! Last time I had one was late august of '06 in Jerusalem. I've had some serious withdrawal. So happy they've opened on in TO.
sam / June 21, 2007 at 08:58 pm
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I hardly think anybody calling it "expresso" is fit to do an espresso bar review.

"First up, a double expresso -- a solid kick of caffeine and flavour. Simple and likeable, I'd order it again, though I'm thinking the Turkish Coffee may be worth a shot next time I'm looking for a jolt."

And yes, the improper spelling of Macchiato is a shame.
Tanja / June 21, 2007 at 09:15 pm
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Sam, the embarrassment of making that typo (after already spelling it correctly earlier in the review, thank you very much) was enough, you don't have to be such an asshole about it.

The instance has been corrected.
Denise / June 24, 2007 at 05:49 pm
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As far as I know, the drink can be spelled espresso OR expresso in Italian, just as tassi (a cab) can be spelled taxi too. A search I did on the Web seems to corroborate this (I am not a native Italian speaker).
Thanks for a great review. So we finally have a chain with real hot chocolate in the city? Can't wait to try this place.
Claudio / July 11, 2007 at 02:46 pm
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No you can't spell it expresso in Italian, don't ask me why ;-)
And yes the "macciato" kind of puts me off. Macchiato literally means "stained" like stained with a bit of milk.
Tanja / July 11, 2007 at 11:34 pm
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Simply enough, it's because technically there is no X in the standard Italian alphabet. It only occurs in words that are considered foreign.

http://en.wikipedia.org/wiki/Italian_alphabet
Lisa / August 19, 2007 at 03:38 pm
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I've been here twice and loved it both times. Great coffee and great atmosphere!
ida / October 24, 2007 at 06:11 am
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The best Hot chocolates on this planet and nothing can beat alfajores, try it you'll love it.
john hotep / November 11, 2007 at 05:13 pm
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finally a cafe in toronto that actually knows what an espresso is and actually make one...live long aroma
Alisa / January 11, 2008 at 03:56 am
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These people know what they are doing! Likely one of the nicest places in the annex. Like to support my fellow jews! I give them a chai 5!
chad / January 19, 2008 at 07:31 am
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possibly one of the finest coffee places in the city. Everything I've had so far has been amazing. Freshly baked pastries, drinks made to a higher standard the starbucks, and great (and big) salads. Can't wait for a summer patio!!!
StressAssassin / January 24, 2008 at 05:23 pm
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kmo ba'aretzzz.....'nuf said...
yammy / January 26, 2008 at 12:33 am
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now i have tried hot chocolate all around...the best which is no longer available since the spot closed was "Sugar Cafe" for its hot chocolate with
pure dutch press hot chocolate....Aroma comes very close...and I mean
very close...with a capital on VERY...and they do the same traditional mark
by leaving chocolate with the beverage which i really do enjoy....

all in all anything is better than starbucks....and this is far and beyond the starbucks experience and product offering..
Chris / January 31, 2008 at 05:56 pm
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This place is GREAT! The coffee is superb. The sandwiches are amazing, as well. I had a veggie sandwich and my friend had the chicken sandwich. Whenever I am downtown, I definitely visit.
Tel-Avivian / February 5, 2008 at 08:35 am
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At least now you Torontonians know there is a better way ;) Starbucks were forced to shut down in Tel Aviv simply because they weren't as good as the local chains (and their branches in Tel Aviv were much better than those here!...). In Israel, Aroma is considered plain in comparison to the other, more 'sophisticated' chains, such as Arcaffe - my personal favourite. Kinda funny that everybody here seems to think it's so upscale... Who knows? Maybe there will be an Arcaffe branch in Toronto as well! :D

Have a look: www.arcaffe.co.il
Catherine / February 13, 2008 at 10:03 pm
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I've been a little more than a half dozen times, and while the coffee is pretty good, I don't think I've ever had them take the order right on the first try.

I understand getting mixed up on a detail like here or to-go, but I consistently have them repeat back to me something totally different than what I ordered. There's thinking you asked for a small when you ordered large, and then there's repeating back to you an order for a decaf cappuccino when you ordered a large regular latte.

I'd think it was all my bad if it didn't happen to the people I was with as well. A friend of mine who lives in the neighbourhood says it happens to her so often she just expects to repeat her order two or three times, every time. Bit of a damper.
Tom / February 23, 2008 at 12:47 am
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i am visiting aroma twice a day: on my way to work and on my way back from work.

nothing like that never happened to me. the service is always great, staff is friendly not to mention that the product is amazing.



cubix / February 25, 2008 at 04:50 pm
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"... next time I'm looking for a jolt."

I appreciate the review and will check out Aroma next time in the Annex, but I think you're sort of missing the point of espresso if it is merely a means to a "jolt", as the above would imply. You're better off going to Timmy's in that case. Nor should it be "simple". In fact, good espresso is as complex as wine. I've heard good things about the cafe culture in Israel. My former roommate from Tel Aviv was appalled by coffee situation in Toronto, and rightly so. Perhaps Aroma will help.
lexzi / March 10, 2008 at 11:45 pm
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Anyone know what time this place is open til at night?
Athena / May 15, 2008 at 01:16 am
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I like it. The latte is strong enough for my tastes, and just hot enough too (unlike Manic's, which is full bodied, but because they have it at exactly the right temperature if you don't drink it all in one go, it goes cold). For $3.10 a medium/regular latte I was very very happy (size & quality wise). It's easily in my top 10, maybe my top 5 if I sat down and thought about it. I'm factoring in price though.

And yes, the girl told me at the counter it was the Isreal Tim Hortons; it's one upscale one ^^ Definitely like the chic modern.
maxine / June 28, 2008 at 06:11 pm
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aroma is truly the best, im glad israel decided to share their coffe with us =D
Chaya / July 21, 2008 at 11:19 am
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Makes me feel proud to know that an 'Israeli invention' is doing so well in the U.S.!
Chaya / July 21, 2008 at 11:21 am
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SO SO SORRY!! This is in Toronto!! Canada!! My apologies for having said the U.S. in my previous posting.
Jonathan Arenson / July 31, 2008 at 05:35 pm
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Canada's Israel has a story about Aroma.
Check it out
http://www.canadasisrael.ca
JenX / August 23, 2008 at 04:26 pm
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I've checked out this place. the drinks are delicious, and the service friendly+prompt. love it.
Sean / September 8, 2008 at 12:43 am
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The Caesar Salad is the best in the world. I have gone on long travels just to have it. And the place is such a good place to work if you have a laptop.
/ October 25, 2008 at 09:22 pm
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I lived in Israel for seven years, home of Aroma. The greatest thing there IS there sandwiches. Does the Canadian version carry the Haloomi sandwich, a fried cheese with tomato, lettuce and creamed cheese? If so, it would be worth the trip to Toronto.
Lori / October 26, 2008 at 08:38 pm
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I just went there for the first time this morning for breakfast and I really enjoyed it. The atmosphere is very atypical of other coffee joints; it has a bar- or lounge-like feel, which is nice.

The only drink I had was a brewed coffee but after reading your blog I am definitely going to be trying a cappuccino or two... or five :)
EyalMelamed / November 12, 2008 at 10:10 pm
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heyy I just want to say that this is the only place in Toronto that there is a good coffee
is someone know if they are going to open another Arome at the Promenade mall and when?
Yerushalmi / November 16, 2008 at 09:43 am
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walla anashim, hachalumi shel aroma nimcar betoronto. Ktzat gumi aval adain me'al hatacharut. Kol Hakavod.
Ever since I landed in Toronto, I've been appalled by the horrible quality of food and drink served here. There an expression in Israel: Either you make hummus with love, or don't make it at all. If you were ever stranded out on the street late at night and smelled the coffee and pastries being prepared in Aroma on Hillel Street at 5am, you'd know what I mean. As was mentioned in the thread - Aroma is not generally considered the most exclusive cafe in Israel, but it has pride and after being to the one here -- I'm glad that they're trying to reproduce it.
Niki / December 29, 2008 at 12:27 am
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I actually found it pleasantly surprising. The espresso was pretty good, above Starbucks watered down quality by far. I've noticed it's hard to get an espresso made these days from the old machines where people do some work- the new ones (Starbucks uses) are just a button and the espresso is too weak? I hope they open one of these near my work? ahhh yes, a good review. I even like the mini sized cookies.
/ January 2, 2009 at 04:17 am
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Their sandwiches and salads are amazing... I haven't tried the ones in Toronto but I assume that they would stay true to their Israeli partners...
Sarah replying to a comment from EyalMelamed / January 31, 2009 at 11:40 am
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They're opening one at the Promenade REALLY soon! I heard it's opening this week but not 100% sure.
yummmmmm / February 8, 2009 at 09:56 am
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I love this place...heading over there right now as a matter of fact....
Aroma replying to a comment from Sarah / February 9, 2009 at 11:21 pm
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I Hope it opens soon. Its Feb 9th and it still hasn't Opened. The mall looks great though.
Susan / February 18, 2009 at 02:40 am
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Great coffee, great atmosphere.

My only beef is...why haven't they gone fair trade with their coffee?

Aroma / February 18, 2009 at 02:47 pm
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The Atmosphere is amazing compared to before. I wonder why there is no fair trade. The service needs to speed up though. But I guess that great food and drink takes a while to prepare.
Caffeiniste / March 5, 2009 at 02:58 pm
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OK, I like Aroma, but the guy at the front counter just informed me that they have deliberately disabled the power outlets on the walls in the seating area so that customers won't stay after their laptop batteries die. Otherwise, "we would be paying you to sit here," he told me. I guess it makes sense from their perspective, and as a business model, but as a customer my first thought was that I could go across the street to Starbucks and get two hours' free wifi AND an outlet for the price of a coffee that is almost as good.
Leonard replying to a comment from meathole / April 19, 2009 at 10:11 am
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I like the place very much but GAZA STRIP is the taste which comes to my mouth through each sip!
Michelle / April 30, 2009 at 07:52 pm
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maybe you shouldn't sip
busgirl / May 8, 2009 at 04:23 pm
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What a great review! Did you know that they opened a new one at the Promenade? What a cool place...
Beatrice / June 28, 2009 at 04:10 pm
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BEST CROISSANTS EVER!!!!!!!! FLAKEY, BUTTERY, PERFECTION
sarah ann / July 1, 2009 at 10:19 am
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so good, worth the 1 hour drive.
Please open more!!!
arielle / July 18, 2009 at 08:04 pm
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My grandmother she always goes to the mall always to have a capucino and it is soo delicious and i have never had coffe in canada until aroma opend. I ador the muffins it is amazing the best i have ever tasted !!!!!!
Amanda / July 21, 2009 at 09:13 pm
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I was served by this lovely cashier (Dan) and let me tell you, it's worth going there just to talk to him! I love this place!
Harvey / July 22, 2009 at 09:31 pm
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I was a visitor from the States who heard about Aroma and checked it out. Better then advertised. Clean, friendly, terrific food, reasonably priced.
5 stars.
Great place for coffee and a meal.
Mikel / August 12, 2009 at 02:33 pm
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Love the place, finally a succesful business in that corner!! free wifi, makes a huge difference, coffee quality is illy, quite safe..
Jennifer / September 9, 2009 at 03:29 am
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Indeed, most outlets in Aroma don't work. PC users may have trouble connecting to the internet. I've been there around 10 times the past year and everytime I go all the tables are strewn with breadcrumbs and pastry flakes are also stuck on the upholstered chair too. For those who are interested in consuming coffee with the futuristic experience, the "chic" brand image is ironically juxtaposed by a disheveled interior. Many times I've entered to find the 70s mod coffee tables and chairs out of place--something the deliberately vintage look (and affordable prices) of Tequila Bookworm can pull off but not for the price of things at Aroma and the well-to-do Bloor West neighborhood. This place is sort of healthy-fast-foody---an Israel-based Starbucks if I might say. There's something humiliating about having fawny staff call out your name on a PA system when your drink is prepared. I give them credit for having the soymilk option and also putting real chocolate in the mocha but the service model and hygiene is somewhat lacking.
Shelly / September 14, 2009 at 08:46 am
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Why would you go there 10 times if you review is so bad? something doesn't smell right Jennifer...

aroma is truly one of the best coffee places in town.
FreeIsraelNow replying to a comment from meathole / September 20, 2009 at 09:04 am
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There is not Aroma in the Gaza Strip, sorry.
PurpleNights / September 29, 2009 at 03:51 pm
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I love this place! Me and my friend go there all the time and I believe that Aroma is one of the nicest coffee shops downtown Toronto. Comfortable environment, great sweets (specially the croissants!) and good coffee. I definitely recommend Aroma.
ed / October 2, 2009 at 07:36 pm
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I still remmeber Aroma cashier unloaded fake money on me in Eilat because I am obviously a foreigner to them. Now I remember I gonna write them complaint letter to their CEO.....other than that I was a bit obssessed with their iced-tea with generous amount of mint and lemon.
Shirley / November 1, 2009 at 01:16 pm
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Hi Everyone, looks like aroma just opened up their Yonge and Eglinton location...
it looks great!
Julia replying to a comment from Jennifer / November 9, 2009 at 06:35 pm
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Jennifer, What does Fawny mean in regards to the staff? Do you mean phony or do you mean that they have the characteristics of a baby deer? I find the staff to be very friendly and I have not seen any yet that remind me of baby deer. I also find the interior to be quite clean and more comfortable than many other cafes I have been to.
Don / November 17, 2009 at 01:51 pm
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This is an excellent coffee shop. My only beef is that they do not clean the tables, and this has been without exception every single time I've gone. I even tried to pass this on to the manager in a positive way but they are simply not interested in performing this vital service. You either clean the table yourself on enjoy someone else's spills and crumbs. I agree with the no internet policy for tables by the windows. I never understood why a single individual thinks they can spend $1.50 for a coffee and hold a prime table location hostage for up to two hours. Wake-up and smell the coffee!!!! Do you remember the days when coffee shops had a 15 to 20 minute time limit. Starbucks obviously encourages this type of self-indulgence so go there and sit for hours if you can't stand being in your own home.
Sean / November 25, 2009 at 10:19 pm
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LOVE THIS PLACE!
daria / August 19, 2010 at 01:30 am
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i'm sorry. i have to tell you some thing- it wasn't exuse -fresh brad - i realy like your brad.but i did come emergency before i leave- in taxy taking to aeroport(i holded it in my mind all day - to see you before i leave . it was so rush to go.i couldn't think properly.so i don't know about pswd now,plus i have delusional problem( and i have alergee on it) and unfortunetly i like girafs,so i try to go to see them preaaty often .i just whant normal life - zoo,books,
sofie replying to a comment from daria / August 20, 2010 at 07:44 am
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i bout coffe large yeasterday,looked at manu- you have nice menu,and i bout cruarson before i left on yoang street.
Olga replying to a comment from sofie / August 21, 2010 at 12:24 am
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*****1990-coffe tolks-dreams, Got,tradegee,music,happiness
ann / August 21, 2010 at 07:26 am
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i'm sorry - coffe ,was nice to have
this coffe-sure sure.next to movie thetre.at list life saver-friends can do it or you would me let die,next time i 'll find some body other to help me.no warries.but to be friends- not aloud? when i needed help in my life i was looking for wise person to have advice.beter this way.thets why i realy like thet perfect coffe shops are opens becouse you can have small corner for your self in cozy atmosfer ,to think ,to read, to relax,to take you time-deferent words.no rush ,life is show haw it soposed to be in life.
ann / August 21, 2010 at 07:28 am
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to take youR time- i wanted to right
sofie / September 1, 2010 at 11:45 pm
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thenx
Olivia / October 14, 2010 at 05:08 pm
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I went to Aroma and loved my latte but sitting near the counter I realized the employees were extremely juvenile and unprofessional. They made fun of nearly every customer after they were out of ear shot, for example, rating a woman on a scale of 1-10 and then saying "no, she's fat;" as well as mocking a disabled customer by impersonating the way he walked.
I would have loved the experience if it weren't for the crude employees.
Sabrina / October 15, 2010 at 03:20 pm
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Sorry, but Toronto is beautiful place with so many peoples from all over the world. I respect Canada for its multiculturalism. At the same time, I feel that people need to be more understanding of minorities. Please educate your selves on the impact Aroma implicates on the Palestinians. We should all believe in human rights. We should all care and understand for one another. We should all try and help minorities.
Coffeelover / October 15, 2010 at 10:51 pm
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If you want to support terrorists, then by all means go to this place.
israel is taking millions of dollars from Canadian tax payers, they don't need any more.
Tom / October 19, 2010 at 09:45 pm
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I was too at aroma this weekend when some hypocrites were "demonstrating" about the Palestinian situation. I have to ask , what does a private , canadian owned company has to do with politics??? People should be able to enjoy a good cup of latte on a nice sunday afternoon without the drama.
olga / October 20, 2010 at 05:03 pm
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-Sorry Eatamar and your brother,its not any folt on you , protection was soposed to be from beggining by army. sorry i didn't think about removing gilteness from you right when parents was soposed to protect person. i was busy, sorry i didn't apologise as soon as parents realised they mistake and i was soposed to remove gilteness from you right away. haw are you ? Olga .
Olga / October 20, 2010 at 08:02 pm
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Hello, i'm looking for Eatamar- owner of this coffieshop,if you could help me to let him know thet i'm looking for him ,it would be grate, you have my imail - adress. so please pass him my infor. thenk you Olga.
Olga / October 20, 2010 at 08:44 pm
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sorry it Olga again i just wanted to say thet i have two names enother name is Aiden , so i wait for messege from Eatamar
Marilyn Minden / November 1, 2010 at 10:28 am
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Wonderful Coffee. I had one of the best capuccino's ever. And I enjoyed a magnificent freshly baked chocolate cookie.
I will certainly return with family and friends.
Jeremy C / January 12, 2011 at 11:40 am
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I'm sorry Sabrina, but it's sad that people can be as stupid as you are...Aroma is a great place to eat and have a coffee regardless of your political views on Israel. BTW every first world country in existence and one point exercised colonial territorial and resource maneuvers to become the free and progressive societies that they are today including Canada, Us, Britain, Australia, German, France etc... go to Israel and take a look at the society, then go to other Arab countries where they'll cut your hands off for showing two inches of leg and then talk...
Jeremy C replying to a comment from Sabrina / January 12, 2011 at 11:40 am
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I'm sorry Sabrina, but it's sad that people can be as stupid as you are...Aroma is a great place to eat and have a coffee regardless of your political views on Israel. BTW every first world country in existence and one point exercised colonial territorial and resource maneuvers to become the free and progressive societies that they are today including Canada, Us, Britain, Australia, German, France etc... go to Israel and take a look at the society, then go to other Arab countries where they'll cut your hands off for showing two inches of leg and then talk...
John / March 5, 2011 at 02:41 pm
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NEVER EVER WILL I EVEN THINK ABOUT SUPPORTING WAR CRIMINALS BOYCOTT DIVEATMENT. I'd rather starve than support israel's use of canadian passports to commit murder, israels bombing of a canadian peacekeeper,collective punishment of GAZA's women and children. NEVER, NEVER, NEVER why are they even alloved to do buisness here in a law abideing nation.
Sean / March 16, 2011 at 12:33 pm
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John - you are pathetic .
John / March 16, 2011 at 07:56 pm
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Sean (Mosh) you are a Zionist. oh namecalling in the absence of an argument. Newsflash Its the whole world (U.N.) that says israei criminals commit war crimes. I dont give a rats ass what you zionist shills lisp
Sean / March 17, 2011 at 11:35 am
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Pathetic and Ignorant. private companies like aroma has nothing to do with your view of the world. This has nothing to do with Zionism. Enjoy a cup of coffee and try to spread your believes and ideology were they count.
john / March 17, 2011 at 08:01 pm
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I did not buy from private companies from apartide South Africa. I dont see the owner denouncing the violent oppressive regime self described as israel in the near future.
So.. no I wont support apartide by buying a coffee from a franchise from a nation accussed of war crimes (white phosprous burning women and children)torture,useing canadian passports to murder,killing canadian peacekeeper,undeclared nukes,building (Aroma stores) on stolen land, Ect. Ect.
Dana / March 20, 2011 at 08:57 pm
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Hey John , do you use USB flash drive?
Dana / March 20, 2011 at 08:58 pm
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oh and, do you drive ?
John / March 21, 2011 at 05:31 pm
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I dont drive over little blond girls with bulldozers. R.I.P. Rachel Corrie. Your english is too poor to be canadian, or you would have said "do you use a USB" so dana you could be an israeli paid to shill. A shill is a person who helps another person or organization to sell goods or services without disclosing that he or she has a close relationship with the seller. The shill pretends to have no association with the seller/group and gives onlookers the impression that he or she is an enthusiastic independent customer.
John Reinhard / March 21, 2011 at 06:05 pm
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Shill" can also be used pejoratively to describe a critic who appears either all-too-eager to heap glowing praise upon mediocre offerings, or who acts as an apologist for glaring flaws.
Richard / April 18, 2011 at 08:25 am
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You should really take your "opinion" somewhere else.
Mary / April 28, 2011 at 09:34 pm
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I'll take by buisness somewhere else! (Thanks John) I would rather drink sewer water than give one cent to Isreal criminals for coffee.
David / May 1, 2011 at 12:53 pm
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Thanks, Ill go to aroma everyday now! Thanks John
Ann replying to a comment from Mary / May 15, 2011 at 12:05 am
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Mary, enjoy the sewer water! May I suggest a spelling class as well?
angus mcdolald / September 15, 2011 at 04:30 pm
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How is spelling the issue? The issue is simple rather than violence is it rational and ethical to boycott this israeli business? I say Boycott Die vestment,Sanction is far better than violence, smashing store windows or painting stars on them.
Assad / September 25, 2011 at 11:08 pm
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AMAZING - try the Ice Aroma Lite

the BEST Ice-Cap type drink in the city!
BDS Betty / September 25, 2011 at 11:22 pm
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Tried the ice (gag) drink tastes like Mc Donalds but twice the price !
Ben / December 3, 2011 at 06:16 pm
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Betty (gag) , you should also try to buy some class.
rita savage / March 6, 2012 at 02:55 pm
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Your company and organization, in particular the new location at liberty village is really poorly managed. The managers are always without a smile, treat the employees without respect and need to be more aware of their bad attitudes. I will never go back there again. Poor managers and POOR service from them. shame on you
Tanya / March 6, 2012 at 07:30 pm
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Rita, sounds to me like you are an employee with without respect and you need to be aware of your bad attitude.
Her Majesty / November 24, 2012 at 04:25 pm
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Great place for lunch or light breakfast - great addition to Liberty Village and now Queen West near Spadina! Always efficient and prompt service with creative food options. Support a chain like this instead of Starbucks!
Tristan Laing / July 9, 2013 at 08:16 pm
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Aroma Cafe has at least one location in the illegal Israeli settlement of Ma'ale Adumim. Don't shop here unless you want your dollars supporting Israel's settlement enterprise.
Donna / July 14, 2013 at 03:51 pm
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Tristan- write something useful or don't write anything . Waste of time reading your comment.
Alina / December 16, 2013 at 04:36 pm
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Tristan, Aroma does not represent the Israeli government in any way. It is a private company that happened to start in Israel (omg, the audacity!) looking to make a profit by selling people coffee and sandwiches. I know it's hard for you, but try to get that into your thick racist head, for god's sake.
Ryan L. / January 30, 2014 at 06:25 pm
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Alina, not one thing Tristan said makes him racist. Using that term to dismiss someone's opinion is justblow. The company may not represent the Israeli government; they represent themselves. And as themselves they've willingly put up a shop in a settlement that is counter to international law. Secondly, one of the founders himself had to pay a settlement to a former worker for unleashing a string of racial slurs when he mistakenly thought she was Arab. People have boycotted Chick-Fil-A for a lot less. Are those people bigots for not being accepting of the owner's homophobic views? Absolutely not. And Tristan is no more racist for being critical of the views and actions of one of Aroma's founders.

So, are you going to label me a racist or anti Semite now?
chris / February 3, 2014 at 03:25 pm
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Looks like it's gone deadpool. Windows are papered up today. I'll miss dodging strollers and being deafened by the malfunctioning speaker system.
Janiece / February 6, 2014 at 04:09 pm
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BOYCOTT AROMA! Aroma is an Israeli owned company that has outlets in illegal settlements in the occupied West Bank.

These settlements are deemed illegal by official Canadian policy(as stated on the Foreign Affairs department website, check it out if you want) as well as US govt policy, and are a serious obstacle to peace in the region. Aroma is part of that problem, and this should NOT be ignored. It's quite easy to just go to a different cafe, as Toronto is full of awesome ones. Illegal occupation shouldn't be rewarded by your patronage.

And to the trolls on here suggesting that by participating in the boycott that you also can't buy a car or own a flash drive etc., you're not fooling most people with an ounce of sense! The boycott isn't against all things invented by Israelis or against Israel/Israelis themselves. The boycott is against companies PROFITING FROM OR FUNDING THE OCCUPATION OF THE OCCUPIED PALESTINIAN TERRITORIES. Demanding that companies comply with international law isn't wrong, so stop with this propaganda already. It's quite pathetic.
Olga / February 8, 2014 at 06:55 pm
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Aroma on Bloor and Bathurst is definitely deadpooled. It's been gone since the first of February. I suspect it was the cost of rent. That's what's been forcing a lot of local businesses out. There are at least three other places that have either moved or deadpooled in the neighborhood, including KO Burger.
worker / March 14, 2014 at 11:53 pm
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I work at the one of the aromas and I just thought I would point out why the order gets repeated it is to ensure the correct order. our systems are very weird theyre updated often and the options change positions so it makes it harder for some of the slower cashiers to get use to button locations. Also it summarizes the order to be repeated as we ask for payment.
Long story short to prevent Profit loss when an order is wrong and needs to be corrected after being made.
nv / July 20, 2014 at 10:43 am
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Read somewhere that it has now been bought out by McDonald's. Wonder if all the posh people sitting at the Bayview Village AROMA know they are actually sitting in a MickyD.

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