As I was sauntering down Queen St. yesterday, I head the unmistakable sound of slogans being shouted through a megaphone behind me. Loitering surreptitiously with my camera on the corner, I waited for the poster-bearing protesters to catch up.

Who was protesting on a muggy Saturday afternoon? And wherefore? About eighteen PETA folk decided that the hot young folks hitting the sales on Queen had to know, and know now, about Kentucky Fried Cruelty.

Turns out, it's not just killing and eating the chickens non-veggies should be ashamed of, it's the boiling and plucking alive, among other things (check the link). PETA's been after KFC since early 2003, when they discovered certain inconsistencies with the standards KFC claimed to uphold and those they actually did.

If you'd like to read KFC's official line on what they're doing and have done thus far, click here.

If you had no idea your favourite deep fried chicken-like product was so inhumane and you demand cruelty-free buckets, check out the Kentucky Fried Cruelty site.

If, on the other hand, you're sick and tired of paying more for free-range, cruelty-free meat and reading about the animal torture has put you off your food, you can GoVeg to get a free vegetarian starter kit (and, incidentally, vote for the sexiest vegetarian - did you know Eric Stoltz was a veggie? I didn't).