Books & Lit
Poetry On The (Better) Way
Poetry On The Way continues to be a nice departure on an otherwise mundane Toronto subway/bus ride, offering up a wide variety of poetry to audiences that may instead be using that time to stare at their iPhones or play 'what's that smell'.
This one is entitled Escondido Nights by Jim Christy, who joins a legion of poets whom I haven't heard of until I stopped subway-flirting long enough to look up...
The moon is the shape
Of this hidden cove
fishing boats are constellations
We floated through a heaven
that glittered phosphorescent
like plankton in tinfoil
And paused between a pair:
Aurorita and Viridiana, to thrash about like comets just
Let out of school.
And continued on a light year
later Moondust in my mouth
And all over your body
It's strange that there isn't an official website for Poetry on the Way to be found - nearly a decade after launch. Given the track record of the TTC's marketing efforts, I'm not too surprised.
Between ads with Harry Potter nerds promoting X University and chicks sporting cameltoe urging you to use pay-as-you-go phones, it's a concerted (and appreciated) effort by a few behind the scenes to squeeze in a bit of exercise in free thought and open interpretation - on the way.
Written by guest contributor Justin Gilburd.


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Sounds like someone needs to start one! ;)
http://torontocitylife.com/
Could they be purposefully trying to downplay their own media to make the third-party campaigns stand out? Then again, that's giving them too much credit. There's a vivid word picture being painted here and someone behind the scenes at TTC had the stroke of genius to represent 'night' with what seems like a moon if it were stretched out of proportion. Masters of the metaphor...
Corina, the tired facade probably has something to do with the fact that they don't have a lot of money. That's probably also why they don't have a website.
I don't think they're really concerned about marketing - why waste that space putting up ads to market Poetry on the Way when you could just be putting up poetry?
Also, the TTC doesn't run it. It was actually started by Denis Deneau - you can find his details on the Internet - perhaps you should interview him about Poetry on the Way - he's a really interesting guy.
The guy who runs Poetry on the Way doesn't take unsolicited submissions. They contact publishers on their own. Plus (of course) it can't have edgy or horrific content.
In the future, would love to see the poetry reflect the makeup of the poetry scene a bit better. Perhaps consult with a few spoken worders here in Canada. You'd be astounded by the quality of work you could get from artists such as Shane Koyczan, Leviathan, Amanda Hiebert and more.
Anyway, the only logic I can see in the design is that the downplay does make the poetry on the go ads stand out... you can see the same toned down effect, but frankly done much better (how i hate to admit it) in the new pro-bible ads popping up.
I'll grab a photo on my next commute so we can critique ;)
I think the design side, which I agree is somewhat dated, is really a matter of finding someone who would do something nicer for free on their own time...
For customer convenience,
please move back
thank you
I wish there was more of it!
In fact, I'd love to see a poetry production covert-enacted in the TTC... wouldn't that be cool?
http://financialtactics.blogspot.com/2009/06/money-poetry-on-way.html
A friend of my son obtained a couple of posters for me (Pat Lowther and Irving Layton), and they are wonderful ('dull' colours and all). I wish I had the Leonard Cohen one as well. But then, "He said to me, 'You must not ask for so much'"... :-)
how about "Art on the Way"
A place to exhibit emerging Toronto artists. Using Poetry on the Way as a platform.
If anyone else is interested in this idea, or foresees any problems that could arise, please email me: nicole.r.dinardo@gmail.com
Rain, pain; is it a coincidence they rhyme? Maybe. Or maybe I weep.
My cat scuttles at my feet. He has furry ears. Children are hungry. My eyes rain with tears. Face rain. So much weeping." FIN
a leaf fell onto the floor
of the subway car
all the passengers
looked up at
the metal grill
the ceiling
every one of them
expecting to see the sky
I would appreciate your help.