Pepsi Wants You to Plug in on the TTC

Latest Videos

Didn't notice any of these on today's ride, but according to Make Magazine's blog, Pepsi has let audio postering loose on Toronto's subway cars.

The idea is that you reach over the unsuspecting person who's sitting under the poster, plug your headphones in, and in return hear some kind of music that Pepsi thinks is cool. Yep, I'm thirsty for cola now. Mmhmm.

Latest Videos

Join the conversation Load comments

Latest in City

Here's a preview of what it will be like to ride on new Toronto LRT line

There's a brand-new $26M TTC subway station entrance in a popular Toronto park

Ontario's largest snake grows up to 2 metres and squeezes prey to death

Ontario is home to world's oldest pool of water at a staggering 2 billion years old

Stunning new Toronto park set to open next year

Toronto somehow isn't home to Ontario's jankiest LRT

A Toronto transit project is actually going to finish early for once

People worried about Ontario police's plan to use facial recognition software