pizzaiolo toronto

Toronto pizza chain Pizzaiolo is getting a total makeover

A local pizza chain we know and—some of us, anyway—love is changing up its look to keep up with the times. 

Pizzaiolo, the Toronto-based pizza purveyor with 41 locations, is replacing its green sign with something more sleek: a black circle with white font, courtesy of Toronto ad agency Good & Ready.

That might not seem like a big deal, but considering how many pizza stores use some variation of a green colour scheme (here's looking at you Pizza Nova) this might be a smart move.

The chain has already rebranded three of its stores, including one in the Beaches and a new location on King West. According to Pizzaiolo, the rest of its locations will have the new look by 2020. 

They've also decided to make pronouncing their name a little easier, by separating 'pizza' and 'iolo' with a dash in the new signage. 

The new look definitely has more  of a Pi Co. vibe now, though apparently Pizzaiolo's menu will remain the same.

Lead photo by

Good & Ready


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Eat & Drink

Win free ice cream for the summer and a Chapman's chest freezer

People in Ontario have mixed feelings about The Beer Store's monopoly ending

The 10 hottest new bars in Toronto right now

Canadians prefer shopping at these grocery stores during Loblaws boycott

Shoppers are roasting No Frills for chip sale sign offering one cent savings

People worry alcoholic drinks will be way more expensive at convenience stores in Ontario

Eataly is opening a 4th Toronto location at the Eaton Centre

Shake Shack announces opening date for first Toronto location