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Cardboard beach coming to King West for Luminato

Posted by Aubrey Jax / April 8, 2014

Luminato 2014If you live or work downtown and fantasize about running away (but not too far away) to catch some rays, art will have your back this June. The 2014 Luminato Festival will install a fully licensed temporary beach at their hub at David Pecaut Square from June 6-15, where the world's largest disco ball hung last year.

The catch? Unlike Toronto's admittedly decent existing beaches, this "oasis" will be entirely made of cardboard. Cuban art collective Los Carpinteros are pulling our leg with their Cardboard Beach installation - but a beach party is still a beach party, even if it's smack between King West and the Financial District and the huts, chairs, cabanas, umbrellas are all made of cardboard. The real downside? Organizers want you to wear flip flops. Ew.

Luminato seems to be invested in reaching out to Toronto's party and food scene this year: on Saturday, June 7 the festival is bringing in 10 local chefs to the beach for a themed barbecue menu, plus live entertainment, and they've planned a train themed "food adventure" ride that will run from Fairmont Royal York Hotel to a secret destination where there will be live performances and eats aplenty.

The fest will also takeover the Pattison Onestop video screens in the TTC from June 2-15, and have hooked up The Roots and TV on the Radio to headline a ticketed weekend concert series. Perhaps best of all, Matthew Barney's latest film River of Fundament will screen three times during the fest. Watch our for our full preview closer to the festival.

Luminato runs from June 6-15.



ohtheirony / April 8, 2014 at 12:10 pm
This is just too perfect. A cardboard beach is exactly what Liberty Village deserves.
geographer replying to a comment from ohtheirony / April 8, 2014 at 12:14 pm
david pecaut square is in metro hall...not even close to liberty village.
vicky / April 8, 2014 at 12:28 pm
Is Luminato free admission?
well.. / April 8, 2014 at 12:31 pm
I have a wedding to go to on June 7th.
CardboardMayor / April 8, 2014 at 01:18 pm
Great so all the people who "work" at Metro Hall can take their 2 hour outdoor lunches in real comfort.

christine / April 8, 2014 at 01:21 pm
Countdown is on!
We are starting our new IG account and can't wait to show you the coming alive of our urban beach, follow us @loscarpinteros.
NotThatDave / April 8, 2014 at 01:39 pm
Toronto's homeless can finally vacation in luxury.
Truck / April 8, 2014 at 02:15 pm
What about the Metro Hall food trucks can they get invovled in this or are they told to keep 50 feet away of this POP up?
2i2 / April 8, 2014 at 02:41 pm
Sigh. Snottiness over flipflops.
Fuck you, asshat. replying to a comment from CardboardMayor / April 8, 2014 at 10:10 pm
Do you even have a job?

Doubt it. CNE isn't until August, right?
Travis / April 9, 2014 at 12:48 am
Is this how were using taxpayer property? This square belongs to us, we all own it a little bit. I better be able to get a burger and fries from Bongos truck and go to this cardboard beach and sit and eat it.
No worries about weight restrictions... replying to a comment from FordNation / April 9, 2014 at 07:57 am
...the fat blubbos will be all up at Ford's shindig.
Yep...that's why it's called a PUBLIC square. replying to a comment from Travis / April 9, 2014 at 08:00 am
If you had any drive, imagination or balls, you too could rent this space and throw your own civic-minded festival.

But you don't. Clearly you don't. Christ, you can't even follow basic logic, let alone form a coherent opinion.

I think I'll join the elites looking down their nose at you, they're onto something.

Sidney / April 9, 2014 at 09:49 am
Barbeque + cardboard beach sounds like a real fire hazard in the making. Amazing what a simple event permit and poor planning can achieve.
Jude / April 9, 2014 at 09:53 am
Ahhh the post industrial economy at its finest. Henry Ford is rolling over in his grave.
Rita / April 9, 2014 at 10:02 am
I HAVE growing concerns over the sustainability of projects like this. Paper and cardboard products can only be reused recycled a limited number of times. In an effort to appear 'green' this is not a good use of cardboard we need to find longer term solutions for reusing paper products. Reusing them for 10 days is not a good use of the products nor the engery it takes to recycle them. Don't be green washed by this bullshit its all about making a profit at our disposal.
Brad replying to a comment from ohtheirony / April 9, 2014 at 10:23 am
hahahahahaha! xactly its so fitting with the entire LB crowd. Have a cardboard beach folks, you're going to love it.
Vern / April 9, 2014 at 10:25 am
Any possibility to finish off the use of the space with a Box War Battle?
Sidney is a moron replying to a comment from Sidney / April 9, 2014 at 11:30 am
Apparently anything flammable at his BBQs is fair game for accidental ignition.

Fuck, I'd hate to be a patio chair in his back yard!
Haim / April 9, 2014 at 12:18 pm
1. Cardboard can get extremely hot in warm temperatures when the sun is out just like composite wood can. What precautions are being taken so that I can ensure I won't get burned.

2. What happens to the cardboard in the rain? It this is up for 10 days its bound to get rained on are they bringing it indoors. When the cardboard gets wet it weakens the bonds between the layers and fibers causing them to fall apart.
Rita / April 9, 2014 at 12:34 pm
Since cardboard is biodegradable and recyclable, most think that it should be the very environmentally friendly. Unfortunately, there are other issues with cardboard.

Corrugated cardboard is made from paper; paper mills are some of the worst polluters in the world. The process to fabricate paper from wood uses chlorine-based bleaches that result in toxic emissions to air water and soil. The pulp and paper industry is the largest single commercial user of water in Canada. Worldwide, the pulp and paper industry is the fifth largest consumer of energy, accounting for four percent of the entire world’s energy use.

Haim, meet Rita replying to a comment from Haim / April 9, 2014 at 12:38 pm
Oh're the SAME person???

AND Shirley????? must have a lot of time on your hands. Or really have an axe to grind with Luminato.
Ilya / April 9, 2014 at 01:36 pm
Stephen Harper built an entire lake / cottage country inside the convention centre for the G20. Surprised to get better art out of our Prime Minister than from these artists.
Lumi / June 4, 2014 at 11:46 am
It's here! It's here! It's here!
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