Toronto artist Alex Millington is never short of ideas, and starting March 7th, he'll reveal the first clue to his newest brainchild, The Urban Goose Chase: a hunt around the city for a piece of artwork, namely a golden goose crafted by Millington himself.

While there's no household in Toronto that couldn't use more locally crafted, gleaming winged bric-a-brac, the fun here is obviously in the hunt itself. Millington's previously treasure hunts have taken place at York University, once in the book store (The winner found $100 cash and a golden ticket in a copy of Catcher in the Rye) and once featuring sculptures around campus.

Millington tells me about the first art hunt, started through a comic strip he authored. "I constructed a hunt around the sculptures at York. I had hidden envelopes containing instructions to the next clue within each sculpture. The comic itself acted as the catalyst for people to go out and look for them... the prize was for the winner to be illustrated in the next publication."

"The woman who won the space in my next comic expressed to me in a long letter that the hunt had reassured her that there are, indeed, good people in the world and that finding my comic had, to some degree, prevented her from hurting herself that night."

The Urban Goose Chase will spread the love and adventure inherent in the independent project downtown for the first time. After the first clue appears on his website on March 7, "people can expect to travel around the core of Toronto. Every clue is accessible to all. Each clue leads you closer and closer to the golden goose, and the first one to successfully find it takes it home."

To participate, keep a close eye on Millington's website and our Twitter feed on March 7th.