20071110_loonie.jpg

Toronto Retailers Are Ripping Us Off


With the soaring Canadian dollar it makes less and less sense to buy local these days. And I don't mean the movement to buy Canadian products thereby reducing our carbon footprint; but rather buying any non-perishable goods like electronics, clothes and books that are available south of the border in the same form and quality as what's sold by Toronto area retailers.

It's gotten to the point of beyond ridiculous. Why splurge on those expensive pair of $300 Diesels when the same pair can be had for $100 less in New York state? Why buy the late Norman Mailer's Naked and the Dead for $14.72 online at Indigo.ca (already reduced 34%) when the same paperback is for sale for $10.88 US (or about $10 Canadian) from Amazon.com?

And these prices don't even include taxes which are 14% here compared to 0-4% in New York City.

It's understandable that many Toronto retailers have their hands tied. They might have negotiated prices for current inventory six months ago when the Canadian dollar was trading below par.

But my bet is that many retailers are just greedy. Some, like King West's Got Style, are at least trying to be fair to consumers, offering 10% off all inventory in a response to the currency move. But any C+ Math student knows that this still leaves a healthy price discrepancy versus the retail price in the US, even before calculating the exchange rate.

The worst offenders are the big chain and department stores like H&M, Walmart, Zara and Holt Renfrew who refuse to acknowledge the rapid change in market conditions. Well, their loss. Personally, I refuse to buy any clothes, electronics or other non-essential goods from these retailers until they not only close the price gap, but reflect that Canadian prices should actually be CHEAPER in this country.

So - and I'm talking to you now Apple Store - if the 16GB iPod Touch is $399 in the US, not only am I not going to pay $449 in Canada, but I'd even consider par value an insult instead of the exchange-rate adjusted value of something closer to $375.


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in City

Toronto has one of the highest unemployment rates among major cities in Canada

The average hourly wage for Canadian employees is now almost $35

This Ontario city is trying to lure residents from Toronto with its cheap cost of living

This ultra-poisonous Ontario plant looks delicious but can easily kill you

Here's why there's an abandoned space-age bunker below a Toronto highway

People in Toronto wondering about mysterious black boxes spotted around the city

Video shows arsonist casually pouring gas on car and torching it in Richmond Hill

Toronto water taxi options for when you want to get to the Island and back