Film
Lisa Power
Posted on August 30, 2017
Report Inaccuracy
it movie toronto

Mysterious mannequins holding balloons appear in Toronto

Film
Lisa Power
Posted on August 30, 2017
Report Inaccuracy
Latest Videos

If you've been downtown today, you may have noticed something rather odd. Child-sized mannequins have been spotted hovering over sewer grates all over the place, and people are creeped out.

This isn't creepy at all. #wheresgeorgieto

A post shared by Carlo Mendoza (@carlomendoza) on

That's the intention, of course. The whole thing is part of a promotion for Stephen King's It, which was filmed mostly in Toronto and is set to be released September 7.

A post shared by Sophia D (@sophia_domen) on

The marketing stunt even has its own hashtag: #WheresGeorgieTO. People are encouraged to take photos with the little guy, who really only wants to be friends.

Stay away from the sewers. #WheresGeorgieTO #ITMovie

A post shared by Warner Bros. Pictures Canada (@wbpicturescan) on

Lead photo by

@wbpicturescan
Latest Videos

Latest Videos

Join the conversation Load comments

Latest in Film

You can watch a free drive-in movie on a Toronto airport runway this summer

The internet has a lot to say about one couple in Netflix’s Ashley Madison doc

Huge movie festival under the stars coming to the Distillery District

Win over $1,000 worth of Hallmark pop culture gifts

Oscar-winning actress coming to Toronto this summer

Here are all the movies you can see for free during the Toronto Outdoor Picture Show

Arnold Schwarzenegger spotted riding bike in Toronto

Watch movies for free under the stars in Toronto parks this summer