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Baked Goods

OMG Baked Goodness

Posted by Dar Mustafa / Posted on November 6, 2009

OMG Baked GoodnessOMG Baked Goodness on Dundas West radiates an electric and eclectic energy that justifies its outcry of a name 100%. And the hot pink sign and huge antlers(!) in the window are just the tip of a sweet-eating experience that's larger than life and ultra-funky fun.

OMG Baked GoodnessCase in point, the actual size of the place immediately catches my attention. The area behind the counter is huge -- big enough to hold dance parties or (more likely) cooking classes, which are on a long list of future plans.

Owner and goodness expert Lesley Mattina tells me that the business that she's run for two years, previously in a wholesale capacity, got a bit of a push to move into retail when this irresistible space came up.

OMG Baked GoodnessThe opening process that began in late-summer appropriately sounds very fun and organic; the bench by the door was built by her friend, and the area under the counters is decorated with baking pans, which I hadn't noticed til she pointed them out.

The place has an effortlessly unique aesthetic that feels as cool and comfortable as hanging out in a good friend's loft -- a particularly creative friend who likes to feed me cupcakes (and has an amazing loft).

OMG Baked GoodnessThis is the kind of aura she's aimed to create. "I want people to feel welcome. I don't want them to feel intimidated or to not know what it is they're looking at. I want them to see the food and want to grab it and stuff it in their mouths."

Mission very much accomplished.

OMG Baked GoodnessEverything looks oversized and fluffy, but is well-priced in spite of this. Much bigger than sample-size offerings of carrot cake, pumpkin-cranberry sticky toffee pudding and chocolate cupcakes silently compete for my attention. I go for the carrot because I already know that I'm gonna get the giant cupcake no matter what.

OMG Baked GoodnessThe carrot ($2.50) is lighter than any I've ever had, with none of the usual chunks it's known for -- including raisins, thank goodness. I've never wanted to eat carrot cake in such copious amounts before.

OMG Baked GoodnessI'm implored to try the sticky toffee (a current favourite), and once again, it's far more up my alley than I was expecting. Chewy, but not tough or too dense, it has that tiny bite of spice that seems so right for an early November afternoon.

OMG Baked GoodnessWith all this sweetness, we get to talking about more savoury eats. She hopes to build up this side of things more, mentioning items like sausage rolls as possibilities for the near future. For now, I try a very satisfying cream cheese and roasted veggie turnover ($2.50). I like my sweet purveyors also to know the value of salt, and it looks like I'm in good hands here.

OMG Baked Goodness"I'm a meat-asaurus," she says with a firm pride. But in providing product for the Blue Banana in Kensington Market, she was inspired to broaden her appeal and include more specialty items. The mix of all these elements, she says, is very important to her and vital to the inclusive vibe.

"I only wanted to do vegan desserts if I was sure that I could really get it right," she explains. Without sacrificing her standards of taste and quality, Lesley has managed to come up with something that tastes like I am being tricked: the completely incredible vegan chocolate cupcake ($2.50).

OMG Baked GoodnessI keep trying to detect the absence of butter and milk (flavours I know exceedingly well), but it simply cannot be done. I'm still wrestling with the thought of this two days later.

Apparently I'm not the first meat-asaurus to succumb to its charms. "I gave one to my friend from the Black Hoof without telling her that it was vegan, and she said it was the best cupcake she's ever had," Lesley says with a satisfied smile.

OMFG, you have made a believer out of me.

OMG Baked GoodnessOMG Baked Goodness



danielle / November 6, 2009 at 10:02 am
I was just there yesterday and was also blown away by the vegan chocolate cupcake sample. I picked up the roasted veggie turnover and the maple tart and both were really delicious. Especially the latter, which uses a puff pastry crust instead of a tart crust. I often find tart crusts to be too dense and sweet when paired with syrupy, pecan pie-type fillings. The owner was super friendly as well. I'll definitely be back!
Sean / November 6, 2009 at 10:35 am
Oh... this place looks so good. Thanks for the heads up.

I do have a question. Vegan chocolate cupcakes? I never had cupcakes with meat in it. Could somebody please explain this to me? Thanks.
danielle replying to a comment from Sean / November 6, 2009 at 10:49 am
Lol...No animal products, i.e. butter, milk, etc. Considering they're the foundation ingredients of traditional baking, it's an impressive feat that you'd never know they're missing from these cupcakes!
lesley replying to a comment from Sean / November 6, 2009 at 10:55 am
Sean, vegan means that no animal products are used including milk, cream, butter and eggs normally used in cupcakes. Obviously meat would fall into that category but you are right meat is not commonly found in cupcakes.
Jacinthe / November 6, 2009 at 11:34 am
everything always looks so delicious, it's hard to choose sometimes. i love lesley's carrot muffins with cream cheese icing. they're perfect!!!
m / November 6, 2009 at 04:50 pm
Anything else vegan or just the chocolate cupcakes?
mondayjane / November 6, 2009 at 07:23 pm
looks fabulous! Can't wait to try.
Meera / November 6, 2009 at 07:41 pm
I guess I'm surprised at the surprise about the vegan cupcakes? My family makes all of our baking vegan (for my sake), and it tastes no different than the animal-product-containing stuff my grandparents' generation made.
lee / November 6, 2009 at 11:51 pm
i really didn't care for their chocolate cupcakes... i much prefer the cupcakes cross the street at She Takes The Cake. The sticky toffee pudding and the cream cheese & red pepper turnovers were amazing though!
Chris / November 8, 2009 at 03:32 pm
Miss "may I have a side of bacon with my roast beef" anti-vegan has officially been converted...well in regards to cupcakes that is. My new dirty little secret is the vegan chocolate cupcakes by OMG. And I proudly announce to any who will listen, I LOVE THEM!!!! Don't even get me started on all the other goodies they offer. Great space, great potential, and AMAZING bake goods!
lesley replying to a comment from m / November 8, 2009 at 03:38 pm
just the vegan cupcakes for now but we are always developing new products
treats replying to a comment from lesley / November 9, 2009 at 07:25 pm
lesley; heard a ton of great things about OMG. i definitely plan on dropping by to try out a vegan cupcake... if you're planning on expanding your vegan options i will be even more likely to patronize! :)
sandra / January 29, 2010 at 01:14 pm
Saw this place on TV. last night... can't wait to check it out!!!
Melissa / May 3, 2010 at 01:18 pm
I bought some goodies there a few weeks ago. They were ok, edible but nothing special. The vegan chocolate cupcakes were hard on the outside but soft inside. I also picked up some tarts and wasn't overly impressed with them.
Ashlan Valor / May 28, 2010 at 10:05 pm
This store space and the food are absolutely out of this world! I know that this will be a growing catering business for office parties and birthdays, and showers of any sort!!!! And the ART !!! I love the art on the walls. !! And the owner... soooo sweet... just like her baked goods. I am telling friends on my Facebook... and I will be back to try those wonderful deserts that you just can't get anywhere else of this quality. A Franchise is in the making for sure!!! All the hot spots in the city, Vancouver, Montreal, Ottawa, and east side of Toronto need to be introduced to this bakery and it's concept.
Jean Baptiste / June 29, 2010 at 08:56 am
Cupcakes = Amazing
Breadpuddings = Amazing
Chocolate Torte = Amazing
Patricia / July 7, 2010 at 11:44 am
Good Morning Lesley, I am a friend of your father in Hamilton. He will be out of comisssion for a while now with his ankle and has told me about your bakery!
As well Promo Hound is a full service promotional company. If you are looking for company branding,(aprons, bread bags etc.)employee recognition or community awareness drop me a line!
P.S. Great website! would love to connect over sticky toffee or biscotti!
Ralin / April 16, 2011 at 07:30 pm
I tried a vegan cupcake the other day and I was not impressed. I've been baking vegan for 10 years and it's possible to have a MUCH better cupcake than this one. There is no way it can be mistaken for something made with milk or butter as it has a definite taste that is common in many cupcake recipes found in crappy vegan cookbooks. I will say that the texture of the icing is nice: soft and fluffy, but the flavour is pretty tasteless. If you are going to sell cupcakes in just one flavour, please let it be delicious. This is not the cupcake to convince meat-eaters that vegan baking is yummy because they don't even taste good to vegans.
Connie / November 7, 2011 at 09:00 pm
Blah tasting cupcakes, the shop is very tacky.
neighbour / December 8, 2011 at 12:53 am
The cupcakes in the window, well I hope those are for 'display only'. They've been the same ones in the window since mid-October. Yes I can tell, I walk past them every day. And the ones that were on display before these ones were also there for several months, I watched in horror week after week as the icing slowly turned grey and moldy. It's quite disgusting. No wonder the building has roaches.
I'll never go in there.
Suzie / January 9, 2012 at 04:45 am
The cupcakes I bought were really dry and the frosting was greasy. What a waste of money.
Theresa / January 13, 2012 at 11:29 pm
The food wasn't worth the money I paid, plus the staff weren't very friendly or helpful. They reacted to me as though I was a complete bother.
Samuel Huffington replying to a comment from Kylie / June 11, 2012 at 11:23 am
I had the same experience as Kylie and others. I live in the area and when a friend of mine who was vegan came for a visit we decided to check out this place as it was featured in toronto life. Low and behold, the raving reviews about how great this bakery is greatly exaggerated. The vegan chocolate cup cake was a disappointment, to say the less. It consisted of an overly dried cake mixed with the consistency of month's old play dough with a frosting that tasted like frothed oil and sweat (it was salty and oily) that somehow made the whole cup cake even less palatable then the cake itself.

My vegan friend was so offend by such lazily produced ill-baked goods being passed off the 'banner' of veganism and fetch up such a high premium that she insisted we 'whip' the cupcakes back at their window. I talked her out of it, since such wanton acts of vandalism, though poetic, would not serve the community well.
Nelia / September 15, 2012 at 09:09 pm
Has anyone noticed how filthy this place is? Dust everywhere, floor with stains and twice I've been there I've seen lots of fruit flies in the display case. There were so many fruit flies my sons started counting them. Needless to say I didn't buy anything and I won't go back. Just the thought of all those fruit flies... disgusting.

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