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Baked Goods

Wafflian

Posted by Laura Adams / Posted on March 3, 2013

Wafflian TorontoThe Wafflian Belgian Waffle and Cupcake Bar opened a couple weeks ago as a sweet addition to the Village by the Grange food court. Nestled deep among fast food restaurants, this dessert bar has been luring in visitors with its tempting aromas and glitzy decor.

Opening The Wafflian has been a shared dream for owner Terry Jung and his wife. Jung had aspired to open a dessert shop since immigrating to Toronto when he was in high school. He later met his wife, a skilled baker, who shared his ambition.

Wafflian TorontoThe double-whammy offering of waffles and cupcakes makes for a unique business model, but it is really the product of marital compromise: "I really love the waffle business. My wife wanted the cupcake business." After testing recipes together for about four years, they opened The Wafflian, the name being an inverted hybrid of "Belgian" and "waffle."

Wafflian Toronto "People come by because of the smell. And then they see it. And then they taste. And then they keep coming back," Jung explains to me when I popped by one dreary weekday evening. Since opening, Jung and his wife have been incredibly busy (and sleep-deprived), but the heavy traffic is exactly what they planned for when they picked the location. "Students are focused on trying new things, the new trends," observes Jung, and he hopes OCAD students flock to check out the new bakery in their midst.

In addition to its novelty, it seems The Wafflian's eye-catching decor and efficient service add to its appeal for busy students and passersby, rushing between classes or on their way home. With the shop's sparkly white brick walls, glitzy chandeliers, pink accents, and charming faux patio out front, it's hard not to notice.

Jung was going for a European cafe vibe with a hint of vintage, but no matter what you call it, The Wafflian definitely stands out from your typical food court style. While there is some seating available, the quick service and portable packaging make for a sweet grab-and-go snack.

Jung emphasizes to me that their focus is on quality taste and perfectly moist cupcakes. Cupcakes come in a wide range of flavours, including classics like double vanilla, double chocolate, and red velvet, as well as more distinctive options like banana with banana icing, chocolate coconut, and green tea ($2.95 each, $16.95 for a half-dozen, $31.95 per dozen).

Wafflian Toronto I couldn't resist trying chocolate peanut butter--one of Jung's favourites. The cake was moist, with a rich cocoa flavour. The creamy peanut butter icing was just sweet enough to balance the cake and to satisfy my early evening sugar craving. What started as a few dainty forkfuls quickly became big, messy bites as I finished it off.

Wafflian TorontoIntrigued, I also tried the green tea cupcake with cream cheese icing. The green tea cake is perfect for those looking for a less sweet option, Jung explains. I found the subtle sweetness and green tea flavour appealing, but the icing was a bit too rich, even for me (an avid icing enthusiast), and overpowered the cake. The green tea cupcake with vanilla icing may be a better option for tea lovers.

Wafflian TorontoAs for the waffles, The Wafflian offers two varieties. As promised by Jung, the Liege waffle had a crispy, caramelized outside and a dense, soft dough ($4 for original, $4.50 for chocolate). The chocolate Liege, topped with rich, Belgian chocolate sauce, tasted indulgent and satisfying with just a few bites.

Wafflian TorontoThe other waffle option, the Brussels waffle ($4.25 for original, $4.75 for chocolate), was lighter in texture and flavour. However, the chocolate Brussels waffle was too light - the chocolate taste was barely noticeable--especially compared to its Liege counterpart. I found that the additional toppings were necessary for it to feel like a real treat - ice cream, whipped cream, and strawberries can be added to waffles at extra charge.

Wafflian TorontoThe Wafflian also offers shaved ice desserts, and a range of beverages including sparkling water, brewed coffee, teas, hot chocolate, and "crème" (frothed milk) in sweet potato, green tea, and pumpkin flavours.

The Wafflian is currently open weekdays 8am-8pm, but may soon open on Saturdays to meet demand. While Toronto has its fair share of quality cupcake shops, it seems the neighbourhood appreciates the convenient location and sweet snacks of this combo cupcake/waffle joint.

Wafflian TorontoPhotos by Morris Lum

Discussion

53 Comments

Mikey / March 4, 2013 at 10:14 am
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BOOORRINggg
Otto / March 4, 2013 at 10:17 am
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I would like to purchase the lovely hat.
Sean replying to a comment from Otto / March 4, 2013 at 12:13 pm
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I tried waffle with toppings. it was so delicious.
Gabriel / March 4, 2013 at 01:07 pm
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Their waffles and cupcakes are amazing! Plus, they're incredibly friendly!
Krishawn / March 4, 2013 at 02:39 pm
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The banana cup cake is bananas son!!!!!!
jay season / March 4, 2013 at 02:53 pm
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really good waffles, get choc/strawberry ice cream.
jay season replying to a comment from Krishawn / March 4, 2013 at 02:54 pm
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i like the green tea more!!!
Krishawn / March 4, 2013 at 03:17 pm
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Never had the green tea but I am sure banana kills it
Jose / March 4, 2013 at 04:48 pm
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Someone needs to make Waffles with Fried Chicken.
jeffery / March 4, 2013 at 05:34 pm
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All style, no substance, as usual.
Anonymous / March 4, 2013 at 08:33 pm
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Tried it a couple weeks ago. De-lish but expensive as fuuuuuuuck.
Christine / March 4, 2013 at 09:11 pm
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I had the chance to be in that neighborhood for business meeting and decided to try this place. Yes the place is beautiful and clean and my guess is because it's new and empty. The waffles are small and tasted eggy and for that price? It's ridiculous. It's good to have a dream about opening a dessert place but it seems they have a long way to go. I don't think I will ever go back again. Sorry guys. Reality needs to be outspoken.
MrsPotato / March 4, 2013 at 09:54 pm
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positive comments that look planted make me uneasy.
Kim / March 4, 2013 at 10:08 pm
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The cupcakes are really dry and the frosting is like chalk. Waste of money
blerg / March 4, 2013 at 11:11 pm
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INSANELY expensive and DOOMED to fail.

In a few months they'll be serving an expanded menu of crap in a bid to survive.
Katherine / March 5, 2013 at 09:52 am
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I love this place. Liege & Brussels waffles are awesome! two thumbs up!!!
Waffle Mania / March 5, 2013 at 03:39 pm
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I have been trying all different waffles from T.O. few years so far. Finally I found REAL BELGIAN LIEGE WAFFLE in Wafflian. It was fantastic. I definitely go back again lol.
ZK / March 6, 2013 at 05:27 pm
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Their waffles and cupcakes are okay. BUT everything is effing EXPENSIVE. Probably won't go back.
Shana replying to a comment from Jose / March 6, 2013 at 08:39 pm
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Jose - I can't tell if you're being sarcastic or not but - the Drake has this on it's brunch menu, and Harlem offers it all day - both places do it really well!
Jose replying to a comment from Shana / March 6, 2013 at 08:42 pm
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I wasn't being sarcastic. I just wish more places did Chicken and Waffles.

I've tried them at Drake, and it is amazing! I live on the
East side of the city so sometimes I get a little lazy to venture off into the West lol.
Susan Lui / March 7, 2013 at 09:32 am
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I can't explain their Belgian waffle. It was so~~ yummy. I might go there today again.
Helen / March 7, 2013 at 06:40 pm
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cupcakes were dry, probably cuz they didn't have any cover to keep it moist. but the waffles and ice cream were great. if you are crazy about sugar, GO!
Aydin replying to a comment from MrsPotato / March 9, 2013 at 02:48 pm
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YEAH! Didn't you guys get the memo? No positive comments allowed around here. Any and all compliments will be met with suspicion and cynicism.
On this site, you're only allowed to complain about a business's prices, lack of quality/authenticity in ingredients and preparation methods, and location (ie, not in Toronto proper, too far into the East end, etc.).
Take your honest opinions elsewhere, because they make Mrs. Potato uneasy. Have you tried Yelp?
Laura / March 11, 2013 at 03:08 pm
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I tried their cupcakes last week, They weren't dry at all. I've loving it! :)
Cindy / March 11, 2013 at 03:14 pm
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yummy yummy taste on chocolate dream & vanilla dream cupcakes!
They also have elegance decor inside. What a beautiful store it was...
Tash / March 11, 2013 at 09:18 pm
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I was really excited to try this place but ended up disappointed. It was $4.50 for the chocolate dipped Liege Waffle. Pricey, especially because it's a pretty small.

The the belgian chocolate was tasty, but the waffle itself didn't seem fully cooked it was kind of chewy instead of crispy and the flavour was really plain. I also ended up waiting about 8 minutes for my waffle(2 people ahead of me), they did apologize for the wait though and the staff is really friendly.

All in all good staff, pretty decor but too pricey, I'll go to Karine's in the Grange next time I want a good waffle at a good price.
Steven replying to a comment from Tash / March 13, 2013 at 09:17 am
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Karine's in the Grange??? They were always using same oil all the time... I can see almost black french fries. Looks like they don't care about customer... Karine's is garbage place.
Sandy L. / March 15, 2013 at 10:01 am
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Awesome cupcakes & the best liege waffle everrrrrrrrr-
Christina / March 18, 2013 at 11:45 am
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beautiful store & delicious liege waffle lol
suzan / March 28, 2013 at 12:27 am
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I am so surprised how these people successfully suck with their products. Very disappointing. Never going back.
Carol / April 2, 2013 at 01:23 pm
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I went last week to try out their cupcakes. Ordered half dozen. Cupcakes are very high ingredient taste as they told me and so moisture for both cake and icing. Two thumbs up, Guys!
Robert / May 10, 2013 at 03:20 am
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Average tasting products but overpriced for the clientele you can expect from this particular area of downtown. Poor students and low income apartments in the area and being tucked away in the corner of a dodgy mall, you can't help but wonder why they chose this location. This place needs to be in a hipster area like along Baldwin st or in Kensington market
Alex / May 27, 2013 at 11:39 am
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Very friendly people, & good taste on waffle with ice-cream.
Christina / May 31, 2013 at 01:17 pm
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I love liege waffle~ already addictive~
Sherrie / June 19, 2013 at 11:55 am
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Cupcakes were awful. Cake part was dry and dense. The girl behind the counter could barely understand English. The poor quality does not justify the price. Don't waste your money.
Marissa / June 22, 2013 at 11:40 pm
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You are better off buying cupcakes at Loblaw's! The cupcakes I bought were not fresh and the icing was really sweet and grainy. Service was ok, staff have no clue about cupcakes. I asked a couple of simple questions and they looked confused.
stella / June 24, 2013 at 10:56 pm
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Very rich tasting their cupcakes and high quality product they have.
I truly recommend their store.
Mary / June 25, 2013 at 10:03 am
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OMG Liege waffle was so delicious. I'm in love with wafflian.
Nia / June 26, 2013 at 01:01 am
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Visiting from NYC I have to agree the cupcakes here are not good. U bought a red velvet which was very very dry and had a gross chemical after-taste. My guess is all the food coloring. It's located in a food court so my guess the quality is what one would expect of a food court.
Diana replying to a comment from Nia / June 26, 2013 at 08:29 am
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I disagree with what you are saying, Nia. I bought so many time red velvets from them and I have no issue with it & I can say very great taste I can give 9/10. You might have other your own bakery store and just want to put bad feed back , I guess. Nice try.
Jules / June 27, 2013 at 03:51 pm
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Not worth the prices they charge for a subpar product. I didn't get that professional business vibe from the place.
Carmela replying to a comment from Diana / July 13, 2013 at 09:16 pm
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> Diana aka Jung.. are you sure you don't work for them? Your broken English reading your post sounded just as bad as the person behind the counter when I visited.

I thought, the service was non-existent as the clerk barely spoke English. The waffle I ordered was not worth the calories. Fruit didn't taste fresh and the waffle was very small for what they charge. I noticed lots of fruit flies which wasn't a very good sign.
Edward / July 30, 2013 at 10:04 am
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Great taste and service!!!
May Ling / September 8, 2013 at 11:58 pm
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Dry old waffle. Me no like it.
Tash / October 1, 2013 at 02:48 pm
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The cupcake place is very small but the cupcakes are outstanding!
Wei / October 1, 2013 at 11:23 pm
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Bad taste! Bad service!

For the best cupcakes ....

www.sointocupcakes.com/

Lexi / November 8, 2013 at 07:38 pm
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awesome cupcakes!
Very rich taste!
Suzi J / November 12, 2013 at 10:33 am
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Perfect icing for red velvet! Melt in my mouth.
Nina / December 3, 2013 at 09:07 pm
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I caught to girl behind the counter picking her nose. Really gross.
Chris / January 21, 2014 at 10:47 am
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Red velvet and chocolate peanut butter cupcakes are my favorite in this store.
Eve / January 24, 2014 at 02:40 pm
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Tasty, but way too expensive for such a small cupcake. Prairie Girl Bakery's regular size cupcake (they also have mini size version too) is a larger size than Wafflians...
Elaxi / May 6, 2014 at 03:01 pm
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OMG! Their cupcake is very tasty! I'm coming back for sure.
Alice / June 19, 2014 at 09:32 am
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best liege waffle in T.O.

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